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- WaterJunkie Targets ‘Taste Barrier’ with New Functional Mushroom Range | FNBX
WaterJunkie, the UK-based functional beverage brand, has expanded its portfolio with the launch of a new range of mushroom-infused sparkling drinks. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom WaterJunkie , the UK-based functional beverage brand, has expanded its portfolio with the launch of a new range of mushroom-infused sparkling drinks . The move represents a strategic effort to bring adaptogenic ingredients to a mainstream audience by overcoming the primary consumer barrier in the category: taste. Positioned at the intersection of hydration and wellness, the new line blends functional mushroom extracts with natural flavourings. The brand aims to shift the perception of mushroom-based beverages from niche "health tonics" to accessible, everyday refreshments suitable for the casual consumer. Strategic Diversification Beyond CBD This launch marks a significant pivot for WaterJunkie as it builds a diversified functional portfolio. Moving beyond its initial focus on CBD (cannabidiol), the company has identified functional mushrooms as a core pillar for future innovation. This strategy aligns with broader UK market trends, including the rise of "sober-curious" behaviour and the increasing demand for low-sugar, alcohol-free alternatives that offer tangible functional benefits—such as balance, focus, and calm—without the medicinal taste profile often associated with adaptogens. 'Medicinal Credibility' Meets 'Beauty Design' Queenie Porter , founder of WaterJunkie, emphasised that the product development process focused heavily on "clarity and confidence" to demystify the ingredient list for new consumers. "At WaterJunkie, we believe functional ingredients should feel both trusted and accessible," Porter said. "Functional mushrooms have been used for centuries, but the category has become increasingly complex for consumers. Our approach was to bring clarity and confidence back to the space, combining the credibility of the medicinal world with the considered design cues of the beauty industry." Porter added that the result is a range that is "purposeful, approachable, and quietly confident," designed to stand out on retail shelves through premium aesthetic cues rather than aggressive health claims. Market Context The functional beverage sector continues to drive growth within the wider UK soft drinks market. WaterJunkie’s expansion targets the "wellness-led" purchasing decisions that are reshaping retail planograms, focusing on scalable product development relevant across: Mainstream Retail Hospitality Venues Wellness-led Channels New Products WaterJunkie Targets ‘Taste Barrier’ with New Functional Mushroom Range News February 2, 2026 New Products RYZE Launches Limited Edition Pumpkin Spice Mushroom Coffee at Target New Products Beyond Meat Launches Phytosphere Platform with Powders, Bars and Beverages New Products Optimum Nutrition and Wisconsin Brewing Launch ChampionSips Protein Non Alcoholic Beer New Products Wave Kids Launches Four Organic Flavoured Waters for Back to School Health & Nutrition New Products Soft drinks Ingredients Beverage Related news
- Instacart Enlists Spike Jonze, Ben Stiller, and Benson Boone for 'Bananas' Super Bowl Spot to Launch New App Feature | FNBX
The ad, titled "Bananas," is scheduled to air during the first quarter in the U.S. and the second quarter in Canada on Sunday, 8 February 2026. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Grocery technology leader Instacart has confirmed its return to the Super Bowl advertising roster, securing a 30-second spot to debut its new "Preference Picker" technology. The ad, titled "Bananas," is scheduled to air during the first quarter in the U.S. and the second quarter in Canada on Sunday, 8 February 2026 . The campaign marks a significant creative investment, helmed by award-winning director Spike Jonze in his first Super Bowl commercial in over two decades. The creative execution stars actor Ben Stiller and multi-platinum recording artist Benson Boone as a retro European disco-pop duo. Creative Concept: The 'Bananas' Rivalry The spot leverages a high-concept narrative to highlight specific app functionality. Stiller and Boone perform a synchronized duet on a 60-foot LED-lit stage, singing about their specific banana ripeness preferences. The performance escalates into a "theatrical rivalry," culminating in a spectacular onstage crash involving Stiller’s character. To maximize digital engagement, Instacart is simultaneously releasing a director's cut—a long-form version expanding the narrative arc and musical elements beyond the broadcast constraints. Production Credits: The campaign was developed by Instacart's internal agency, Local Produce , in partnership with McCann and BBDO . Product Innovation: 'Preference Picker' The commercial serves as the launch vehicle for Preference Picker , a new in-app tool designed to digitize the tactile decision-making of grocery shopping. Available immediately across most retailers on the Instacart Marketplace, the feature allows customers to select their specific banana ripeness preference: Not Ripe Almost Ripe Ripe This feature joins Instacart's broader "Grocery Quality Controls" suite, which includes tools for real-time inventory checks, shopper notes, and AI-powered "Smart Backups." The company has confirmed plans to expand Preference Picker to other high-variability categories, such as avocados and deli meat thickness, in the coming months. Why Bananas? The focus on bananas is driven by robust transactional data. Bananas are the number one selling product on Instacart, with over 1.8 billion units delivered to date. Furthermore, they generate the highest volume of specific shopper notes (over 32 million), indicating a significant consumer desire for control over this specific SKU. Laura Jones , Chief Marketing Officer at Instacart, commented on the strategy: "We intentionally cast an unexpected duo who each bring something distinct: sharp comedic timing and emotional, musical lift – creating a spot with both precision and playfulness. The ad is bold and funny, but grounded in something very real: Instacart's commitment to helping people get groceries just how they like." Danilo Boer , Global Creative Lead and Partner at McCann, added: "From the beginning it was clear we shared the same creative sensibilities and love for epic absurdity as the Local Produce team... This partnership, combined with Spike's incredible storytelling skills, Ben's unmatched comedic voice, and Benson Boone's out-of-this-world musical talent was the recipe for a truly memorable film." Marketing Instacart Enlists Spike Jonze, Ben Stiller, and Benson Boone for 'Bananas' Super Bowl Spot to Launch New App Feature News January 28, 2026 Marketing SNICKERS Launches Hungr.AI Interactive Campaign Marketing TABASCO Launches Marketing Campaign with Actor Iñaki Godoy as Chief Hot Ideas Person Marketing Kewpie Launches Covent Garden Pop Up for KEWPIE IT Campaign in London Foodservice McDonald's UK and Ireland Partners with Xbox for Gaming-Inspired Menu Fresh Produce People Marketing Retail Business & Finance Related news
- Magnum Ice Cream New €10M Hungary Facility | FNBX
The Magnum Ice Cream Company has invested €10 million to modernise its Veszprém factory in Hungary, introducing a new production line comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom The Magnum Ice Cream Company (TMICC) has announced a HUF 4 billion (approximately €10 million) investment to modernise its manufacturing facility in Veszprém, Hungary. The project, which includes the installation of a new production line, aims to enhance the site's capability to deliver high-quality ice cream formats across the European market. This investment reinforces the role of the Veszprém site as a critical node in TMICC’s European manufacturing network. Established in 1955, the factory currently employs over 500 staff and produces 230 million ice cream units annually, supplying global brands such as Magnum, Cornetto, and Carte d’Or to both Hungarian and wider European markets. Upgraded Capabilities and Product Innovation The modernisation of the Veszprém facility is designed to support the scalability of complex product formats. The new production line is specifically configured to manufacture Magnum Bonbons—a premium, bite-sized ice cream product developed to address shifting consumer preferences. The move towards smaller, shareable portions reflects broader trends within the snacking category, where ice cream is increasingly positioned as a year-round choice for various consumption occasions, ranging from coffee breaks to shared dessert moments. By integrating this production locally, TMICC intends to: Enhance supply chain efficiency for European markets. Increase manufacturing precision and consistency for complex product formats. Ensure reliable delivery of new product lines to meet dynamic retail demand. European Manufacturing The Veszprém factory serves as an essential link between TMICC's global innovation strategy and its regional execution. With 32 factories and 13 research and development centres globally, the company relies on strategically located hubs to translate product concepts into scalable retail offerings. For TMICC, this upgrade is part of a broader ambition to align its global brand development with local production capacity. By leveraging the expertise at the Veszprém site, the company maintains the ability to adapt its portfolio to evolving consumer needs while supporting long-term growth across its European operations. The investment confirms the continued focus on Hungary as a key industrial location for the group, supporting its broader strategy of category growth through innovation, new product formats, and expanded consumption occasions. Facilities The Magnum Ice Cream Company Invests €10M in Hungarian Production Facility Eddie Sanders June 30, 2026 New Products Ben & Jerry's Launches Limited Batch Razz Up Flavour Foodservice Haagen-Dazs Shops Launches New Sundae Series Facilities The Magnum Ice Cream Company Opens Research and Innovation Centre in India New Products Halo Top Canada Launches Limited Edition Seasonal Ice Cream Flavours Manufacturing Business & Finance Food Dairy Facilities Related news
- Linear Secures USDA Organic Certification | FNBX
Active nutrition brand Linear has secured USDA Organic certification for its layered protein bars formulated with organic whey protein. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Active nutrition brand Linear has secured USDA Organic certification across its entire layered protein bar portfolio, marking a significant operational milestone in the clean-label functional snacking segment. The certification covers the brand's established and newly expanded product lines, positioning Linear as one of the few players in the protein bar sector to formulate with certified organic dairy-based protein. The move addresses growing consumer and retail demand for third-party verified organic products that do not compromise on nutritional density or ingredient transparency. Sourcing Challenges and Category Differentiation The primary differentiator for the brand's formulation is the integration of organic whey protein, which remains highly valued for its amino acid profile and bioavailability. While plant-based organic proteins are widely available, sourcing high-quality whey protein that complies with strict USDA Organic standards presents significant logistical and financial hurdles for manufacturers. The organic dairy supply chain requires certified organic feed, pasture-access verification, and chemical-free processing, which dramatically increases raw material overheads compared to conventional whey. According to Mel Scott, founder of Linear, the decision to pursue the USDA Organic seal was driven by a commitment to raise formulation standards within the functional snack category. He noted that the company wanted to provide a premium option that eliminates the trade-offs often associated with standard protein bars, combining certified clean ingredients with functional performance. Nutritional Specifications and Ingredient Standards The certified range has been engineered to deliver high functional values whilst adhering to strict clean-label manufacturing guidelines. The core nutritional parameters of the certified bars include: Protein Content: Each bar is formulated to deliver 20 grams of complete organic whey protein to support muscle synthesis and daily recovery. Dietary Fibre: Provides up to 10 grams of dietary fibre per serving to promote satiety and support digestive health. Formulation Purity: Manufactured entirely without seed oils, sucralose, artificial sweeteners, chemical preservatives, or synthetic flavourings. Taste Profiles and Distribution The certified portfolio comprises three distinct layered variants, combining premium textures with familiar confectionery profiles: 🍯 Chewy Gooey Caramel – A rich blend of dark chocolate, sweet caramel, and a soft, chewy core. 🍂 Sweet Cinnamon Crunch – A warm, spiced cinnamon formulation layered with a caramel filling and textured crisp pieces. 🐢 Sweet Pecan Tortoise – A chocolate-flavoured base integrated with nutty pecan pieces and smooth caramel. Linear is utilising a multi-channel sales strategy to support its organic rollout. The USDA Organic certified bars are currently available through the brand's direct-to-consumer platform and Amazon, alongside physical retail distribution in speciality grocery accounts, including organic supermarket chain Erewhon. The brand plans to scale its manufacturing output to support additional physical retail partnerships and plans to introduce further certified flavour variants later this year. Snacking Linear Secures USDA Organic Certification across its Whey Protein Bar Lineup Eddie Sanders June 9, 2026 New Products Iceland Foods and Myprotein Expand Range with 25 High-Protein Products New Products SURREAL Launches High Protein Low Sugar Overnight Oats Range New Products Puori Launches Single-Ingredient Unflavoured Whey Protein Powder New Products Seven Sundays Launches Clean Label Protein Oatcakes Snacking Food Related news
- Riviana Foods Launches Success Boil-in-Bag Sticky Rice for Retail | FNBX
Riviana Foods has introduced Success Boil-in-Bag Sticky Rice, a first-to-format innovation that delivers authentic Asian-style texture in 12 minutes, targeting the high-growth "global-at-home" meal segment and viral culinary trends. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Riviana Foods Inc., the largest rice company in the United States, has announced a significant addition to its Success® portfolio with the debut of Success Boil-in-Bag Sticky Rice. The launch represents a strategic effort to democratise specialised "restaurant-style" ingredients for the home cook, utilising the brand's proprietary "no measure, no mess" boil-in-bag technology to simplify a traditionally labour-intensive preparation process. The product is currently rolling out across the Eastern United States, with a planned nationwide expansion following the initial retail launch in April 2026. 12-Minute "Foolproof" Preparation The primary differentiator for this new SKU is the technical adaptation of sticky rice (glutinous rice) to the boil-in-bag format. Traditionally, achieving the characteristic "tacky" texture of Asian-style sticky rice requires extensive soaking and steaming. Success Rice has engineered a solution that delivers this authentic profile in 12 minutes of boiling. Key technical and dietary specifications include: Format Architecture: A 14 oz. box containing four individual bags (two servings per bag). Clean Label Benchmarks: Non-GMO Project Verified, certified Kosher, and Gluten-Free. Additive Profile: Formulated without preservatives or artificial additives, aligning with "clean eating" consumer demands. Dietary Versatility: Suitable for vegan and vegetarian diets, serving as a functional base for various plant-based applications. Global Culinary Trends The launch is a direct response to the "globalisation" of the American pantry. Erica Larson, Director of Marketing at Riviana Foods, noted that sticky rice is currently "having a moment," driven by celebrity-chef menus and viral social media recipes (such as home-made poke bowls and mango sticky rice). For B2B stakeholders, this launch signifies a move toward "high-convenience speciality" items. By reducing the "low-effort" barrier to entry, Success Rice is enabling retailers to capture incremental sales from consumers who previously viewed sticky rice as a "dining-out only" category. Market Positioning and Usage Occasions Riviana is positioning Success Sticky Rice as a foundational component for the "centre-of-the-plate" global meal movement. The product's versatility allows it to compete across multiple meal times and categories: Savoury Occasions: A base for poke bowls, sushi, and stir-fry. Sweet Applications: A component for traditional Asian desserts. Portion Control: The pre-portioned bags address the growing demand for reduced food waste and single-serve convenience in urban households. Retail Distribution The initial rollout focuses on select Eastern U.S. retailers, a strategic territory with high densities of "experimental" home cooks and global cuisine enthusiasts. As the product gains traction, the nationwide expansion will likely see the SKU integrated into the competitive "convenience rice" sets of major mass and grocery multiples. New Products Riviana Foods Launches Success Boil-in-Bag Sticky Rice for Retail Eddie Sanders April 1, 2026 New Products Maggi Expands Instant Noodle Portfolio with Three Asian-Inspired Ramen Flavours New Products PepsiCo Launches Refrigerated Alvalle Gazpacho New Products Goodles Launches Twirly Mac Range with Three Bold Flavours New Products General Mills Expands Totino's Portfolio with Fan-Inspired Flavour Innovations Food New Products Related news
- IFT appoints Brendan Niemira as new chief science & technology officer | FNBX
The Institute of Food Technologists (IFT) has named Brendan Niemira as its new chief science and technology officer, effective immediately. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom The Institute of Food Technologists (IFT) has named Brendan Niemira as its new chief science and technology officer, effective immediately. Niemira joins IFT with more than 25 years of experience at the USDA’s Agricultural Research Service (USDA-ARS), where he served as a lead scientist and research microbiologist. At USDA-ARS, he headed a team developing innovative food safety treatments for products ranging from fresh produce to meats. His research has focused on non-thermal food safety technologies such as cold plasma and high-intensity monochromatic light to eliminate pathogens. Over his career, he has authored 200+ peer-reviewed publications and received the Department of Defense Award for Excellence in 2016 for his contributions to food safety. In his new role, Niemira aims to apply his deep expertise to help IFT address the growing challenges in the global food supply chain . “We are facing unprecedented challenges across the food system,” he said. “Decreased investment in critical areas like research funding puts our food supply at greater risk, and organisations like IFT are essential in leading the way.” A long-time IFT member since 2003, Niemira has held several leadership roles, including serving on the board of directors and chairing the biotechnology division. His appointment underscores IFT’s mission to elevate the role of science in policy-making , ensuring that food safety and innovation remain grounded in rigorous scientific insight. Christie Tarantino-Dean, CEO of IFT, said Niemira brings a “unique perspective shaped by decades of scientific leadership and a deep connection to IFT.” Founded in 1939, IFT represents more than 200,000 food science professionals worldwide and advocates for science and technology to tackle the world’s most complex food challenges. People IFT appoints Brendan Niemira as new chief science & technology officer News December 2, 2025 Retail Asda Completes £7.5M Digital Shelf Label Rollout across Express Stores Agriculture Beanstalk AgTech Launches Monsoon Ventures to Scale Southeast Asian Agtech New Products New Ninja Crispi Microwave Combines Rapid Heating and Air Frying Technology Circus SE Completes Acquisition of Belgian Food Robotics Firm Alberts Business & Finance People Technology Related news
- Lorissa's Organic Snacks Enters Plant-Based Category with 'Protein Straws' and Upgrades Meat Portfolio | FNBX
The dual announcement targets the growing demographic of "clean label" shoppers and families managing strict dietary restrictions, emphasising rigorous third-party certification over vague "allergen-friendly" marketing claims. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Lorissa's Organic Snacks , recognised as the maker of the only certified top-9 allergen-free meat sticks on the market, has announced a significant cross-category portfolio expansion. The company is debuting Protein Straws , a new plant-based snack line, while simultaneously upgrading its core meat stick portfolio to secure USDA Organic Certification . The dual announcement targets the growing demographic of "clean label" shoppers and families managing strict dietary restrictions, emphasising rigorous third-party certification over vague "allergen-friendly" marketing claims. Cross-Category Innovation: Plant-Based Protein Straws The introduction of Protein Straws marks Lorissa's first foray outside of the meat snack category, providing a safe, crunchy alternative for consumers seeking plant-based functional nutrition. The formulation relies on recognisable, premium ingredients rather than complex processed soy or wheat isolates, utilising organic cassava, brown rice protein, and avocado oil . Key Product Specifications: Protein Content: 7 grams of protein per serving. Format: 4-ounce take-home bags. Flavours: Original, Salsa Fresca, and Jalapeño Lime. The new straws are slated to hit shelves at a "major national retailer" later this year, with a broader rollout to club, grocery, and speciality channels to follow. USDA Organic Meat Sticks Alongside the plant-based launch, Lorissa's is elevating the standards of its existing beef, chicken, and turkey sticks. Beginning this summer, the entire line will be naturally fermented and USDA Certified Organic . This upgrade cements the brand's unique market positioning as the only meat stick on the market that is both USDA Certified Organic and certified free from the top 9 allergens. The zero-sugar sticks are available in four signature profiles: Original Beef, Jalapeño Beef, Chilli Crisp Chicken, and Savoury Herb Turkey. 'Friendly' vs. 'Certified' Lorissa Link , founder of Lorissa's Organic Snacks, highlighted the critical difference in labelling standards—a major point of contention for consumers managing life-threatening allergies. "A lot of labels look reassuring for families managing food allergies, but many don't have the proof to back up their promises and that can put people at risk," said Link. "The word friendly is not the same as the word certified and that difference matters. That's why bringing truly certified top 9 allergen-free and certified organic snacks to the market matters so much to us." The Allergen-Free Opportunity The market for certified allergen-free products is expanding rapidly as diagnosis rates climb. According to data cited by the brand from nutrition expert Heidi Skolnik (MS, CDN, FACSM), food allergies currently affect 1 in 13 children and 1 in 10 adults in the U.S. Furthermore, nearly 60% of shoppers now prioritise natural and organic grocery products. By offering highly portable, protein-dense options that carry strict allergen and organic certifications, Lorissa's is strongly positioned to capture basket share from households that require absolute confidence in their packaged food purchases. New Products Lorissa's Organic Snacks Enters Plant-Based Category with 'Protein Straws' and Upgrades Meat Portfolio News March 2, 2026 New Products Co-op Launches Halloween 2026 Confectionery and Snack Range New Products Milk Bar Partners with Beyond Meat to Launch Savoury Plant-Based Range Foodservice Chomps Expands Distribution Footprint at Starbucks and Costco Snacking Little Bites Launches Mystery Muffin and Naming Contest Health & Nutrition Food Snacking New Products Plant-based Related news
- Egglife Foods Launches Chocolate Egg White Wraps | FNBX
Egglife Foods has expanded its refrigerated egg white wrap portfolio with the launch of its Chocolate variant, delivering 11g of protein and zero sugar. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Chicago-headquartered food manufacturer Egglife Foods, Inc. has announced the expansion of its refrigerated egg white wrap lineup with the launch of its newest flavour, Chocolate. The new product is currently entering retail distribution in the United States, securing an exclusive nationwide listing with mass merchandiser Target. The product rollout represents a category expansion for the company, which specialises in utilising egg whites rather than flour to manufacture alternative wraps. By introducing a chocolate variant, the brand aims to build on the commercial momentum of its existing sweet-profile wraps, capturing incremental sales within the refrigerated dairy, alternative bakery, and functional snack aisles. Sweet Category Expansion and Market Momentum The decision to expand Egglife's sweet product offerings follows strong retail performance metrics for its original sweet-profile wrap. The company's Sweet Cinnamon variant was recently named a winner in the Good Housekeeping 2026 Snack Awards, validating the consumer transition toward high-protein, flour-free alternatives in traditional baking categories. By scaling its dessert-inspired formulations, Egglife Foods is positioning its portfolio to capture daytime snacking, breakfast, and post-workout consumption occasions. This allows grocery partners to drive higher transaction values by merchandising alternative wraps alongside traditional refrigerated staples. Technical Formulation and Nutrition To align with clean-label standards and meet the dietary requirements of health-conscious shoppers, the new wraps are manufactured using a simplified ingredient deck. The formulation utilises liquid egg whites and real cocoa, replacing artificial sweeteners with natural monk fruit extract to achieve a sweet taste profile without adding carbohydrates. The technical and nutritional specifications of the sweet portfolio include: Protein Density – Each serving delivers 11 grams of highly bioavailable protein derived from egg whites. Caloric Control – Formulated to contain 60 calories per wrap, providing a portion-controlled option for health-conscious shoppers. Macro Balance – Contains zero grams of sugar and zero grams of trans fats, appealing to consumers managing metabolic health or following ketogenic and low-carb diets. The brand's sweet functional portfolio now comprises two distinct, dessert-inspired configurations: 🍫 Chocolate – A rich cocoa-infused wrap naturally sweetened with monk fruit. 🍂 Sweet Cinnamon – An award-winning wrap seasoned with warm cinnamon and sweet notes. Both products are manufactured to be naturally gluten-free and dairy-free, catering to consumers managing dietary exclusions. Retail Distribution Egglife Foods is leveraging its established relationship with Target to execute a highly targeted retail rollout for the summer trading window. The Chocolate egg white wraps have entered physical Target locations nationwide, positioned within the refrigerated section adjacent to shell eggs. This merchandising placement is designed to catch the attention of high-frequency grocery shoppers seeking functional meal-prep ingredients. The brand continues to focus its product development on using simple, egg-based structures to replace conventional grain-based foods, driving volume growth for retail partners in the competitive functional foods segment. New Products Egglife Foods Launches Chocolate Egg White Wraps Exclusively at Target Eddie Sanders June 17, 2026 New Products Maggi Expands Instant Noodle Portfolio with Three Asian-Inspired Ramen Flavours New Products PepsiCo Launches Refrigerated Alvalle Gazpacho New Products Goodles Launches Twirly Mac Range with Three Bold Flavours New Products General Mills Expands Totino's Portfolio with Fan-Inspired Flavour Innovations New Products Health & Nutrition Food Related news
- Cerealto Divests Pasta Business to Cerealis to Focus on Snacking Growth | FNBX
Cerealto, the global food manufacturer, has reached a definitive agreement to sell its pasta business and associated manufacturing facilities in Venta de Baños (Palencia, Spain) to Cerealis, a dedicated pasta specialist. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Cerealto , the global food manufacturer, has reached a definitive agreement to sell its pasta business and associated manufacturing facilities in Venta de Baños (Palencia, Spain) to Cerealis , a dedicated pasta specialist. The transaction marks a significant step in Cerealto’s strategic roadmap, allowing the company to decouple non-core assets and redirect capital and operational focus toward its primary growth engines: the global snacking and breakfast categories . The decision to divest follows Cerealto's assessment that its pasta division, while profitable and "value accretive," would be better positioned for long-term growth under the stewardship of a specialised operator. Cerealto has invested substantially in the Venta de Baños facility in recent years, creating a high-performing asset that aligns with Cerealis's core competency. Bosco Fonts , CEO of Cerealto, explained the strategic divergence: “This agreement is an important step in Cerealto’s growth strategy, allowing us to focus our efforts on global snack and breakfast categories, where we have a deep specialism and strong headroom for growth.” Operational Continuity and Workforce Security A critical component of the agreement is the guarantee of operational stability. The transaction ensures the continuity of activity at the Venta de Baños plant. Crucially for the local labour market, no changes are envisaged regarding the workforce , operations, or day-to-day activities. Existing employment and working conditions will be maintained under the new ownership. "We are pleased to have met a new operator that is a specialist in pasta and has the capability to continue developing the business, while retaining the employment and working conditions for our colleagues," Fonts added. Regulatory Context and Timeline The acquisition is subject to customary regulatory approvals. The deal requires clearance from both the CNMC (Spanish National Commission on Markets and Competition) and the AdC (Portuguese Competition Authority) . Upon obtaining these authorisations, the companies will initiate a transition phase to ensure a seamless transfer of ownership. Until then, Cerealto confirmed that the business will continue to operate normally, fulfilling all existing customer commitments. Business & Finance Cerealto Divests Pasta Business to Cerealis to Focus on Snacking Growth News February 14, 2026 Facilities Novonesis Invests €600M in Indian Enzyme Facility Facilities JBM Packaging Opens Ohio Facility to Expand Contract Packaging and Filling Business & Finance Chobani Acquires KDP Allentown Facility in $1.2B Dairy Expansion Facilities Wells Enterprises Completes $425M Expansion of Dunkirk Ice Cream Facility Facilities Business & Finance Bakery Food Related news
- Finsbury Food Group Acquires Flower and White | FNBX
Finsbury Food Group has acquired the Shropshire-based snack brand Flower & White, a strategic move designed to accelerate the group's presence in the high-growth "better-for-you" bakery segment and expand its direct-to-consumer (DTC) capabilities. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Finsbury Food Group, a leading supplier of bread, cakes, and morning goods across the UK and Europe, has announced the acquisition of Flower & White. Based in Telford, UK, Flower & White is a specialist producer of lower-calorie sweet treats and snack bars, currently reporting a year-on-year growth rate of approximately 30%. The acquisition marks the latest step in Finsbury’s ongoing "buy-and-build" strategy, following its majority stake acquisition of Lola’s Cupcakes in August 2025. The transaction allows Finsbury to diversify its portfolio into faster-growing niche categories while leveraging its established commercial infrastructure. Finsbury’s acquisition model focuses on high-quality, entrepreneurial brands that operate in attractive growth segments. By integrating Flower & White, the group adds a "lighter" snacking range to its existing portfolio of traditional baked goods. John Duffy, CEO of Finsbury Food Group, stated that the acquisition strengthens the company’s DTC platform and adds significant capability in the "better-for-you" snacking space. The deal is expected to create immediate scope for product development and cross-selling across Finsbury’s diverse retail and foodservice channels. Product Portfolio and Better For You Snacking Flower & White has established a strong market position by offering indulgent yet lower-calorie alternatives to traditional confectionery. The brand’s portfolio includes: Meringue Bars and Bites: Light, low-calorie treats designed for portion-controlled indulgence. Functional Snack Bars: High-fibre and protein-led options targeting the wellness-conscious consumer. DTC Platform: A robust direct-to-consumer infrastructure that allows the brand to bypass traditional retail bottlenecks. The brand's growth is driven by its ability to maintain a premium sensory experience while meeting the strict requirements of the UK’s HFSS (High Fat, Sugar, and Salt) regulations, making it an attractive partner for major grocery retailers. Operational Continuity and Workforce Retention As part of the acquisition agreement, Flower & White will continue to operate from its existing site in Telford, ensuring minimal disruption to the local supply chain. The business currently employs approximately 46 people. Founders Leanne and Brian Crowther will remain with the company to lead the next phase of growth. Leanne Crowther noted that joining Finsbury allows the brand to build on its "brand-first" foundation while accelerating its DTC plans and strengthening its relationships within the retail and foodservice sectors. A critical driver for the deal is the expansion of Finsbury’s digital footprint. Flower & White’s established DTC channel provides Finsbury with valuable first-party consumer data and a faster route to market for new product innovations. This digital infrastructure is increasingly valuable as legacy bakery brands look to compete with agile, digital-native startups. By combining Finsbury’s commercial scale and manufacturing expertise with Flower & White’s entrepreneurial agility and digital reach, the group is positioning itself to lead the premiumisation trend across the broader UK and European bakery markets. Terms of the transaction were not disclosed, and the integration of the business into the wider Finsbury Food Group infrastructure is expected to begin immediately. Business & Finance Finsbury Food Group Acquires Flower and White News April 30, 2026 Business & Finance General Mills Completes Sale of Brazil Business to 3corações Alcohol Sazerac Expands Kentucky Bourbon Network with Acquisition of Garrard County Distilling Business & Finance GrubMarket Enters UK Market with Acquisition of JR Holland Business & Finance Pilgrim's Europe to Acquire Walkers Deli and Sausage from Samworth Brothers Business & Finance Food Bakery Related news
- Borealis Foods Expands Product Rollout | FNBX
Borealis Foods has announced new manufacturing partnerships to improve capacity utilisation at its South Carolina plant comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Borealis Foods has announced progress on its strategic initiatives, securing new manufacturing partnerships with global food companies to increase production capacity utilisation at its facility in Saluda, South Carolina. The partnerships are designed to support the expanded rollout of the company's newer products across the United States and Canada. According to the company, these agreements will help maximise the output of its manufacturing infrastructure, with revenues and margins expected to improve over the coming quarters as production ramps up through 2026. Brand Portfolio and Production The manufacturing expansion supports Borealis Foods' core business of developing and commercialising protein-based noodle and ramen products. The company’s portfolio of consumer packaged goods is distributed across several distinct brands: 🍜 Chef Woo : A protein-rich ramen brand. 👨🍳 Chef Ramsay : A collaborative noodle line. 📦 Ramen Express : An affordable noodle brand. 🍝 Woodles : A novel noodle product line. Reza Soltanzadeh, Chief Executive Officer of Borealis Foods, stated that demand for the company's products remains healthy, particularly within its higher-margin, protein-rich categories. Soltanzadeh noted that the company's significant manufacturing capacity has enabled it to enter into strategic partnerships with global food brands to help maximise the utilisation of the Saluda facility. Financial Performance and Debt Refinancing The operational update follows the release of the company's financial results for the first quarter ended 31 March 2026. During this period, Borealis Foods recorded several key financial improvements: Revenue Growth: An 8% increase in net revenue year-on-year. Operating Loss Reduction: A 29.3% improvement in loss from operations compared with the prior-year period. Expense Management: A 24% reduction in selling, general, and administrative (SG&A) expenses. Cash Flow Improvement: A 91% improvement in net cash used in operating activities. Subsequent to the end of the first quarter, Borealis Foods refinanced its primary secured debt. This transaction eliminated a previously scheduled balloon maturity in August 2026 and extended the final maturity date to April 2031. The refinancing is intended to strengthen the company’s balance sheet as it seeks to scale institutional production volume and improve margins. Nasdaq Listing Compliance Status Borealis Foods has also addressed a compliance notice received from The Nasdaq Stock Market LLC on 8 July 2026. The notice, which regards the minimum Market Value of Listed Securities requirement for continued listing on The Nasdaq Capital Market, has no immediate effect on the listing or trading of the company's common shares or warrants. The company has been given until 29 December 2026 to regain compliance with the listing standard and has confirmed its intention to resolve the matter within the designated period. Food Borealis Foods Expands Product Rollout and Secures New Manufacturing Partnerships Eddie Sanders July 12, 2026 New Products Maggi Expands Instant Noodle Portfolio with Three Asian-Inspired Ramen Flavours New Products PepsiCo Launches Refrigerated Alvalle Gazpacho New Products Goodles Launches Twirly Mac Range with Three Bold Flavours New Products General Mills Expands Totino's Portfolio with Fan-Inspired Flavour Innovations Business & Finance Food Related news
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The agreement makes T&T’s extensive inventory available for on-demand delivery across Canada, with initial availability in Alberta, British Columbia, and Ontario, while a Quebec launch is slated for a later date. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Uber Eats has announced a major expansion of its Canadian grocery delivery network through a new national partnership with T&T Supermarket , the country's largest Asian grocery chain. The agreement makes T&T’s extensive inventory available for on-demand delivery across Canada, with initial availability in Alberta, British Columbia, and Ontario, while a Quebec launch is slated for a later date. This collaboration marks a significant strategic move for Uber Eats as it continues to battle for market share in the highly competitive third-party grocery delivery sector. By integrating a dominant speciality grocer like T&T, Uber Eats is diversifying its platform beyond conventional supermarkets, offering access to hard-to-find authentic ingredients, fresh seafood, and niche categories that drive high consumer loyalty. Expanding the Digital Aisle: Beyond Pantry Staples The integration of T&T Supermarket adds a highly differentiated product mix to the Uber Eats platform. Alongside traditional pantry staples and fresh produce, the partnership unlocks delivery for several high-demand speciality categories: Fresh & Prepared Foods: Access to T&T's highly popular ready-to-eat meals, freshly baked breads, buns, and their signature egg tarts. Speciality Produce & Protein: Exotic Asian fruits and fresh seafood. Health & Beauty: An expanded assortment of trendy Korean and Japanese beauty products, driving cross-category basket building. "T&T Supermarket offers an incredible selection of fresh, high-quality products that are beloved by Canadians across the country," said Klaas Knieriem , Head of Retail for Uber Eats in Canada. "We're excited to expand the variety of groceries offered on Uber Eats, providing our customers the convenience of ordering trusted brands right to their doorstep." For T&T Supermarket —which operates over 39 stores and was founded in Vancouver in 1993—the partnership with Uber Eats provides an immediate, scalable last-mile logistics network to reach consumers seeking convenience without sacrificing product authenticity. Tina Lee , CEO of T&T Supermarkets, highlighted the value of speed and familiarity: "Uber Eats gives customers who live or work near T&T a fast, familiar way to enjoy the freshness and value we're known for. T&T is a destination for food discovery. You can now try exotic fruits from Asia, replenish freshly baked breads and buns, and treat yourself to our famous egg tarts all in one go." Market Context The integration of ethnic and speciality grocers into mainstream delivery apps is a growing trend. As the baseline convenience of grocery delivery becomes commoditised, platforms like Uber Eats are increasingly relying on exclusive partnerships with specialised retailers to differentiate their marketplace, drive higher frequency of use, and capture diverse demographic segments. Retail Uber Eats Partners with T&T Supermarket to Scale Speciality Grocery Delivery Across Canada News February 25, 2026 New Products Iceland Foods and Myprotein Expand Range with 25 High-Protein Products Retail Tesco Expands Frozen Aisle with 150 New Products Retail Asda Completes £7.5M Digital Shelf Label Rollout across Express Stores Retail Co-op Introduces 7am Online Delivery across 1200 Stores for Back to School Rush Retail Fresh Produce Business & Finance Related news












