Athletic Brewing’s collaboration with the PLL leverages athlete co-creation to deepen category leadership and target high-affinity sports comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Never Miss an Update! Receive personalised weekly email newsletters with industry news curated just for you. Email* Submit or create an account to access more > Athletic Brewing Company, the leading dedicated non-alcoholic (NA) brewer in the United States, has announced the launch of "Crease Crusher," a limited-edition collaboration brew developed in partnership with the Premier Lacrosse League (PLL). The release marks the sixth year of the brand’s tenure as the official NA beer of the league, representing a deepening of one of the most successful "active lifestyle" beverage partnerships in North America. The product is engineered to serve as a primary refreshment for both athletes and spectators, capitalising on the high-intensity "post-game" consumption occasion. A defining feature of the Crease Crusher launch is the direct involvement of professional athletes in the R&D process. PLL player ambassadors Rob Pannell, Brett Makar, and Asher Nolting worked alongside Athletic’s brewing team to define the sensory requirements of the beer. By utilising a "built by players" narrative, Athletic Brewing is de-risking its entry into a specialised sporting sub-culture. Bill Shufelt, Co-Founder and CEO of Athletic Brewing, stated that the brew is "built for the intensity that defines the lacrosse community." This strategy allows the brand to move beyond generic wellness claims and establish deep-rooted cultural resonance within the league's growing fan base. Technical Formulation and Flavour Architecture Crease Crusher is styled as a Hoppy Pale, a category that has proven highly resilient within the NA craft segment. The formulation is designed to deliver the aromatic complexity of a traditional Pale Ale while adhering to strict "performance nutrition" standards. Technical Specifications Caloric Density: At only 55 calories per unit, the SKU provides a significantly lighter alternative to standard craft beers, making it suitable for recovery-focused consumers. Aromatic Profile: The beer features a sophisticated hop-forward profile with notes of tropical fruit, blueberry, and bright citrus, finished with a soft floral rose characteristic. Brewing Integrity: Athletic utilises its proprietary, re-engineered brewing method that avoids the high-heat evaporation processes common in legacy NA production, preserving the volatile oils and delicate esters of the hops. Event Led Distribution and Availability To maximise market penetration, Athletic Brewing is utilising the PLL’s tour-based season as a massive sampling platform. Crease Crusher will be available for on-site sampling at games through the All-Star Weekend, allowing the brand to capture immediate consumer feedback and drive high-velocity trial. This experiential model is supplemented by a direct-to-consumer (DTC) rollout on the brand's digital platform. Mike Rabil, Co-Founder and CEO of the PLL, noted that the partnership has grown alongside the league's fanbase, positioning Athletic as a trailblazer that has redefined the non-alcoholic category for sports enthusiasts. Athletic Brewing and Premier Lacrosse League Launch Crease Crusher May 8, 2026 New Products AdvoCare Launches Limited Edition Rehydrate Black Cherry Flavour New Products Cizzle Brands Launches Limited Edition CWENCH Flavour After Top Draft Selection New Products Bodyarmor Enters Carbonated Segment with First Sparkling Sports Drink New Products CCEP Launches Limited Edition Powerade FIFA Playstyles in the UK Beverage New Products Alcohol Related news

Mondelēz International brand CHIPS AHOY! has launched a limited-edition Mystery Cookie, combining social commerce on TikTok Shop. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Confectionery Mondelēz International The Newsroom Never Miss an Update! Receive personalised weekly email newsletters with industry news curated just for you. Email* Submit or create an account to access more > Confectionery and biscuit major Mondelēz International has announced the rollout of a limited-edition product offering from its CHIPS AHOY! brand, the CHIPS AHOY! Mystery Cookie. The launch introduces a secret flavour profile packaged in overhauled packaging featuring caution tape aesthetics and unidentifiable cookie graphics. Supported by a direct-to-consumer drop model, interactive digital mechanics, and a nationwide retail launch, the product is engineered to engage Gen Z consumers by combining physical snacking with digital culture. Gen Z Marketing and Interactive Campaign Architecture The limited-edition campaign transforms standard biscuit purchasing into an interactive experience. By positioning the secret product formulation as a digital side quest, the brand aims to drive customer engagement across both online and physical retail channels. Mili Laddha, Senior Director Marketing at Mondelēz International, stated that the brand structured the launch around gaming and social interaction to match consumer habits, converting a standard snack format into an interactive digital experience. To support the narrative, the brand's mascot, Chip, is being deployed across marketing channels as part of a campaign centred on solving a fictional digital glitch to reveal the true flavour. Social Commerce and Distribution The product deployment relies on a dual-stage rollout strategy across social commerce and traditional retail stockists: 🛒 TikTok Shop Debut: Commercial availability commenced on 30 July 2026 via the SnackWorks storefront on TikTok Shop, marking the brand's initial entry into social commerce drops. 🏪 Nationwide Physical Retail: Physical stockists across the United States will begin receiving shipments for store-level retail availability starting 10 August 2026. By leveraging TikTok Shop ahead of physical store replenishment, the manufacturer is using social commerce channels to generate early digital engagement and track geographical consumer interest. Flavour Reveal To accelerate customer participation and store-level velocity, Mondelēz International is supporting the launch with an integrated sweepstakes mechanism: Packaging QR Code Integration: Consumer packaging features a scanned QR code directing buyers to a dedicated online portal to submit official flavour predictions. Consumer Incentive Structure: Participant entries are entered into a promotional draw featuring a US$25,000 grand prize alongside secondary prize allocations. Halloween Reveal Window: The secret flavour identity will remain unconfirmed through Q3 trading, with the official reveal scheduled to take place on Halloween, 31 October 2026. The coordinated activation highlights how global CPG brand owners deploy social-first selling platforms, interactive packaging, and extended campaign timelines to build brand awareness and drive repeat trial across mass and digital channels. Mondelez Launches CHIPS AHOY Mystery Cookie Flavour August 2, 2026 Business & Finance Watkins Completes Acquisition of Sauer Brands Spice Business Flavours & Colours OSF Flavours Launches Solution for Functional Soda Off-Notes Ingredients NUS Researchers Develop Colour-Sensing Yeast for Advanced Biomanufacturing Coffee & Tea Starbucks Announces Autumn 2026 Menu with PSL Return and New Beverage Formulations New Products Bakery Snacking Food Related news

FPT and Charoen Pokphand Foods have launched six strategic AI initiatives to digitalise C.P. Vietnam’s integrated Feed. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Never Miss an Update! Receive personalised weekly email newsletters with industry news curated just for you. Email* Submit or create an account to access more > Global IT service provider FPT Corporation and Charoen Pokphand Foods Public Company Limited (CPF) have commenced six strategic artificial intelligence transformation programmes. The initiatives are designed to accelerate the adoption of AI across C.P. Vietnam's integrated "Feed - Farm - Food" value chain. The partnership builds upon a strategic cooperation agreement finalised between FPT and CPF at the Thailand–Vietnam Business Forum 2026. Witnessed by Thailand's Prime Minister Anutin Charnvirakul at a ceremony in Hanoi, the collaborative venture represents a significant technology partnership between the two nations, focused on driving innovation-led efficiency in the regional agricultural sector. The phased rollout will introduce practical AI applications across several operational departments to enhance productivity, standardise raw material processing, and support sustainable resource management. The Agri-Food AI Initiatives To systematically modernise its integrated business model, C.P. Vietnam and FPT will collaborate on the development and deployment of six core functional initiatives: 🎓 AI Employee Training – Implementing structured educational and upskilling programmes to train C.P. Vietnam employees on utilising advanced artificial intelligence tools. 💬 Livestock Disease Consultation – Developing automated consultation systems designed to provide real-time agricultural advice and diagnostic assistance to local livestock farmers. 📹 Intelligent Camera Monitoring – Deploying computer-vision solutions to monitor farm conditions, enhance animal welfare tracking, and ensure operational safety. 🔍 Raw Material Quality Inspection – Utilising image-recognition algorithms to automate and standardise quality control checks for agricultural feed ingredients. 🧪 Digital Feed Mixing Management – Implementing digital tools to manage feed prescriptions, optimising nutrient blends and reducing production waste. 📊 Sales Network Management – Developing data-driven sales management solutions to support and coordinate regional dealer distribution networks. Structured AI Framework and Technology Foundations To support the transition from early pilot projects to scaled, enterprise-wide execution, FPT is applying its proprietary five-level AI transformation framework, FPT CASAN: Curious – Initial exploration of AI potential. Augmented – Introducing AI tools to assist manual workflows. Standard – Setting unified corporate guidelines for AI usage. Automatic – Implementing automated background AI processes. Native – Fully integrating artificial intelligence as a core operational capability. The software infrastructure will be built on FleziPT, FPT’s end-to-end AI development platform. To manage the high-capacity computing requirements of the agricultural model, FPT will leverage its dedicated AI Factories in Japan and Vietnam, alongside its global network of over 30,000 specialised AI-augmented engineers. According to Levi Nguyen, Chief Executive Officer of FPT Thailand and FPT Taiwan, agriculture must evolve through digital integration to maintain profitability and resilience. He noted that embedding predictive and autonomous capabilities directly into processing and farming workflows allows operators to make faster, data-driven decisions while safeguarding environmental resources. Bilateral Economic Ties and Regional Growth Thailand remains a critical regional hub for FPT's expansion within the Asia-Pacific region, with its established trade network servicing major corporate partners across banking, insurance, retail, and manufacturing. Through its position as a co-founder of the Vietnam–Thailand Chamber of Commerce, the technology firm continues to support bilateral digital innovation. CPF, which has maintained an active production footprint in Vietnam for 33 years, intends to use the digital infrastructure to strengthen food traceability and supply chain security across Southeast Asia. Montri Suwanposri, Vice Chairman of the Board of Directors at C.P. Vietnam, stated that integrating AI into the "Feed - Farm - Food" model allows the agribusiness to elevate food safety standards while improving the efficiency of local farming networks. The dual-phase implementation roadmap is scheduled to begin immediately, focusing on securing raw data and cloud infrastructure before scaling the tested AI software across national processing and distribution networks. New AI Partnership Between FPT and CP Vietnam to Digitalise Agricultural Value Chain June 9, 2026 Alcohol Fintech Acquires Ground Signal to Expand Alcohol Analytics Technology McDonald's Reportedly to Use AI Algorithms to Guide Menu Pricing Technology Presto Raises $10m to Expand Drive-Thru Voice AI Platform Foodservice Tso Chinese Partners with Autolane and Nash for Autonomous Food Delivery in Austin Technology Agriculture Business & Finance New Solutions Related news

Born from the physical demands of the fire service and a desire to perform without the jitters, Vitclear is challenging the caffeine-dominated functional market. We sat down with the founder to discuss the R&D headaches of masking 20+ ingredients, and why the future of performance is about recovery, not just stimulation. Interview From Firefighting to Functional Beverage: The Vitclear Story Born from the physical demands of the fire service and a desire to perform without the jitters, Vitclear is challenging the caffeine-dominated functional market. We sat down with the founder to discuss the R&D headaches of masking 20+ ingredients, and why the future of performance is about recovery, not just stimulation. February 17, 2026 Go Related News Never Miss an Update! Receive personalised weekly email newsletters with industry news curated just for you. Email* Submit or create an account to access more > Vitclear Founder, Ralph Burrows In a market saturated with high-stimulant energy drinks promising instant gratification, Vitclear is taking a measured approach to performance. Founded by Ralph, a former firefighter who recognised the critical gap between simple hydration and true nutritional replenishment during gruelling shifts, the Oxfordshire-based brand has developed a range of functional sodas designed for Brain, Gut, and Active health—all without a single milligram of caffeine. FNBX sat down with the founder to discuss the technical challenges of creating a "clean label" soda that masks complex active ingredients, the task of educating the mass market on "nootropics," and why the brand is prioritising sleep and recovery over the traditional energy spike. You were a firefighter before you were a beverage founder. How did that high-pressure environment spark the idea for Vitclear? I created Vitclear whilst serving as a firefighter in Oxfordshire. I realised that you're not exactly replacing all the vitamins and minerals you lose when you sweat if you just drink water. I also wanted to make supplementation easier for people on-the-go, without being a drink packed with caffeine, as shift workers and athletes need to prioritise sleep. This resulted in many meetings with scientists, superfood experts and formulators, to create 3 drinks. Our Brain Health soda for productivity, our Gut Health soda to stay balanced, and our Active Health soda for recovery. "Nootropic" is one of those buzzwords that everyone in the industry uses, but it can still sound a bit alien to the average shopper. How do you explain what it actually means without turning into a science lecturer? Our customers would typically know of (and already be consuming) the active ingredients in our drinks - we've just made it easier, tastier, and more affordable. For those who don't know already, I'd normally say 'Put simply, a Nootropic is any ingredient that may help brain performance', but you're right in saying that there is a lot more science to it than that. The UK is very strict with what you can and can't say in terms of benefits, but coffee is actually a nootropic, of which most people consume it every day, and that helps people to understand that nootropics aren't this taboo 'smart drug' or anything like that. They can be simple functional ingredients like coffee beans or green tea. The term nootropic is more commonly known in the US, but we're seeing it appear more and more in the UK, and hopefully, we'll be the first brand that comes to mind. You’ve packed over 20 functional ingredients into a single can, which usually spells disaster for taste. How did you manage to mask all those complex notes without just loading them up with sugar? We spent a long time on our natural flavours. I really wanted to make sure that people would enjoy drinking our sodas just for the flavour alone, and then be surprised to find out that 1 drink can replace all their supplements too. This meant spending a lot of time with a flavourist, working with real fruit juices (as opposed to artificial flavourings), providing a much more refreshing experience. We then naturally sweetened the drinks after research into the consumer habits of the sober-curious younger generation, who are looking for low-sugar soda alternatives, without compromising on quality. At Vitclear, we have a very difficult job trying to make complex products look really simple. We have over 20 beneficial ingredients in each can, with no artificial preservatives, additives, colours, flavours, or sweeteners, so everything from the can's design to the website design needs to look really clean and functional, without overloading the consumer with information. In terms of masking the more potent ingredients, it just takes a lot of patience on the R&D side. Our first Active Health flavour (Guava and Passionfruit) took months going back and forth to refine the taste, whereas our Tropical Peach Brain Health flavour that's on the shelves today is the first sample I tried! Looking ahead, are you planning to chase the next big "superfood" trend, or is the focus now on refining the range you have? The plan is to expand our flavour range to cater to those who don't want the sweetness of our existing offerings. Our drinks were originally designed with a younger palate in mind, but the majority of our customers are older, and we're going to respond to that demand. I don't think that there will be a revolutionary new ingredient discovery associated with Brain, Gut, or Active Health in the next few years, and we would want certainty of its efficacy with studies which take a long time to come to fruition anyway. We already have one of the highest-dosed functional drinks on the market, and it's backed by real results, so we don't really need to add any new ingredients or react to trends. Vitclear’s full range of functional sodas—including the Brain, Gut, and Active Health formulations—is available for purchase directly online. Visit their website to explore the science behind the ingredients or to set up a subscription for your daily dose of clean energy.

Cargill has commenced operations at its new canola processing facility in Regina, Saskatchewan, adding 1 million metric tonnes of annual capacity to the Western Canadian supply chain. The site is strategically positioned to convert raw canola into high-value oil for food and renewable fuels, alongside high-protein meal for animal feed, significantly reducing reliance on raw seed exports. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Ingredients Cargill The Newsroom Never Miss an Update! Receive personalised weekly email newsletters with industry news curated just for you. Email* Submit or create an account to access more > Cargill Canada has announced that its major canola processing facility in Regina, Saskatchewan, is now fully operational. With an annual processing capacity of 1 million metric tonnes, the facility represents a significant infrastructure investment designed to connect Western Canadian farmers with the accelerating global demand for both food-grade oils and lower-carbon energy solutions. The facility serves growers across Saskatchewan and Western Manitoba, providing a critical domestic outlet for one of Canada’s most valuable crops. By shifting the focus from raw seed export to domestic processing, Cargill is enabling more value to be captured within the Canadian economy while improving supply chain efficiency for global customers. Alignment with the Renewable Fuel Sector A primary driver for the Regina investment is the rapid evolution of the energy sector. Canola is increasingly recognised as a premier renewable feedstock for biofuels and sustainable aviation fuel (SAF). Jeff Vassart, President of Cargill Canada, noted that the facility strengthens the ability to connect farmers to this "rapidly evolving" market. By expanding local processing, Cargill is helping ensure Canada remains competitive as a global supplier of low-carbon intensity (CI) feedstocks. The site’s location provides a stable, high-volume supply of oil required for the burgeoning renewable diesel and SAF industries across North America and Europe. Operational Excellence and the PowerCanola Program The Regina facility is engineered for high-velocity logistics, addressing traditional "bottleneck" pain points in the grain delivery process. A key component of the site’s value proposition is the integration of the Cargill PowerCanola program, which is designed to optimise the delivery experience for growers. Key operational features include: Dual Receiving Lanes : Minimising wait times for farmers during peak harvest windows. Streamlined Logistics : Utilising appointment scheduling and digital tools to ensure faster and more predictable deliveries. Global Transportation Hub (GTH) Access : The facility is situated at Saskatchewan’s GTH, providing superior rail connectivity to both domestic and international export markets. Regional Economic Impact and Workforce The facility contributes significantly to the economic activity of the Regina region. It supports more than 100 jobs through a combination of full-time employees and specialised contractors. The operational footprint extends beyond the facility walls, driving demand for services in the transportation, logistics, and maintenance sectors within the surrounding communities. Cargill’s established presence in Western Canada, including existing facilities in Camrose, Alberta, and Clavet, Saskatchewan, provides the company with a robust, interconnected processing network. This allows for optimised asset utilisation and a more resilient response to regional crop variations or logistical disruptions. Diversifying the Value Chain The Canadian canola industry has historically been vulnerable to the fluctuations of raw seed export markets. The Regina facility is part of a broader industry shift toward "domesticating" the value chain. For B2B stakeholders, the facility provides a reliable source of two distinct high-value products: Specialised Oils : High-quality oil for the food manufacturing and foodservice sectors. High-Protein Meal : A consistent, nutrient-dense ingredient for the global animal nutrition and aquaculture markets. As global carbon mandates tighten, the demand for canola-based oils is projected to continue its upward trajectory. Cargill’s investment in Regina ensures that the company is positioned to manage the "crush" at a scale that achieves significant unit-cost efficiencies. Industry analysts expect that the success of the Regina site will serve as a blueprint for future value-added agricultural investments in the Prairies. By integrating high-tech logistics with a dual-market (food and fuel) strategy, Cargill is reinforcing its role as a primary architect of the modern, resilient Canadian agricultural supply chain. Cargill Scales Western Canadian Footprint with Regina Canola Facility Launch April 22, 2026 Water Primo Brands Opens Greenfield Mountain Valley Water Facility Facilities Müller Plans German Site Closures across Sauces and Sliced Cheese Soft drinks Firefighters Extinguish Blaze at Coca-Cola Auckland Bottling Plant Facilities Arca Continental Completes $42m San Antonio Bottling Plant Expansion Logistics & Supply Chain Manufacturing Sustainability Business & Finance Facilities Related news

Gaviña Coffee Company has expanded its premium Don Francisco's Coffee portfolio with the launch of Daybreak Blend and Moonlight Roast. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Never Miss an Update! Receive personalised weekly email newsletters with industry news curated just for you. Email* Submit or create an account to access more > Gaviña Coffee Company has expanded its flagship premium brand, Don Francisco’s Coffee, with the introduction of two new roasts and a comprehensive brand-wide packaging redesign. The product launch introduces Daybreak Blend and Moonlight Roast, designed to accommodate changing consumer daily routines and tastes. Alongside the new flavour profiles, the company is rolling out its first major packaging evolution in several years to modernise its retail presence and improve in-store shelf navigation. The new blends and updated packaging are currently entering retail distribution, with availability expanding across US grocery channels through spring 2026. Flavour Profiles The two new additions to the Don Francisco’s Coffee line-up represent distinct roast levels and flavour profiles, utilising 100% Arabica beans sourced from key global coffee-growing regions: 🌅 Daybreak Blend : A medium-dark roast crafted from Arabica beans sourced from Central and South America and East Africa, featuring a vibrant aroma and bright, fruit-forward notes. 🌙 Moonlight Roast : Positioned as the deepest and boldest roast in the brand’s Family Reserve line, this extra-dark roast is made with Arabica beans from Central and South America, delivering an intense, smoky aroma and a full-bodied profile. Both blends are being made available across multiple retail formats, including ground coffee bags, whole bean formats, and single-serve pods compatible with Keurig brewing systems. Packaging Redesign To support the launch and refresh the entire product line, Don Francisco’s Coffee has introduced an updated packaging design across its entire portfolio. The updated design incorporates a bold diagonal layout and a refined tile pattern, which serves to reference the brand's roasting heritage while establishing a more contemporary aesthetic on supermarket shelves. From a retail perspective, the redesign introduces a streamlined colour-coding system. This functional update is designed to help shoppers easily identify and navigate different roast levels and taste profiles, reducing purchase friction at the point of sale. Regional Distribution According to Lisette Gaviña Lopez, fourth-generation coffee roaster at Gaviña Coffee Company, the new blends and visual identity reflect how modern consumers interact with coffee throughout the day, while maintaining the roasting quality the family-owned business has established over nearly 60 years of operations in Los Angeles. The new products are available directly through the brand's e-commerce platform and Amazon, alongside nationwide distribution through select physical grocery partners. Gaviña Coffee Company remains one of the leading green-coffee roasters and retail brands in California, supporting retail partners with a diverse portfolio of roast styles and brewing formats. Don Francisco's Coffee Launches New Day & Night Blends June 1, 2026 Coffee & Tea Lavazza Expands Hong Kong Footprint and Introduces Buffalo Milk Latte Coffee & Tea Happy and Marvel Studios Launch Avengers Doomsday RTD Coffee Line New Products Dunkin' Launches Avengers Doomsday Menu and Collectables Coffee & Tea Purity Coffee Launches Dedicated Whole Bean Espresso Blend Coffee & Tea Beverage New Products Related news

Discover Red Bull company profile on FNBX with verified distributors, partnership requests and latest industry activity. All Companies Close Energy Drinks Red Bull Employees founded Headquarters Fuschl am See, Austria Red Bull is the Austria-based manufacturer of the energy drink of the same name, launched by Dietrich Mateschitz in 1982. On a business trip to Thailand, Mateschitz discovered the energy drink Krating Daeng (meaning ‘red bull’) and found that it helped cure his jet lag. He partnered with Chaleo Yoovidhya, the founder of Krating Daeng, to each invest $500,000 into a new energy drink venture by the name ‘Red Bull’ that subsequently became an international brand. Yoovidhya and Mateschitz both took a 49% stake, with the remaining 2% stake going to Yoovidhya’s two sons. Today, the company is just as well known for its sponsorships and sporting involvement as it is for the energy drink: Red Bull founded the football teams RB Salzburg, RB Leipzig and New York Red Bulls; the ice hockey teams Red Bull Salzburg and Red Bull München; the Formula 1 racing teams Red Bull Racing and Toro Rosso; and sponsors or lends its name to countless other sporting events. Mateschitz and Yoovidhya have estimated personal fortunes of $4 billion apiece. About Red Bull --- Collaboration & Partnerships Red Bull is not currently looking for partnerships. Pitch a Partnership F&B Ecosystem Claim Profile Red Bull has no members on FNBX yet. Be discovered by B2B buyers Showcase your product catalog Signal partnership intent Claim Your Spot Are you a supplier, competitor, or distributor in the F&B space? Create your company profile to connect with giants like this. Create Free Page Takes 2 minutes. No credit card required. Authorised Distributors Americas Asia Europe Oceania There are no distributors currently. Submit New Distributors Company Name Contact Email Description Distribution Location Asia-Pacific Americas MENCA Europe Submit Are you a verified distributor? Claim your territory Recent Activity Energy Drinks Red Bull Launches The Glacier Edition Frosted Raspberry Flavour in UK October 12, 2026 Energy Drinks Red Bull Launches 24 Can 2026 Advent Calendar September 28, 2026 Energy Drinks Red Bull Launches Pistachio and Berries Winter Edition in UK September 16, 2026 Energy Drinks Red Bull Adds Fuji Apple & Ginger Edition to Permanent Lineup across US Retail September 1, 2026 Listings Add Listing

With a rollout extending to all 2,800+ stores nationwide, the coffee chain is aiming to make the Japanese green tea beverage a staple "everyday choice" rather than a niche speciality item. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Coffee & Tea Costa Coffee The Newsroom Never Miss an Update! Receive personalised weekly email newsletters with industry news curated just for you. Email* Submit or create an account to access more > Costa Coffee has announced its January 2026 campaign, launching this Thursday (8th January) with a strategic focus on mainstreaming the matcha category across the UK. With a rollout extending to all 2,800+ stores nationwide , the coffee chain is aiming to make the Japanese green tea beverage a staple "everyday choice" rather than a niche speciality item. The move comes as the "Nation’s Favourite Coffee Shop" seeks to capture the growing wellness-focused demographic in the New Year period. Alongside the beverage innovation, Costa is reinforcing its value proposition with updated bundle deals to drive transaction volume during a traditionally quieter trading month. Category Expansion: Democratizing Matcha While matcha has been a staple in independent cafes and competitor chains for years, Costa’s nationwide rollout represents a significant scaling of the category in the UK. The range includes a Hot Matcha Latte , Iced Matcha Latte , and a Strawberry Coconut Iced Matcha Latte , all fully customizable with syrups and milk alternatives. By placing matcha in every store from "Ayrshire to Abergavenny," Costa is effectively testing the mass-market viability of the ingredient outside of major metropolitan hubs. Nishant Bhatia , Global Food and Beverage Innovation Director, commented: "Costa Coffee’s matcha is designed to be a feel-good ritual, whether you’re discovering matcha for the first time or already love its smooth flavour." Coffee Innovation and Retail CPG In addition to tea innovation, the chain is expanding its coffee menu with the new Spanish Caramelo Latte and the returning Spanish Latte , leveraging the popularity of sweeter, indulgent coffee profiles. On the retail CPG front, Costa is expanding its "at-home" footprint with Instant Barista Creations Iced Latte sachets . Launching in Tesco on January 19, 2026 , and Iceland in February , the range includes Classic and Hazelnut Crème variants, targeting consumers looking to replicate the coffee shop experience at a lower price point. Costa Express machines will also feature exclusive limited-time offerings (LTOs), specifically a Pistachio Latte and Iced Pistachio Latte , driving differentiation for the automated channel. Food Menu: Plant-Based and Healthy Snacking The January food menu leans heavily into functional and plant-based options to align with "Veganuary" and healthy eating trends: Plant-Based: New Onion Bhaji Wrap and Tomato & Basil Soup (positioned as 1 of your 5 a day). Healthy Snacking: Introduction of Fruit & Nut Mix (high fibre) and Dried Mango . Indulgence: Banana & Chocolate Muffin and Orange & Raspberry Victoria Sponge. To maintain footfall amidst cost-of-living pressures, Costa is doubling down on daypart bundle deals: Breakfast: Coffee + Croissant/Toast from £4.99 ; Bap upgrade from £6.49 . Lunch: Coffee + Toastie from £6.49 (with an upsell option for crisps at £1). Afternoon: Coffee + Cake from £5.49 (2pm–5pm). Costa Coffee Targets Matcha Trend With New January Menu January 20, 2026 Coffee & Tea Starbucks Debuts Pink Protein Drink and Pecan Sticky Bun Latte Coffee & Tea Caffè Nero Launches Protein Matcha and Latte with Myprotein Coffee & Tea Coca-Cola Reviews Sale of Costa Coffee New Products Starbucks Unveils 2026 Holiday Menu with Tiramisu Velvet Lineup Flavours & Colours Foodservice Coffee & Tea New Products Related news

Hornitos Tequila and Jarritos have launched the limited-edition Margaritos Flavour Pack, a co-packaged product combining Hornitos Reposado. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Never Miss an Update! Receive personalised weekly email newsletters with industry news curated just for you. Email* Submit or create an account to access more > Suntory Global Spirits brand Hornitos Tequila has announced a co-branded partnership with Mexican soft drink producer Jarritos to launch a limited-edition packaging solution, the Margaritos Flavour Pack. The seasonal release leverages the brand equity of both established Mexican manufacturers to offer a simplified cocktail preparation kit aimed at the summer retail market. The collaboration represents an industry focus on cross-category merchandising, bringing together a premium spirit and a non-alcoholic mixer within a single purchase format. Cross Brand Collaboration The joint venture unites two brands with parallel histories, both having been founded in Mexico in 1950. The co-packaging concept utilises the long-standing consumer habit of pairing tequila with fruit-flavoured sodas in casual dining and social environments. According to Rashmi Raine, Vice President of Tequila at Suntory Global Spirits, the partnership with Jarritos aims to lower the barrier to entry for home cocktail preparation. By presenting a packaged solution that requires minimal ingredients, the brands seek to capture consumer transaction volume during peak outdoor hosting occasions. Product Specifications At the core of the Margaritos Flavour Pack is the combination of Hornitos Reposado, distilled using agave, yeast, and water, with three of Jarritos’ most popular carbonated soft drink lines. The co-pack is designed to facilitate a simple three-step serve over ice. The variety pack features the following flavour pairings: 🍋 Lime : A crisp, citrus-forward pairing designed to mimic the classic margarita profile. 🍊 Mandarin : A sweet and vibrant orange citrus profile. 🍍 Pineapple : A tropical, sweet profile that complements the earthy notes of the reposado tequila. Retail Distribution The launch is timed to align with National Tequila Month in July, capitalising on heightened seasonal marketing around the spirits category. In recent years, the tequila sector has seen sustained growth in the North American market, with premium and reposado segments driving significant volume. By partnering with a recognisable, nostalgic brand like Jarritos, Hornitos aims to drive incremental sales in both the off-premise retail channel and on-demand delivery spaces. The limited-edition Hornitos x Jarritos Margaritos Variety Pack is currently rolling out across the United States with a suggested retail price of $24.99. On-demand digital distribution and local retail availability are being supported through a promotional partnership with the delivery platform DoorDash. Hornitos Tequila and Jarritos Partner to Launch Margaritos Variety Pack July 7, 2026 People Lofted Spirits Names Nick Smith Master Distiller New Products On The Rocks Debuts Limited-Edition Chocolate Martini Alcohol Disaronno Unveils Contemporary Bottle Redesign New Products Diageo Launches Johnnie Walker Blue Label Indian Festive Blend Alcohol Beverage New Products Related news

AG1, the global health company known for its foundational nutrition drink, has officially named acclaimed actor and entrepreneur Hugh Jackman as its Global Ambassador. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Never Miss an Update! Receive personalised weekly email newsletters with industry news curated just for you. Email* Submit or create an account to access more > AG1 , the global health company known for its foundational nutrition drink, has officially named acclaimed actor and entrepreneur Hugh Jackman as its Global Ambassador. The announcement marks a significant evolution in the company’s relationship with Jackman, who has served as a strategic investor in the business since 2021. To activate the partnership, AG1 is launching a new global marketing campaign titled Good Morning, Hugh . The initiative leverages Jackman’s long-standing personal usage of the product—spanning over five years—to reinforce the brand’s positioning around consistency, routine, and high-performance health habits. From Equity Holder to Brand Face The move to formalize Jackman’s role represents a growing strategy within the wellness sector: leveraging equity-holding celebrities to drive authentic brand narratives. Unlike traditional endorsement deals, this partnership is rooted in a documented history of product usage and financial investment. Campaign Components and Strategy: "Good Morning, Hugh": A 30-second hero spot featuring Jackman’s morning routine. Content Series: Docu-style interviews focusing on Jackman’s approach to nutrition, gut health, and immunity. Social Activation: A short-form series designed for digital platforms to drive engagement around healthy habits. Kat Cole, CEO of AG1 , highlighted the strategic value of this authentic connection: "This partnership grew naturally out of a real relationship. While there's only one Hugh Jackman, what he values reflects what we hear from millions of AG1 drinkers around the world: when you invest in your nutrition consistently, it changes how you feel and what you're capable of." Corporate Social Responsibility (CSR) Integration The partnership extends beyond marketing into AG1’s corporate social responsibility framework. Jackman will join the company in supporting No Kid Hungry , a non-profit organization dedicated to ending childhood hunger in the US. AG1 has been a partner of the charity since 2019, reportedly helping to provide over 17 million meals . By attaching a high-profile ambassador to this initiative, AG1 aims to amplify its ESG (Environmental, Social, and Governance) impact while addressing food insecurity—a critical issue that aligns with the brand's nutritional focus. AG1 (formerly Athletic Greens) competes in the crowded "comprehensive nutrition" market. By utilizing a long-term user and investor like Jackman, the company seeks to cut through consumer skepticism regarding celebrity endorsements. Jackman noted that the product has been a "consistent part of his routine" to support energy and gut health amidst a demanding schedule, providing a testimonial centered on convenience and efficacy. AG1 Elevates Strategic Investor Hugh Jackman to Global Ambassador Role January 29, 2026 Health & Nutrition Abbott Launches First Whole Milk Ready to Feed Infant Formula in US New Products Celtic Sea Salt Launches Hydrate Electrolyte Mix Health & Nutrition M&S Overhauls Beans and Pulses Range to Launch Summer Health Campaign Health & Nutrition Coalition for Metabolic Health Launches Series of Congressional Briefings on Nutrition Marketing Beverage People Business & Finance Health & Nutrition Related news

Asda introduces Asquith 1965, an exclusive seven-strong beer and cider portfolio developed with Siren Craft Brew, Westons, and The Garden Brewery. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Retail ASDA The Newsroom Never Miss an Update! Receive personalised weekly email newsletters with industry news curated just for you. Email* Submit or create an account to access more > UK supermarket retailer Asda has introduced Asquith 1965, an exclusive seven-strong beer and cider brand developed in collaboration with independent and regional brewing partners. Rolling out across Asda supermarket stores nationwide and online, the collection covers core craft and traditional beverage styles, including world lager, heritage cider, Irish dry stout, Yorkshire bitter, and hazy IPAs. The range enters the retail beer fixture with pricing structured from £1.00 per can in multipack formats and £2.50 for individual 440ml craft cans. The product introduction links independent brewing expertise with supermarket scale, creating an exclusive tier that offers flavour-forward styles at entry-level prices. "With more beer drinkers looking beyond traditional lagers and exploring craft, heritage and flavour-led styles, Asquith gives our customers the chance to discover something new without the premium price tag," said Ryan Truswell, Beer and RTD Buying Manager at Asda. "Rather than simply competing on price, we've developed Asquith to offer more beer for your money, while still delivering real quality and character." Seven-Strong Portfolio and Brewing Partners The Asquith 1965 range was co-developed with established regional, national, and international producers, spanning single-hop craft beers, nitrogenated stouts, and heritage fruit ferments: 🍺 Asquith 1965 Lager (5.0% ABV) : Brewed in partnership with Spanish brewer Damm at Bedford's Eagle Brewery, delivering a traditional continental world lager profile. 🍏 Heritage Orchard Cider (6.8% ABV) : Produced by Herefordshire cider maker Westons and fifth-generation producer Guy Lawrence, pressed from 100% fresh apple juice sourced within 40 miles of the Much Marcle mill. ☕ Irish Nitro Stout (4.1% ABV) : Developed by Berkshire-based Siren Craft Brew, formulated with nitrogen dosing to provide a smooth, roasted Irish-style dry stout profile. 🌾 Session Best Bitter (3.4% ABV) : Brewed by Yorkshire regional brewer Ossett Brewery, delivering an English amber bitter profile balanced between roasted malts and floral hop bitterness. 🚲 Break the Cycle Session IPA (4.3% ABV) : Produced by Leeds-based Kirkstall Brewery, operating out of a former warehouse of Associated Dairies, the retail business that originally founded Asda. 🌫️ Keep Rolling Hazy IPA (4.6% ABV) : Sourced through an exclusive UK retail partnership with Zagreb-based craft brewer The Garden Brewery, delivering a light, sessionable hazy ale. 🍊 Stormy Maine Hazy NEIPA (5.8% ABV) : Also brewed by The Garden Brewery, delivering tropical, hop-saturated New England IPA aromatics with soft bitterness. "We've worked with some fantastic breweries and brewing partners to create a range that has genuine provenance and great flavour behind every can," Truswell added. "What's particularly exciting is the breadth of the collection. Asquith is our way of showing that great beer should be accessible to everyone." Pricing Architecture and Multi-Can Mechanics Asda is positioning Asquith 1965 to address margin and volume trade-offs within the commercial beer category, offering craft formats without typical speciality retail pricing. The multipack and promotional architecture includes: Core Volume Lines : The 1965 Lager and Heritage Orchard Cider are listed at £5.00 per four-pack of 440ml cans and £10.00 per ten-pack. Stout Pack Formats : The Irish Nitro Stout is priced at £5.00 per four-pack and £10.00 for an eight-pack of 440ml cans. Craft Single-Serve Multibuys : Keep Rolling Hazy IPA, Stormy Maine Hazy NEIPA, and Break the Cycle Session IPA retail individually at £2.50 per 440ml can, supported by a "4 for 3" promotional multibuy priced at £7.50 for four cans. Commercial distribution for the complete seven-SKU Asquith 1965 portfolio is active across physical Asda store doors and the grocer's digital e-commerce platform. Asda Launches Asquith 1965 Craft Beer Range in Partnership with Independent Breweries September 28, 2026 Retail Co-op Merges Franchise and Wholesale Divisions Retail Sainsbury's and Morrisons Held Talks over UK Supermarket Merger New Products Tesco Launches 2026 Christmas Festive Food Range Retail Co-op Shuts Down Standalone On-the-Go Test Stores Beverage Alcohol New Products Retail Related news

White Castle and Garage Beer have partnered to release a limited-edition summer slider kit, marking the first of several collaborations comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Never Miss an Update! Receive personalised weekly email newsletters with industry news curated just for you. Email* Submit or create an account to access more > White Castle and Garage Beer have entered into a partnership, beginning with the launch of a direct-to-consumer "Super Summer Slider Starter Kit". This collaboration marks the first of several initiatives planned between the two Ohio-based companies, with further releases expected across both restaurant and retail channels later this year. Product Rollout and Distribution The collaboration launches on 1 July 2026, with the Super Summer Slider Starter Kit available exclusively through White Castle’s online store, House of Crave. The kit is priced at $67 and includes: 20 Beer Cheese Sliders. Two Strawberry Cheesecakes On-A-Stick. Two Gooey Butter Cakes On-A-Stick. Coupons for 12 free sliders from the freezer aisle. Exclusive co-branded merchandise, including an insulated fanny pack and sweatbands. The kits will be shipped using dry ice to maintain the product integrity of the frozen items. While the kit does not include alcohol, the brands are promoting the pairing of their respective products through a digital locator tool provided by Garage Beer. Strategic Alignment The partnership leverages the overlapping consumer bases of both brands, focusing on their shared origin in Ohio and their established presence in the quick-service and beverage markets. According to the companies, this initial product launch serves as an introductory phase. Further collaborations are scheduled for the autumn, with plans to introduce co-branded offerings directly into White Castle restaurants and national retail freezer aisles. The companies aim to utilise this partnership to drive engagement across their respective loyalty networks. White Castle and Garage Beer Launch Summer Collaboration June 30, 2026 Foodservice Coca-Cola and KFC Announce US Beverage Partnership Foodservice Taco Bell Expands Live Más Café with Horchata Lineup and New Sites New Products Wingstop Launches Sour Patch Kids Flavoured Wings Business & Finance Starbucks Explores Takeover of Chipotle Foodservice Marketing Related news