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The latest food and beverage industry news and trend analysis

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  • Page 12

Bakery

Bakery & Plant-Based Trends Collide: The Rise of the Super-Tortilla
Trend
Bakery & Plant-Based Trends Collide: The Rise of the Super-Tortilla

The global food and beverage landscape is experiencing an accelerated transformation driven by consumer demands for functional nutrition, clean-label transparency, and culinary authenticity. Traditional wrapped bread is facing unprecedented disruption from the flatbread and tortilla sub-categories, while the plant-based sector undergoes a radical recalibration toward whole-food proteins.

Bakery & Plant-Based Trends Collide: The Rise of the Super-Tortilla
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  • Page 12
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Business & Finance

Finsbury Food Group Acquires Flower and White

Finsbury Food Group has acquired the Shropshire-based snack brand Flower & White, a strategic move designed to accelerate the group's presence in the high-growth "better-for-you" bakery segment and expand its direct-to-consumer (DTC) capabilities.

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New Products

White Lily Enters Freezer Category with Heritage-Inspired Biscuit Range

White Lily is expanding its 140-year heritage into the freezer aisle with the launch of its first ready-to-bake frozen biscuit line, utilising its signature soft winter wheat formulation to capture the growing demand for premium convenience.

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New Products

Dave’s Killer Bread Expands Portfolio With Mini and Seasonal Bagels

Dave’s Killer Bread has launched a new line of Mini Bagels and seasonal Summer Berry varieties, responding to consumer research that highlights a demand for portion-controlled and "on-the-go" organic bakery solutions.

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New Products

Siete Foods Expands Gluten-Free Portfolio With Corn and Sourdough Tortillas

Siete Foods has expanded its gluten-free tortilla portfolio with the launch of Organic Yellow Corn and Sourdough Style varieties, targeting a nationwide retail rollout in late April.

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New Products

Crosta Mollica Expands UK Retail Range Following Record Category Growth

Crosta Mollica has launched a major range expansion across Tesco, Sainsbury’s, and Ocado, introducing white pizza bases and pinsa bread to capitalise on its 48% year-on-year growth.

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New Products

BakeAway Launches Doh Ready to Bake Cookie Dough Brand

UK manufacturer BakeAway has launched Doh, a new ready-to-bake cookie dough brand designed to capture the premium home-baking market through highly versatile formats and a playful brand identity.

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Bakery

Krispy Kreme Announces Expansion into The Netherlands

Krispy Kreme, Inc. enters the Netherlands market through an agreement with Jafa Holding BV, planning 30 locations over the next five years as part of its global capital-light expansion strategy.

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New Products

Barilla Scales Formula 1 Partnership with Launch of Racing Wheels Pasta

Barilla, the Official Pasta Partner of Formula 1®, is capitalising on the global surge in F1 viewership by launching "Barilla Racing Wheels," a special-edition pasta shape designed to merge high-performance sports licensing with the traditional "Domenica Italiana" (Italian Sunday) meal occasion.

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