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Bakery
Trend
Bakery & Plant-Based Trends Collide: The Rise of the Super-Tortilla
The global food and beverage landscape is experiencing an accelerated transformation driven by consumer demands for functional nutrition, clean-label transparency, and culinary authenticity. Traditional wrapped bread is facing unprecedented disruption from the flatbread and tortilla sub-categories, while the plant-based sector undergoes a radical recalibration toward whole-food proteins.
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Famous Amos Expands Core Portfolio with Oatmeal Chocolate Chip Innovation and Renews Entrepreneurial CSR Initiative
The launch coincides with the brand's ongoing commitment to its corporate social responsibility (CSR) platform, pairing product news with purpose-driven marketing as it celebrates 50 years in the commercial baking sector.

Krispy Kreme Deepens Mondelez Partnership with Expanded OREO® LTO Collection
The collaboration leverages the massive brand equity of OREO to create "craveable" menu news, moving beyond the classic chocolate sandwich cookie to incorporate the popular Golden OREO® flavour profile into the bakery chain's lineup.




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