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Bakery
Trend
Bakery & Plant-Based Trends Collide: The Rise of the Super-Tortilla
The global food and beverage landscape is experiencing an accelerated transformation driven by consumer demands for functional nutrition, clean-label transparency, and culinary authenticity. Traditional wrapped bread is facing unprecedented disruption from the flatbread and tortilla sub-categories, while the plant-based sector undergoes a radical recalibration toward whole-food proteins.
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White Lily Enters Freezer Category with Heritage-Inspired Biscuit Range
White Lily is expanding its 140-year heritage into the freezer aisle with the launch of its first ready-to-bake frozen biscuit line, utilising its signature soft winter wheat formulation to capture the growing demand for premium convenience.

Barilla Scales Formula 1 Partnership with Launch of Racing Wheels Pasta
Barilla, the Official Pasta Partner of Formula 1®, is capitalising on the global surge in F1 viewership by launching "Barilla Racing Wheels," a special-edition pasta shape designed to merge high-performance sports licensing with the traditional "Domenica Italiana" (Italian Sunday) meal occasion.









