New ready-to-drink (RTD) challenger SpikedAde has announced a significant acceleration of its U.S. market presence, closing a $10 million financing round just ten days after opening the offering. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom New ready-to-drink (RTD) challenger SpikedAde has announced a significant acceleration of its U.S. market presence, closing a $10 million financing round just ten days after opening the offering. The capital injection supports the rapid scaling of the brand's unique proposition: a vodka-based beverage inspired by iconic sports drink flavours. Having launched in the highly competitive New Jersey market in 2025, SpikedAde is now positioning itself to lead a new sub-segment of the alcohol industry, bridging the gap between functional hydration cues and spirit-based indulgence. Non-Carbonated & Vodka-Based SpikedAde differentiates itself from the saturated hard seltzer market through texture and formulation. The product is non-carbonated , mimicking the "gulpability" of traditional isotonic sports drinks, but fortified with a vodka base rather than malt. Technical Specifications: Base Spirit: Vodka. Caloric Profile: 100 calories per can. Sugar Content: Zero sugar. Format: Sleek can, non-carbonated. Jason Cohen , Founder and CEO of SpikedAde, commented on the category gap: "Consumers don’t want to choose between fun and function anymore. Sports drink flavours are universally loved, but no one had successfully brought them into spirits—until now. We were first to market because we saw a cultural shift coming: consumers want drinks that can keep up with modern social lives." Commercial Traction and Distribution Since its debut in New Jersey, the brand reports robust performance metrics. Through partnerships with MolsonCoors and Constellation distributors (Peerless, Shore Point, and Kramer), SpikedAde activated over 1,500 accounts within its first two months. Notably, the brand claims a 100% reorder rate across all Total Wine locations in the state. This early proof of concept has unlocked agreements with key strategic partners, including Manhattan Beer Distributors . Consequently, the brand has confirmed plans to expand into 15–30 U.S. markets by March . Leadership Pedigree The brand's rapid ascent is underpinned by a leadership team with deep CPG and spirits experience. Founder Jason Cohen brings a track record of 10 successful exits in the sector. He is supported by a bench of executives with backgrounds at Diageo and OWYN (Only What You Need), bringing institutional rigour to the startup's go-to-market strategy. The $10 million raise underscores strong investor conviction in the "vodka-based sports drink" concept as the next evolution of the RTD category for 2026. Beverage SpikedAde Secures $10m Funding and Rapid Expansion for Vodka-Based Sports Drink RTD News January 16, 2026 New Products Cizzle Brands Launches Limited Edition CWENCH Flavour After Top Draft Selection New Products Bodyarmor Enters Carbonated Segment with First Sparkling Sports Drink New Products CCEP Launches Limited Edition Powerade FIFA Playstyles in the UK New Products Red Tree Beverages Launches Fresca Hard to Target Post-Game RTD Market Alcohol New Products Business & Finance Health & Nutrition Beverage Related news

Casamigos enters the high-growth pre-mixed cocktail category with new margarita offerings and a celebrity-led marketing campaign as the Official Tequila Supporter of the FIFA World Cup 2026. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Casamigos has officially announced its role as an Official Tequila Supporter for the FIFA World Cup 2026, marking a significant move to capture the global sports audience. Alongside this sponsorship, the brand is expanding its product lineup with the introduction of pre-mixed margaritas in Classic Lime and Spicy flavours. The multi-faceted campaign features actors Gabrielle Union and Keegan-Michael Key to drive consumer engagement through the tournament’s duration. Marketing and Celebrity Engagement The brand’s marketing strategy centres on the theme of friendly rivalry, utilising Union and Key to represent Team Spicy and Team Classic, respectively. By leveraging the high-profile chemistry of these two public figures, Casamigos aims to position its products as the primary choice for "post-match" social gatherings. According to Roderick Blaylock, Vice President of Marketing at Casamigos, the partnership is designed to tap into the unique ability of global sporting events to unite diverse consumer segments. The campaign will include fan experiences in host cities and targeted activations for home-based viewing, emphasising the brand's community-focused identity. Expansion into the Ready-to-Drink Category The launch of the pre-mixed margaritas signals Casamigos' intent to capitalise on the rising demand for convenience in the spirits industry. By offering a "pour-and-serve" format, the brand is targeting the game-day hosting market, where consumers increasingly prioritise quality without the complexity of traditional cocktail preparation. The new product specifications include: Alcohol Content : 20.5% ABV Flavour Profiles : Crafted with Casamigos Tequila, orange liqueur, and lime juice. Caloric Content : 110 calories per serving. Packaging : Available in 750ml (10 cocktails) and 375ml (5 cocktails) bottles. Market Availability and Pricing To further align with the tournament, the pre-mixed margaritas will feature limited-time FIFA World Cup 2026 packaging. The products are positioned within the premium RTD segment with a suggested retail price (MSRP) of $21.99. The integration of professional sports sponsorship with product innovation suggests a robust growth strategy for Casamigos as it looks to maintain its market share in the competitive tequila and RTD sectors. As the FIFA World Cup 2026 approaches, the brand expects to activate heavily in host cities, bridging the gap between stadium consumption and at-home hospitality. Marketing Casamigos Secures FIFA World Cup 2026 Partnership and Expands RTD Portfolio News March 19, 2026 New Products Cizzle Brands Launches Limited Edition CWENCH Flavour After Top Draft Selection New Products Bodyarmor Enters Carbonated Segment with First Sparkling Sports Drink New Products CCEP Launches Limited Edition Powerade FIFA Playstyles in the UK New Products Red Tree Beverages Launches Fresca Hard to Target Post-Game RTD Market Alcohol Marketing New Products Business & Finance Beverage Related news

US-based plant-based food brand Barvecue has announced the launch of what it claims is the first-ever plant-based rotisserie chicken-style product, expanding its frozen range with a new high-protein, ready-to-eat option. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom US-based plant-based food brand Barvecue has announced the launch of what it claims is the first-ever plant-based rotisserie chicken-style product, expanding its frozen range with a new high-protein, ready-to-eat option. The product is formulated to replicate the flavour and texture of traditional rotisserie chicken, offering a convenient, pre-seasoned solution for consumers seeking healthier and more sustainable meal options. Made from whole soybeans and sweet potato, Barvecue’s proprietary protein blend is complemented by a clean-label ingredient list including organic apple cider vinegar, expeller-pressed canola oil, water and spices. The shredded format is designed for versatility, suitable for use in salads, wraps, sandwiches or as a centre-of-plate protein. Each serving provides 130 calories and 10g of protein, with low sodium, no GMOs and zero cholesterol. “As demand continues to grow for healthy, simple and convenient meal options, we're excited to bring a delicious plant-based chicken to market that elevates nutrition without compromising flavour or texture,” said Lee Cooper, CEO of Barvecue. “Rotisserie Seasoned Chicken is a step forward in our mission to offer plant-based proteins that appeal to everyone at the table.” The new product joins Barvecue’s Pulled BVQ and Carnitas in the brand’s frozen portfolio and is now available at Harris Teeter stores across the US Southeast. Plant-based Barvecue Launches Market-First Plant-Based Rotisserie Chicken News November 13, 2025 Plant-based Steakholder Foods Partners with KeHE to Launch Perfecta Plant-Based Range in US Business & Finance Bayou Best Foods Acquires Plant Based Seafood Firm BettaF!sh Plant-based Beyond Meat Launches Beyond Steak Filet at Wegmans and H E B New Products Forager Project Expands Indulgent Dairy-Free Creamer Line Food New Products Plant-based Related news

Tesco, the UK’s leading retailer, has unveiled its property roadmap for 2026, confirming an aggressive expansion of its convenience footprint and a strategic bolstering of its London presence through the acquisition of competitor sites. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Retail Tesco The Newsroom Tesco , the UK’s leading retailer, has unveiled its property roadmap for 2026, confirming an aggressive expansion of its convenience footprint and a strategic bolstering of its London presence through the acquisition of competitor sites. The supermarket giant announced it is on track to deliver over 70 new Express stores before March 2027, following the successful opening of 60 units in 2025. This expansion targets high-footfall local communities across the UK, including confirmed pipeline sites in Bickington (Devon), Pontrhydyrun (Torfaen), Strabane (County Tyrone), and Wallyford (East Lothian) . Converting Amazon Fresh Sites In a significant move for the London convenience market, Tesco has boosted its capital growth by acquiring five former Amazon Fresh stores . These high-profile locations—situated in Kensington High Street, Hounslow, Moorgate, Aldgate East, and Wembley —are scheduled to reopen as Tesco Express stores before the summer. This acquisition signals Tesco's ability to capitalise on the rationalisation of the "checkout-free" sector, securing prime real estate in competitive metropolitan zones to strengthen its last-mile dominance. Large Format Resilience and Sustainability While focusing heavily on convenience, Tesco continues to invest in its large store estate. Following recent superstore openings in Ripon and Harrogate , the retailer has confirmed plans to open two further large stores in Scotland in 2026, located in Pitlochry and Heartlands . The new Harrogate site serves as a blueprint for future large-format construction. Billed as a "low carbon concept superstore," it incorporates innovative sustainable building methods, including: Timber Frame Construction: Selected to reduce embodied carbon compared to traditional steel frames. Energy Generation: Extensive solar panel arrays. Efficiency Systems: Advanced heating and lighting infrastructure to minimise operational energy consumption. Nick Johnson , Tesco Group Property Director, framed the expansion as a commitment to accessibility and service. “We are hugely excited about the year ahead and looking forward to meeting our customers where they are with great quality, exceptional value and brilliant customer service,” Johnson stated. “As we grow our store network we’re delighted to have the opportunity to serve even more people, in even more communities.” The expansion is expected to generate significant employment, with the Harrogate site alone creating approximately 120 new jobs , reinforcing the retailer's role as a key local economic driver. Retail Tesco Announces 70+ New Express Stores and Acquisition of Amazon Fresh Sites News February 9, 2026 New Products Asda Targets US Flavour Trends with Launch of Ranch Style Mayonnaise Retail Kroger Announces $1.65B Agreement to Acquire Giant Eagle Retail Co-op Group Departure of Managing Director and Two Leadership Members Retail Tesco Expands Clubcard for 16 and 17 Year Olds Facilities Business & Finance Retail Related news

BrewDog CEO James Taylor has stepped down from his role following the company's acquisition by Tilray Brands. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom BrewDog CEO James Taylor has left the Scottish brewer following the business's recent takeover by US-based Tilray Brands. The leadership change marks the next stage of the company's integration into the wider Tilray portfolio. Taylor, who previously served as CFO, was promoted to chief executive in March 2025 following the departure of James Arrow. His exit coincides with the finalisation of agreements that have seen Tilray Brands acquire significant portions of BrewDog’s operations in the UK, Ireland, the US, and Australia. The company has confirmed that it will not recruit a direct replacement for the CEO role. Instead, operational oversight will be managed by Lauren Carrol, BrewDog’s chief commercial officer. Carrol will report directly to Rajnish Ohri, the president of Tilray's operations business. In a statement regarding the departure, a company spokesperson said: “James successfully led BrewDog through its ownership transition. We thank him for his contributions and wish him every success in the future.” The leadership change follows the acquisition of BrewDog’s global brand and 11 of its brewpubs out of administration by Tilray in March 2026 for a reported £33 million. This acquisition has significantly altered the management structure of the business as Tilray moves to integrate the brewer into its existing international operations. Separately, former BrewDog co-founder James Watt is preparing to re-enter the beer sector with a new venture, Second Best. Watt has indicated plans to offer up to 19.3% of the new business to former BrewDog investors. People BrewDog CEO James Taylor Steps Down Eddie Sanders July 2, 2026 Alcohol Carlsberg and Sapporo Form Joint Venture in Asia and Partnership in the UK New Products Tom Holland’s BERO Launches Non-Alcoholic Shandy Line New Products Carlsberg Britvic Launches Birrificio Angelo Poretti Alcohol Free in UK New Products Carlsberg Malaysia Introduces ChongQing Beer People Business & Finance Beverage Alcohol Related news

Ardagh Glass Packaging has restructured its executive team, decentralising leadership to regional CEOs under Executive Chairman Mark Porto comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Ardagh Glass Packaging (AGP), a global leader in sustainable glass packaging solutions, has announced a comprehensive senior executive restructuring designed to decentralise its international operations. Following the retirement of global Chief Executive Officer Mike Dick at the end of May 2026, the organisation will eliminate the singular global CEO layer. Instead, the regional heads of Europe, North America, and Africa will report directly to Mark Porto, the Executive Chairman of the parent entity Ardagh Group. The structural transition represents an industry-wide pivot toward regionalised supply chain management, empowering local business units to respond rapidly to changing market demands, energy costs, and regulatory frameworks. Decentralisation of the Global Reporting Structure The decision to transition from a centralised global chief executive model to direct regional oversight marks a strategic pivot for Ardagh Group. By restructuring its management reporting, AGP aims to bypass operational bottlenecks and accelerate decision-making across its primary territories. Under the new hierarchy: AGP-North America: Led by Brian Brandstatter, reporting directly to Mark Porto. AGP-Africa: Led by Paul Curnow, reporting directly to Mark Porto. AGP-Europe: Managed by the newly appointed Alexander Kuzan, reporting directly to Mark Porto. Mark Porto characterised the transition as a pivotal moment for the organisation, noting that by empowering regional leaders and sharpening commercial focus, AGP is positioning itself to operate with greater speed and agility. Porto emphasised that the new structure establishes a strong foundation for sustainable growth and continued industry leadership in a highly dynamic global market. European Leadership and Novelis Integration To spearhead the newly restructured European business, AGP has appointed industry veteran Alexander Kuzan as Chief Executive Officer of AGP-Europe. Kuzan joins the organisation from global aluminium giant Novelis, where he served as Vice President and General Manager of the European Can division since 2017. Kuzan’s background brings a wealth of high-level experience in managing complex, circular packaging portfolios and executing European-wide commercial strategies. He holds a master's degree in computer science from the University of Zurich and is a Chartered Financial Analyst (CFA). Kuzan expressed excitement regarding his transition into the glass sector, highlighting AGP's heritage of quality, innovation, and customer-centric service. His primary mandate will involve driving operational performance across European manufacturing plants and partnering with regional beverage and food brands to meet their specific glass packaging requirements. Commercial and Analytical Modelling A secondary but critical pillar of the restructure is the expansion of Timur Colak's executive duties. Colak, who currently serves as AGP’s Chief Transformation Officer, will assume the additional role of Chief Commercial Officer (CCO) for the global business, reporting directly to Mark Porto. The combination of the transformation and commercial offices indicates a highly modernised, data-driven approach to sales and client management. Colak’s mandate focuses on migrating the company’s global sales process to a structured, value-based model. Colak noted that AGP is strengthening its commercial operations by introducing enhanced analytics and commercial modelling tools to underpin the entire sales process. He stated that the commercial teams will focus on delivering exceptional value for both customers and the business, ensuring that transactional client relations are converted into long-term strategic partnerships. People Ardagh Glass Packaging Restructures Leadership to Drive Regional Autonomy Eddie Sanders May 18, 2026 People BrewDog CEO James Taylor Steps Down People Jennifer Mann to Step Down as President of Coca-Cola North America Retail Co-op Group Departure of Managing Director and Two Leadership Members Coffee & Tea Starbucks Korea Dismisses CEO Following Controversial Marketing Business & Finance People Packaging Related news

Post Holdings, Inc. has announced the appointment of Greg Pearson as the new President and Chief Executive Officer of its Post Consumer Brands division, effective April 1, 2026. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Post Holdings, Inc. has announced the appointment of Greg Pearson as the new President and Chief Executive Officer of its Post Consumer Brands division, effective April 1, 2026 . Pearson succeeds Nicolas Catoggio , who transitioned to the role of Executive Vice President and Chief Operating Officer for the holding company in January. The appointment signals a strategic reinforcement of leadership as Post Holdings continues to integrate and grow its diverse portfolio, which notably includes significant assets in both the ready-to-eat cereal and pet food categories. Bridging Grocery and Pet Pearson joins the company with 25 years of CPG experience, most recently serving as CEO of Compana Pet Brands since January 2023. His background is particularly aligned with Post Consumer Brands' current operational mix, which balances traditional grocery centre-store brands with a growing presence in the pet nutrition sector. Rob Vitale , President and CEO of Post Holdings, highlighted this cross-category expertise as a primary driver for the hire: "Greg's experience leading and transforming businesses in grocery and pet, across brands and private label, is a great fit for our Post Consumer Brands organisation." Executive Resume and Track Record Pearson’s career trajectory covers key strategic areas relevant to Post’s business model, including private label manufacturing and e-commerce. Compana Pet Brands: Led business transformation efforts focused on supply chain optimisation and portfolio evolution. Pretzels, Inc.: As CEO, he steered the private label and contract manufacturer through growth initiatives that culminated in its successful sale to The Hershey Company in 2021. Chewy.com: Oversaw brand marketing and private brands, providing deep insight into the digital retail landscape. Conagra Brands & General Mills: Held early career roles in marketing and private brands, specifically within the cereal and baked goods sectors. Transition and Location Pearson will be based at the Post Consumer Brands headquarters in Lakeville, Minnesota . The company confirmed that outgoing CEO Nicolas Catoggio will work closely with Pearson in the coming months to ensure a smooth leadership handover. "I trust Greg will be a valuable leader for our business and our people and am confident his expertise and perspectives will guide Post Consumer Brands well into the future," Catoggio stated. People Post Holdings Appoints Pet Care Veteran Greg Pearson as CEO of Post Consumer Brands News February 5, 2026 New Products Brothers Cider Launches Wild Cloudy Apple Cider Flavour People NAMA Appoints Michael Schwartz as Chair of the Board of Directors People Novus Foods Appoints Admir Basic as CEO People The Hershey Company Appoints Heather Hoytink as President of US Food Business & Finance People Related news

Midera Food Processing, the food processing subsidiary of The Middleby Corporation, has entered into a 1 billion dollar credit agreement comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Midera Food Processing, the food processing subsidiary of The Middleby Corporation, has entered into a 1 billion dollar credit agreement as it nears its transition into an independent, publicly traded company. The deal, which is scheduled to take effect in connection with the company’s planned spin-off, provides the business with the necessary liquidity to execute its growth strategy. The spin-off remains on track to be completed on 6 July 2026. Credit Agreement Structure The five-year credit agreement involves Bank of America, N.A. acting as the administrative agent, alongside a group of financial institutions and lenders. The facility is structured to support both domestic and international operations: $750 million U.S. dollar revolving credit facility. $250 million multi-currency revolving credit facility. The agreement is designed to offer the company sufficient balance sheet flexibility to manage its operations and pursue its long-term objectives as a stand-alone entity. Strategy for Independent Growth Following the separation from The Middleby Corporation, Midera aims to pursue an acquisition-driven growth strategy. The company intends to leverage its portfolio of over 30 brands to expand its footprint in the industrial protein, bakery, and snack sectors. Mark Salman, the incoming Chief Executive Officer of Midera, stated that the credit facility provides the capacity needed to operate as an independent public company. He noted that the organisation is positioned to be an active acquirer in a fragmented market, with a continued focus on innovation and operational excellence within food processing. Tim FitzGerald, Chief Executive Officer of Middleby, indicated that the size and terms of the credit facility reflect Midera’s financial profile and the confidence of the lending institutions in the company’s outlook. Spin-off Status The separation is progressing according to the conditions outlined in the Separation and Distribution Agreement filed with the U.S. Securities and Exchange Commission (SEC). The registration statement on Form 10 was declared effective on 17 June 2026, marking a key regulatory milestone for the upcoming transition. Midera Food Processing, headquartered in Rosemont, Illinois, provides automation solutions and equipment for industrial food production, currently employing approximately 2,800 people globally. Business & Finance Midera Food Processing Prepares for Independence with $1B Credit Deal Eddie Sanders June 29, 2026 Business & Finance Ingredion Completes Sale of Majority Stake in Pakistan Business Rafhan Maize Ingredients Awani Capital Management Partners with Kalustyan to Accelerate Speciality Ingredients Growth Retail Asda Reports Almost £1bn Annual Loss Against Rising Aldi Threat and IT Separation Costs Foodservice DPC Dash Accelerates Domino’s Pizza China Expansion with Record Store Growth Business & Finance Manufacturing Related news

Premier Protein® has announced a strategic expansion into the home baking aisle, partnering with Hometown Food Company to launch a new range of Muffin Mixes and Microwavable Muffin Cups. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Premier Protein® has announced a strategic expansion into the home baking aisle, partnering with Hometown Food Company to launch a new range of Muffin Mixes and Microwavable Muffin Cups . The collaboration marks a significant category extension for the protein specialist, traditionally known for its ready-to-drink shakes and powders. The launch aims to capture the "New Year" resolution market by offering convenient, high-protein functional food options that fit into meal-prep routines. Product Formats and Nutritional Specs The new lineup introduces two distinct formats designed to cater to different consumption occasions: planned meal preparation and immediate on-the-go snacking. Both lines are available in Blueberry and Chocolate Chip flavours. Premier Protein® Muffin Mixes Protein Content: 13 grams per serving. Yield: Each box produces 12 muffins. Use Case: Positioned as a "meal-prep solution," allowing consumers to bake ahead for the week. Premier Protein® Microwavable Muffin Cups Protein Content: 15 grams per serving. Preparation: Ready in 90 seconds via microwave. Use Case: Targeted at the convenience/breakfast-on-the-go demographic seeking portability without sacrificing macronutrient intake. Strategic Partnership and Growth This product development leverages the manufacturing and category expertise of Hometown Food Company. The move follows Premier Protein's recognition as one of the "fastest-growing brands to watch in 2025" by Numerator, signalling a push to diversify the brand's footprint across the grocery store. Dan Anglemyer , Chief Operating Officer of Hometown Food Company, commented on the category entry: "We're thrilled to bring protein-powered convenience to a new category. Our Muffin Mixes and Muffin Cups make it easier than ever for people to enjoy high-protein options that fit seamlessly into their daily routines — whether at home or on the go." Nick Stiritz , General Manager and Vice President of Premier Protein US, emphasised the balance of taste and function: "We pride ourselves on creating crave-worthy products that consumers enjoy incorporating into their health and wellness routines." The new range is scheduled to begin rolling out to retailers nationwide throughout 2026, with initial availability confirmed at Walmart . Bakery Premier Protein Enters Baking Category with High-Protein Muffin Lineup in Partnership with Hometown Food Company News January 7, 2026 Coffee & Tea Costa Coffee Launches High Protein Latte New Products General Mills Launches Honey Nut Cheerios Protein Cereal New Products ONE Brands Launches Reese's Peanut Butter Chocolate Layered Protein Bar New Products Forte Launches High Protein Frozen Bars at Costco Texas Warehouses Snacking Food Health & Nutrition New Products Bakery Related news

You’re reading a free preview of The Newsroom 📰 ✅ Get full access to The Newsroom — your personalised F&B feed with curated insights, company updates, and announcements. + access to the full app collection from FNBX 👉 Join for Free 👋 Log in Subscribe to weekly updates Email* Yes, subscribe me to your newsletter. Submit The Newsroom Water New Products June 15, 2026 Svedka Enters Ready-to-Drink Segment with Still Vodka Water Svedka Vodka has expanded its ready-to-drink portfolio with Svedka Vodka Water, a still, zero-sugar canned cocktail range packaged in a transparent format. New Products June 9, 2026 Tom Brady Partners with Gopuff to Launch Good Nut Organic Coconut Water Range Instant-commerce platform Gopuff has partnered with Tom Brady to launch Good Nut, a premium certified organic coconut water line entering the fast-growing hydration category. New Products May 31, 2026 Saratoga Spring Water Launches Saratoga Collection Flavoured Sparkling Range Primo Brands has expanded its premium water portfolio with the launch of Saratoga Collection, a four-strong range of flavoured sparkling waters designed for retail distribution. New Products May 27, 2026 Supergoop Founder Launches WaterOuai to Address Microplastic Exposure in Hydration Supergoop! founder Holly Thaggard and son Will Thaggard have launched WaterOuai, a premium canned water brand utilising advanced SUPERCAN polymer-coating technology to eliminate microplastic and chemical migration. Business & Finance May 14, 2026 Waterdrop Secures €100 Million Investment to Accelerate European Expansion Vienna-based hydration pioneer waterdrop has closed a funding round exceeding 100 million euros, securing strategic backing from Atlantic Grupa and Aspeya to scale its direct-to-consumer infrastructure. New Products May 12, 2026 Pop & Bottle Enters Hydration Category with Matcha Coconut Water Launch Pop & Bottle has expanded its RTD portfolio into the functional hydration category, launching a Matcha Coconut Water line that combines ceremonial-grade matcha with over 600mg of natural electrolytes to target the "clean energy" wellness market. New Products May 5, 2026 DASH Water Expands Sparkling Range With Pink Lady Apple Flavour DASH Water has expanded its "wonky fruit" infused sparkling water portfolio through a high-profile collaboration with Pink Lady, launching a zero-calorie, zero-sweetener Pink Lady Apple variant to capture the growing demand for clean-label refreshments. Packaging April 16, 2026 Sidel Debuts Lightweight Returnable PET Packaging for Still Water Sidel has launched the industry’s first returnable PET bottle developed specifically for the still water market, offering a 10% weight reduction compared to traditional carbonated alternatives and enduring up to 25 wash cycles. First PREV 1 Page 1 NEXT Last

The International Food & Drink Event (IFE) 2026 is set to return to ExCeL London this March, bringing together thousands of industry leaders, product developers, and marketers. As the UK's premier showcase for food and beverage innovation, this year's event arrives at a critical juncture. Attendance is essential not just to discover new ingredients but to uncover actionable, tech-driven solutions designed to secure profit margins and digitise supply chains. Analysis IFE 2026 Preview: FNBX's Top Picks The International Food & Drink Event (IFE) 2026 is set to return to ExCeL London this March, bringing together thousands of industry leaders, product developers, and marketers. As the UK's premier showcase for food and beverage innovation, this year's event arrives at a critical juncture. Attendance is essential not just to discover new ingredients but to uncover actionable, tech-driven solutions designed to secure profit margins and digitise supply chains. March 24, 2026 Go Subscribe to weekly updates Email* Yes, subscribe me to your newsletter. Submit Related News The International Food & Drink Event (IFE) 2026 is set to return to ExCeL London this March, bringing together thousands of industry leaders, product developers, and marketers. As the UK's premier showcase for food and beverage innovation, this year's event arrives at a critical juncture. F&B professionals are currently navigating a highly dynamic landscape defined by shifting consumer palates, the demand for sustainable sourcing, and the urgent need for operational efficiency. IFE serves as the ultimate proving ground for the solutions and flavours that will dominate retail shelves and restaurant menus in the coming years. So, why is attendance essential for F&B executives this year? Beyond the unparalleled networking opportunities and the chance to physically experience tomorrow's hero products, IFE 2026 represents a major evolution in the show's format. Most notably, the introduction of the brand-new Hospitality Tech360 section bridges the gap between traditional F&B exhibitions and the operational technology required to survive in the modern market. Attendees will not just discover new ingredients; they will uncover actionable, tech-driven solutions designed to secure profit margins, digitise supply chains, and streamline front-of-house management. Drawing upon current market data, our ongoing analysis on the FNBX platform, and a deep dive into the upcoming IFE programming, Insight Lab has identified a distinct pivot in the industry: a move from passive consumption to active, functional nutrition, coupled with rapid technological integration. We have pinpointed three macro-trends that will define the show floor: the rise of highly specialised "Hydration Plus" beverages, the evolution of clean-label "Next-Gen Sugar Reduction," and the groundbreaking compression of development timelines through "Algorithmic NPD." As we have tracked in recent FNBX blog posts concerning The Next Generation of Clean Label and Digitising the Supply Chain , these are the three macro-trends currently dominating the sector and the show floor: Hydration Plus: The standard beverage category is fracturing into highly specialised, performance-led subcategories. Consumers are demanding beverages that offer tangible physiological or psychological benefits, from adaptogenic stress relief to hydrogen-infused cellular support. Next-Gen Sugar Reduction: The war on sugar has evolved. It is no longer enough to simply remove sugar; brands must replace it with clean-label, plant-based alternatives that offer supplementary functional benefits (like electrolytes or MCTs) without compromising mouthfeel. Algorithmic NPD & Smart Hospitality: The traditional timelines for New Product Development (NPD) are being compressed by AI. Simultaneously, front-of-house and operational hospitality are embracing deep tech to drive profitability and personalise the guest journey. Seminar Programme Top Picks The Functional Beverage Evolution Seminar Spotlight: Functional hydration: The next wave in drinks (30 Mar 2026, 10:30 - 11:30 | IFE - New Products Discovery Theatre) Hydration has officially evolved beyond simple refreshment. This seminar—featuring insights from brands like Chill Spritz (adaptogens), Hydrogen Innovation (cellular hydration), Kloudy Matcha , and Now Coco (sparkling coconut)—highlights a critical market shift. The modern consumer views their beverage as a holistic health tool. The transition from sugary sodas to premium, function-first drinks (such as Golden Bar Aqua’s premium mineral water) reflects a broader demand for products that support cognitive function, sustained energy, and physical recovery. The Digitisation of R&D Seminar Spotlight: Artificial intelligence in action: Ingredient discovery and new product development reimagined (30 Mar 2026, 12:30 - 13:15 | IFE Manufacturing - Trends & Innovation Platform) AI is moving from a buzzword to a fundamental R&D capability. Moderated by Mike Adams (Head of Product Innovation and Insights, Campden BRI), this session features pioneers from Nibblr, NFI, MMR Research, Centric Software, and Innov8NXT. The strategic takeaway here is speed-to-market. By utilising AI to model functional performance, generate formulation options, and uncover novel ingredient synergies, F&B manufacturers can turn the NPD process into a rapid experimentation engine. The challenge for executives will be balancing these data-driven insights with human sensory expertise and navigating the complexities of data quality. New Show Section: Hospitality Tech360 A major addition to this year's Food, Drink & Hospitality Week is the introduction of Hospitality Tech360 (HT360) . This global showcase offers a 360° look at the technology transforming the service sector. For F&B executives and multi-site operators, HT360 is critical. It bridges the gap between legacy infrastructures and the future of hospitality by focusing on AI, machine learning, and automation to drive direct profitability, enhance built-in loyalty, and streamline operations from marketing to people management. Product Innovations Not to Miss! The Insight Lab has identified seven must-see exhibitors whose product launches represent significant, scalable innovations within the market. Suitefood Srl (Stand N662): * The Innovation: Coccola® – a patented, clean-label functional sweetener made from coconut milk and water powder. Why it matters: It represents a paradigm shift in sugar reduction. Instead of merely offering a zero-calorie chemical alternative, Coccola provides natural sweetness alongside electrolytes and MCT energy, addressing the demand for "better-for-you" ingredient technologies. MORiSH Snacks (Stand N856): * The Innovation: Nutrient-dense crispy seaweed snacks roasted in premium oils (like Extra Virgin Olive Oil and Avocado Oil), alongside zero-carb pork chicharrones and air-dried beef. Why it matters: MORiSH is capitalising on the "Snacks with Benefits" movement. Their seaweed thins provide a zero-input, highly sustainable superfood rich in B12 and iodine, perfectly targeting the eco-conscious, nutrient-seeking consumer. Pubinno (Hospitality Tech360): * The Innovation: Smart, AI-powered draft beer technology. Why it matters: Pubinno sits at the intersection of F&B and tech, utilising data to standardise quality, reduce keg waste, and maximise the profit margin of every pour—a direct answer to the operational efficiencies championed at HT360. Yogoody (Stand N951): * The Innovation: Convenient, probiotic-rich functional food solutions designed to promote gut health. Why it matters: Gut health remains one of the fastest-growing categories in wellness. Yogoody succeeds by merging advanced nutritional science with everyday convenience, making microbiome support accessible for busy lifestyles. Lost Sheep ICED Coffee (Stand N5066): * The Innovation: Aussie-style speciality coffee delivered via award-winning Ready-to-Drink (RTD) cans and home compostable Nespresso pods. Why it matters: They are successfully democratising speciality coffee. By transitioning a premium cafe experience into accessible, sustainable FMCG formats, they are capturing the lucrative Gen Z and Millennial RTD market. Wood Fired Coffee (Stand N4400): * The Innovation: Coffee roasted over sustainably sourced speciality woods (Ironbark, Yellow Box, Mahogany) rather than gas or electric. Why it matters: This artisanal, low-acidity process offers a powerful brand narrative. It appeals to consumers seeking authentic, craft food experiences while delivering a uniquely smooth, naturally sweet flavour profile that stands out on crowded retail shelves. Hustle Bars (Stand N652): * The Innovation: Next-gen wellness and performance bars (e.g., Salted Caramel, Chocolate Raspberry). Why it matters: Hustle Bars address the blurring lines between sports nutrition and everyday snacking, offering a smart-snacking alternative that delivers on both functional energy and indulgent taste profiles. Overview

The milestone highlights the company’s role in what it terms the "Plant-Based Food Reformation," scaling its operations to meet the growing global appetite for alternative proteins and functional ingredients. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Green Boy Group, a multinational supplier specialising in plant-based, non-GMO, and organic food ingredients, is celebrating its 10th anniversary. Founded on 25 August 2016, the company has evolved from a pioneering startup into a key supply chain partner for manufacturers across North America, Europe, Southeast Asia, Japan, and Australia. The milestone highlights the company’s role in what it terms the "Plant-Based Food Reformation," scaling its operations to meet the growing global appetite for alternative proteins and functional ingredients. Operational Scale and Global Footprint Over the past decade, Green Boy has built a significant logistical infrastructure to support the transition of global food portfolios. The company now operates five global offices located in Amsterdam, Los Angeles, Chicago, Hong Kong, and Sydney. This network is supported by a robust supply chain comprising: 25+ Warehouses: Strategically positioned to facilitate distribution. Supplier Network: Over 60 ingredient suppliers spanning more than 35 countries . Green Boy’s growth has been underpinned by a full-service business model that manages the entire lifecycle of the ingredient, from sourcing at origin and product processing to global logistics and formulation support. Market Context: The Shift to Plant-Based Portfolios The anniversary comes as global food manufacturers increasingly adjust their product lines to include plant-based alternatives. Green Boy reports year-over-year increases in demand across its core portfolio, including starches, syrups, proteins, fibres, and oils. Frederik Otten , Co-Founder of Green Boy, reflected on the company's early market entry: "Ten years ago, we were one of the first that were solely plant-based and exclusively non-GMO and organic. Now, 10 years later, we are recognised as one of the market leaders in the plant-based space across the US, Europe, Southeast Asia, and Australia." Peter van Dijken , Co-Founder of Green Boy, emphasised the company's role in facilitating hybrid and fully plant-based innovation: "As a member of the larger supply chain of the whole food industry, Green Boy offering plant-based ingredients to food manufacturers so they can build food products that are either hybrid or completely plant-based is how we are leading the Plant-Based Food Reformation day after day. We are providing consumers everywhere with a viable alternative offer that helps both people and planet." As it enters its second decade, the group remains focused on accelerating the global transition towards a more equitable and sustainable food system. Business & Finance Green Boy Group Marks Decade of Growth as Global Plant-Based Ingredient Demand Surges News January 14, 2026 People Ingredients Business & Finance Marketing Plant-based Related news