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The latest food and beverage industry news and trend analysis

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  • Page 15

Beverage

Just Add Water: The Dry Hydration Boom
Trend
Just Add Water: The Dry Hydration Boom

The single-use plastic water bottle was the symbol of on-the-go convenience. Today, with unsustainable supply chain costs and a booming demand for hyper-functional wellness, the beverage industry is rapidly abandoning the bottle. Enter the multibillion-dollar era of "dry hydration", where the future of drinks fits in a pocket-sized sachet, and the only missing ingredient is water.

Just Add Water: The Dry Hydration Boom
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  • Page 15
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Alcohol

James Watt Eyes Brewery Acquisition for Second Best Venture

BrewDog co-founder James Watt is evaluating three breweries for potential acquisition to support the launch and commercial scale of his new beer venture, Second Best.

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New Products

Yorkshire Tea Launches Fruit Herbal and Green Tea Infusions Range

Yorkshire Tea is diversifying its core portfolio with new fruit, herbal, and green tea lines as UK take-home sales of everyday black tea remain stagnant.

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New Products

Lawson's Finest Liquids Debuts First Non Alcoholic IPA SipN

Lawson's Finest Liquids has launched Sip'N, its first non-alcoholic IPA using maltose-negative yeast fermentation to preserve hop character at under 0.5% ABV.

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New Products

Walovi Launches Natural Energy Drink and Berry Juice

Walovi has launched Legend-King natural energy electrolyte drink and Lemuli berry juice alongside new packaging architecture to support its global plant-based beverage expansion.

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New Products

Upstate Elevator Launches First Dual Kanna and Kava Beverage Line

Upstate Elevator has introduced the first dual kanna and kava beverage line, featuring Zembrin kanna, noble kava root, and L-theanine in zero-proof spritzes and sodas.

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Beverage

Miracle Cocktails Inc Launches The Haunting Halloween Pop-Up Platform

Miracle Cocktails Inc has launched The Haunting, a global Halloween pop-up bar concept featuring themed cocktails, immersive décor, and collectable glassware.

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Coffee & Tea

Philadelphia and Ziggi's Coffee Debut Everything Bagel Latte

Philadelphia Cream Cheese has partnered with Ziggi's Coffee to launch the Philadelphia Everything Bagel Latte, featuring cream cheese cold foam and savoury seasoning across US stores.

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New Products

Jameson Launches Distillers Batch Single Pot Still Whiskey in US

Pernod Ricard brand Jameson has unveiled Jameson Distiller's Batch, a 46% ABV single pot still Irish whiskey matured across five oak cask types, launching nationwide in September.

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