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Bakery
Trend
Bakery & Plant-Based Trends Collide: The Rise of the Super-Tortilla
The global food and beverage landscape is experiencing an accelerated transformation driven by consumer demands for functional nutrition, clean-label transparency, and culinary authenticity. Traditional wrapped bread is facing unprecedented disruption from the flatbread and tortilla sub-categories, while the plant-based sector undergoes a radical recalibration toward whole-food proteins.
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Mountain Mike’s Pizza Revives Heart-Shaped Pizza and Dessert Pie to Drive February Sales
Family-style pizza chain Mountain Mike’s Pizza has announced the return of its seasonal Valentine's portfolio, reinstating the iconic Heart-Shaped Pizza and Sweetheart Cherry Pie Dessert Pizza for the month of February.

Pizza Hut Middle East Trolls Tradition with 'Approved by Italians (Kind of)' Pasta Campaign
Pizza Hut Middle East has launched a provocative marketing campaign to support the rollout of its new pasta line, directly addressing the brand's complex relationship with Italian culinary tradition through a tongue-in-cheek social experiment.

Magic Spoon Expands Breakfast Portfolio with 'Protein Pastries' and Marshmallow Cereal Innovation
The company is launching Protein Pastries and Marshmallow Protein Cereal, aiming to capture a larger share of the breakfast category by addressing the consumer demand for high-protein, low-sugar options in convenient formats.

Insomnia Cookies Trials Dine-In Reservations and Prix-Fixe Menu for Valentine's Day
Late-night bakery chain Insomnia Cookies has announced a strategic shift towards experiential dining for the Valentine's Day window, offering exclusive dine-in reservations at select locations across the United States and Canada.







