Krispy Kreme Deepens Mondelez Partnership with Expanded OREO® LTO Collection

Krispy Kreme® has announced a strategic expansion of its co-branding partnership with Mondelez International's OREO® brand. Launching nationwide across U.S. shops on February 24, the new limited-time offering (LTO) introduces a curated collection of cookie-inspired doughnuts, signalling a continued reliance on high-affinity CPG intellectual property to drive QSR footfall and frequency.

The collaboration leverages the massive brand equity of OREO to create "craveable" menu news, moving beyond the classic chocolate sandwich cookie to incorporate the popular Golden OREO® flavour profile into the bakery chain's lineup.

The new collection utilises Krispy Kreme’s signature Original Glazed® and unglazed formats as a canvas for OREO's recognisable textural and flavour components. The lineup features two new innovations alongside an established fan-favourite:

NEW Golden OREO® Doughnut: An Original Glazed® doughnut topped with Golden OREO® Cookie-inspired flavored buttercreme, sprinkled with Golden OREO® cookie crumbles and rainbow sprinkles, and finished with a Mini Golden OREO® cookie.

NEW Chocolate OREO® Dream Doughnut: An Original Glazed® doughnut dipped in chocolate icing and OREO® cookie pieces, topped with chocolate-flavoured Kreme™ and an OREO® wafer cookie.

OREO® Cookies & Kreme™ Doughnut: A returning everyday menu staple featuring an unglazed doughnut filled with Cookies & Kreme™ filling, dipped in chocolate icing, and topped with OREO® cookie pieces and a white icing drizzle.

Driving Basket Size

To maximise transaction value during the promotional window, Krispy Kreme has structured the launch around specific multi-pack formats designed for sharing and social occasions.

The core commercial driver is the Krispy Kreme x OREO® Cookie Dozen, which includes three of each OREO-branded doughnut alongside three classic Original Glazed® doughnuts. For smaller consumption occasions, the brand is also offering a targeted three-pack (featuring one of each collaboration doughnut) as well as single-serve options.

Alison Holder, Chief Brand and Product Officer at Krispy Kreme, noted that the menu expansion was a direct response to consumer engagement metrics from previous collaborations.

“Fans made it clear they wanted more Krispy Kreme x OREO® – and we listened,” Holder stated. “From golden cookie crumble to rich chocolate flavor and that iconic OREO® black-and-white finish, these doughnuts are bold, craveable and unmistakably fun.”

By integrating recognisable retail brands into its fresh bakery output, Krispy Kreme continues to execute a proven strategy to cut through market noise, generating organic social media buzz and appealing to the "indulgent treat" snacking demographic.