Arla’s trial of DSM-Firmenich’s Bovaer feed additive draws mixed reactions amid consumer misinformation and farmer concerns. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Arla’s trial of DSM-Firmenich’s Bovaer feed additive draws mixed reactions amid consumer misinformation and farmer concerns. Arla Foods has initiated a UK pilot trial of the feed additive Bovaer across 30 dairy farms, in a move aimed at reducing methane emissions from dairy herds by up to 45%. The trial, announced at the end of November, forms part of the cooperative’s wider efforts to cut its on-farm carbon footprint and meet its 2030 sustainability targets. Developed by DSM-Firmenich, Bovaer is a scientifically tested additive containing 3-nitrooxypropanol (3-NOP), which works by suppressing the enzyme that triggers methane production in cows’ digestive systems. The technology has already been approved for use in markets including the EU, Canada and Australia, and is widely regarded as a key innovation for low-carbon dairy production. Arla’s UK trial involves collaboration with major retail partners including Tesco, Morrisons and Aldi, and seeks to assess Bovaer’s performance and scalability within commercial dairy operations. Paul Dover, UK agricultural director at Arla Foods, said: “Reducing methane is one of the biggest opportunities we have to lower our on-farm carbon footprint. Feed additives like Bovaer have huge potential to help us get there. This trial reflects the strong industry collaboration supporting British farmers on the journey to more sustainable production.” Consumer backlash and misinformation Despite its environmental potential, the announcement has triggered consumer backlash and online misinformation, with some social media users falsely linking Bovaer to health risks and conspiracy theories. Viral posts have included claims about billionaire involvement and alleged safety concerns related to 3-NOP. The UK Food Standards Agency (FSA) has confirmed that milk from cows fed with Bovaer is safe for consumption, noting that the additive does not transfer into milk or meat. Regulatory authorities emphasise that Bovaer has undergone extensive safety and environmental assessments prior to approval. Social media analytics firm Brandwatch reported that online mentions of Bovaer surged from near zero to over 71,000 posts in the days following Arla’s announcement, underscoring the scale of the public response. Jack Bobo, food systems expert at the University of Nottingham, said misinformation often stems from misunderstanding the science: “The concerns appear to come from misinterpretations of how the product was approved and what safety testing actually involves.” Industry implications The controversy highlights the communication challenges facing the agri-food industry as it introduces new climate technologies to consumers. For dairy processors and retailers, initiatives such as Bovaer represent a critical pathway toward achieving net-zero goals, but also underscore the need for transparent public engagement around innovation in food production. If successful, the Arla trial could pave the way for broader commercial adoption of methane-reducing feed technologies across the UK and Europe in the coming years. Dairy Controversy erupts as Arla launches UK trial of Bovaer methane-reducing feed additive December 6, 2024 Business & Finance Dairy Related news

The launch underscores a broader industry shift within the sugar confectionery category, where younger consumers are driving demand for intense flavour combinations, textural contrasts, and products that encourage personalisation and social sharing. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Sweet Venture Group has announced the launch of a new confectionery brand, Gummi Popz™ , designed to disrupt the traditional gummy aisle with a highly interactive, multi-textured product format. Positioned as a "full-sensory flavour bomb," the brand is specifically engineered to capture the teen and tween demographic (Gen Z and Gen Alpha), who increasingly prioritise experience-driven snacking over standard, one-dimensional sweets. The launch underscores a broader industry shift within the sugar confectionery category, where younger consumers are driving demand for intense flavour combinations, textural contrasts, and products that encourage personalisation and social sharing. Texture and Customisation Gummi Popz differentiates itself by moving beyond simple flavour profiles to offer layered textures and "playful twists." The product architecture allows for mixing and matching, enabling consumers to combine pieces to create novel, personalised flavour experiences in every bite. Todd Elliott , Founder & Chief Candy Inventor of Sweet Venture Group, highlighted this consumer-led approach to product development: "Today's teens want candy that goes beyond taste - they want texture, movement, and something they can make their own," Elliott stated. "Gummi Popz™ was built specifically for this generation. It delivers layered sensory impact, invites customisation, and stands apart from the predictable options filling the aisle. Each bite is a mini 'OMG' moment you must talk about. We're not chasing what's popular, we're creating what's next." Aggressive Omnichannel Retail Strategy Sweet Venture Group is backing the brand with a robust, mass-market retail rollout, securing placement across major grocery, convenience, and e-commerce channels. US Launch Details: Availability: Rolling out nationwide starting mid-March 2026 . Pricing: Highly accessible Suggested Retail Price (SRP) starting at $2.49 USD , positioning it strongly for impulse purchases. Retail Partners: Initial brick-and-mortar distribution includes heavyweight retailers such as Walmart, Albertsons/Safeway, Circle K, H-E-B, and OXXO . E-commerce: Supported by direct availability via Amazon . Global Expansion Pipeline While the initial focus is on penetrating the US market, the company has already outlined an aggressive international expansion roadmap for the remainder of 2026. Gummi Popz is slated to launch in Canada this summer , followed by a broader international rollout across Europe, the UK, and Australia timed to coincide with the critical Back-to-School trading period. This rapid global scaling indicates strong initial buyer confidence in the brand's experiential positioning. New Products Sweet Venture Group Targets Gen Alpha with Multi-Sensory 'Gummi Popz' Launch News February 25, 2026 New Products PepsiCo Canada Launches bubly POP Soda Exclusive Low Sugar Innovation Business & Finance Empire Strengthens Quebec Presence with Acquisition of Mayrand Food Group Food JonnyPops Expands Distribution Launching into Canada Dairy Group Bel Canada Invests $3.7M in Logiag Partnership to Decarbonise Domestic Dairy Supply Chain Snacking Confectionery New Products Related news

Ferrero Group has partnered with Netflix to launch a multi-category Wonka confectionery range, leveraging the IP and upcoming on-screen entertainment. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Confectionery Ferrero Group The Newsroom The Ferrero Group has announced a landmark international partnership with Netflix to launch a comprehensive, multi-category portfolio under the iconic Wonka brand. Scheduled to hit retail shelves in autumn 2026, the rollout represents a highly sophisticated brand-modernisation strategy, translating a 60-year cultural legacy into a modern, multi-sensory snacking experience spanning chocolate, sugar confectionery, ice cream, and breakfast cereals. The initiative marks a structural evolution for the seasonal grocery aisle, utilising a coordinated global media campaign and direct alignment with Netflix's upcoming on-screen entertainment roadmap to drive high-velocity impulse sales across North America and Europe. While the upcoming autumn rollout represents the most aggressive physical launch for the brand in years, Ferrero’s stewardship of the intellectual property began nearly a decade ago. The Italian confectionery multinational acquired the exclusive global rights to the Wonka brand in 2018 as part of its strategic purchase of Nestles US candy portfolio. Behind the scenes, Ferrero’s research, development, and innovation laboratories have spent years carefully formulating recipes, shapes, and textures designed to bring the whimsical Wonka universe to life. By applying the company's signature standards of Italian craftsmanship and quality to the high-affinity Roald Dahl IP, Ferrero is de-risking its entry into the premium seasonal segment. Alessandro Rapali, Premium Chocolate President at Ferrero Group, stated that the ambition is to apply the unique Ferrero lens to the Wonka universe, injecting fresh energy into the seasonal aisle. Rapali emphasised that the R&D teams have carefully leveraged decades of experience in real chocolate factories to create an imaginative new world for fans globally. The modern sweet snacks market is increasingly driven by "experiential" products that offer unexpected sensory contrasts. Rather than restricting the Wonka brand to standard chocolate bars, Ferrero is executing a multi-category, ten-SKU rollout engineered to capture diverse consumer occasions: Chocolate and Sugar Confectionery: Premium chocolate blocks, filled countlines, and novel sugar formats designed to deliver unexpected taste and texture combinations. Ice Cream and Frozen Desserts: Translating the indulgent profiles of the brand into the high-margin chilled and frozen aisles to capture the year-round treat market. Breakfast Cereals: Securing placement in the high-volume ambient cereal aisle, transforming the morning routine into an interactive brand touchpoint. This multi-aisle retail strategy is a critical B2B operational differentiator. By securing simultaneous listings across candy, dairy, and grocery departments, Ferrero is maximising in-store brand visibility, allowing retail partners to execute high-impact, cross-category merchandising displays ahead of the peak winter holiday trading period. The Netflix Co-Production and Licensing The commercial viability of the Wonka rollout is heavily reinforced by a long-term strategic partnership with Netflix. The streaming giant acquired the Roald Dahl Story Company in 2021, and is actively building a unified, multi-platform entertainment ecosystem around the author's most famous works. The synchronised launch timeline is designed to leverage immediate marketing, media, and trade synergies: The Golden Ticket (2026): A reality competition series scheduled to debut in parallel with the initial product launch, driving real-time consumer awareness and digital conversation. Charlie vs. The Chocolate Factory (2027): An animated feature film designed to sustain long-term category interest and support subsequent product iterations. Filippo Zuffada, Senior Director of Consumer Products, International at Netflix, characterised the collaboration as an ideal partnership, noting that Ferrero’s outstanding heritage of product innovation and brand-building makes it the perfect home for the Wonka brand. Zuffada stated that by combining Netflix's on-screen storytelling with Ferrero’s world-class confectionery portfolio, the partnership provides global fans with a delectable new way to experience the universe. New Products Ferrero Group and Netflix Partner to Launch Global Wonka Confectionery Range Eddie Sanders May 19, 2026 Confectionery Guittard Launches Reformulated Chocolate Batons for Laminated Pastry Applications New Products The Pioneer Woman Launches Chocolate Collection with Sweet Shop USA Manufacturing Nestlé Integrates Wildfarmed Regenerative Wheat into UK KitKat Supply Chain Confectionery AWAKE Chocolate Partners with Hotels to Launch Caffeinated Crispy Bites Confectionery New Products Marketing Related news

Pluck’d launches its U.S.-grown tomato line at Walmart and Weis Markets, utilising Virginia-based greenhouse technology to offer retailers a reliable, year-round domestic alternative to global sourcing. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Pluck’d, a new domestic produce brand, has announced its entry into the retail market with a line of tomatoes grown year-round in Virginia. Now available at select Walmart and Weis Markets locations, as well as regional retailers, the brand arrives at a critical juncture for the produce industry as global supply chains face increasing pressure from rising transportation costs and trade volatility. The launch of Pluck’d represents a strategic move to insulate the domestic produce category from the instabilities of international sourcing. By focusing on U.S.-based cultivation, the brand aims to mitigate the impact of external market forces that have historically shaped the tomato category. According to industry data cited by the brand, approximately 75% of consumers prioritise locally grown produce. Pluck’d is positioning itself to meet this demand while simultaneously providing retailers with a more predictable and consistent inventory. Ben Alexander, CEO of Pluck’d, noted that the company identifies a significant opportunity to rethink how produce reaches the end consumer by prioritising domestic reliability without sacrificing quality. Greenhouse Operations and Distribution Efficiency Pluck’d utilises climate-smart greenhouse technology in Virginia to maintain year-round production. This localised approach allows for a significantly compressed distribution cycle, with products reaching retail shelves in as little as two days from harvest. Key operational advantages include: Reduced Transit Times: Shorter journeys from vine to store decrease fuel consumption and logistics overhead. Extended Shelf Life: Faster delivery reduces the rate of shrinkage and food waste at both the retail and consumer levels. Resource Optimisation: Greenhouse methods allow for precise cultivation that minimises the use of external resources compared to traditional field farming. Product Portfolio and Retail The brand’s initial rollout includes three distinct varieties designed to serve different consumer segments within the produce aisle: Preemos: Mid-size tomatoes-on-the-vine characterised by a balanced flavour profile. Plucculents: Cocktail-sized tomatoes-on-the-vine offering high sweetness levels. Plucklings: Small-format snackable tomatoes on the vine. By securing shelf space at major national and regional retailers, Pluck’d is establishing a footprint that demonstrates the scalability of high-tech domestic agriculture. The brand’s strategy focuses on delivering a consistent year-round supply, a factor that is increasingly vital for retailers seeking to maintain category stability in the face of seasonal global sourcing challenges. Fresh Produce Pluckd Launches at Walmart and Weis Markets to Address Supply Chain Strain News April 16, 2026 Logistics & Supply Chain LBB Specialties Appointed Authorised Distributor for Borregaard BioVanillin Logistics & Supply Chain PeriShip Mitigates Logistics Risks for Perishable Shipments During Summer Heat Logistics & Supply Chain Evolution Fresh Secures Fresh Orange Juice Supply Chain Logistics & Supply Chain PepsiCo and Gatik Partner to Deploy Largest Autonomous Freight Network in North America Fresh Produce Business & Finance Logistics & Supply Chain Related news

Dohler Group has launched a recommended cash offer for Treatt PLC at 305p per share, representing a 48% premium and providing the flavour specialist with the scale and resources of a global ingredients leader. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Ingredients Döhler The Newsroom Germany’s Dohler Group has announced a recommended cash offer to acquire the FTSE All Share company Treatt PLC. The offer of 305p per share represents a 48% premium to Treatt’s closing price on Tuesday, valuing the British flavour and fragrance specialist at a significant uplift following a period of macroeconomic volatility. Dohler, a privately owned specialist in food and drink ingredients, has already established a substantial position in the firm, building a 27.9% stake in recent months. The deal is scheduled for completion in the third quarter of 2026, subject to shareholder approval. Synergy and Global Platform Expansion The acquisition is described by both parties as a highly complementary merger of capabilities. Treatt, founded in 1886, has built a global reputation for its expertise in citrus and natural extracts. Dohler has operated as a strategic supplier and customer of Treatt for several years, providing a deep level of operational familiarity between the two organisations. Martin Tolksdorf, Chief Marketing Officer at Dohler, noted that the German firm has long admired Treatt’s technical expertise. As a family-owned business with over 185 years of history, Dohler intends to take a long-term approach to ownership, providing Treatt with the global platform and resources necessary to support its next phase of development. Financial Context and Market Challenges The takeover offer arrives at a critical juncture for Treatt. Alongside the acquisition announcement, the company released interim financial results for the six months ending 31 March, which highlighted the impact of sustained sector-wide pressures: Revenue Performance: Interim revenues fell 6.5% to 59.9 million pounds. Earnings Impact: Adjusted EBITDA tumbled 18.1% to 5.4 million pounds. Market Friction: The business has been adversely affected by record-high citrus prices and softened consumer confidence in the United States. Treatt’s independent committee acknowledged that while trading has stabilised since a rejected takeover attempt by Natara Global in November 2025, profits remain subdued. The board believes that the Dohler offer provides a certain "cash exit" for shareholders at an attractive value during a challenging recovery period. Historical Context and Shareholder Value This marks the second major approach for Treatt in eight months. In late 2025, shareholders rejected a 290p per share offer from rival Natara Global. The current Dohler offer not only exceeds the previous bid but also allows shareholders to retain a previously declared final dividend of 3p per share. The market responded positively to the announcement, with Treatt’s stock price surging 46% to 300p in morning trading. Vijay Thakrar, Chair of Treatt, emphasised that the board views the acquisition as a positive outcome that provides the scale and global infrastructure Treatt requires to overcome current macroeconomic uncertainties. The deal reflects an ongoing trend of consolidation within the food and beverage ingredients sector, as firms seek to mitigate commodity price volatility through increased scale and vertical integration. By joining the Dohler Group, Treatt transitions from a publicly traded entity to a part of a larger, privately held ecosystem, potentially shielding the business from the short-term pressures of the public markets as it continues its recovery. As the industry prepares for the finalisation of the deal in Q3, the integration of Treatt’s citrus and essential oil expertise into Dohler’s massive global supply chain is expected to create a more resilient and versatile ingredient provider for the global food and beverage market. Business & Finance Döhler to Acquire Remaining Treatt Shares in £183m Deal News April 29, 2026 Technology Circus SE Completes Acquisition of Belgian Food Robotics Firm Alberts Business & Finance Dole Nordic Acquires Greenfood Fresh Produce Division to Expand Regional Footprint Business & Finance Vitamin Well Group Acquires EMPWR Nutrition Group Business & Finance Solina Acquires Epicurean Butter to Enhance Dairy Flavour Solutions Business & Finance Ingredients Related news

Bai founder Ben Weiss enters the alcohol sector with Crooked Pop, a hard soda utilising proprietary ancient grain fermentation to meet demand for transparent and clean-label beverages. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Ben Weiss, the entrepreneur who sold the beverage brand Bai to Dr Pepper for $1.7 billion, has announced his entry into the alcohol industry with the launch of Crooked Pop. The new brand is positioned as a transparent alternative in the hard soda category, focusing on clean ingredients and a proprietary fermentation process. The launch marks a significant attempt to disrupt the ready-to-drink (RTD) sector by applying clean-label principles to alcoholic beverages. Ingredient Innovation The core differentiator for Crooked Pop is the use of Organic Super Dry Alcohol (OSA). This proprietary alcohol base was developed over four years through a specific fermentation process. Unlike traditional hard sodas that often rely on distilled spirits or malt brews, OSA is derived from a blend of ancient grains, including quinoa, amaranth, millet, and cassava. This technical innovation allows the brand to offer a neutral alcohol base that does not require artificial enhancements or heavy sweetening to mask off-notes. The resulting product is USDA-certified organic, gluten-free, vegan, and contains zero sugar. RTD Alcohol Sector The launch comes at a time when the alcohol industry is facing increased pressure from consumers for ingredient transparency. Weiss suggests that the current hard soda market mirrors the soft drink sector of 15 years ago, which was characterised by artificial formulations and high sugar content. By utilising the OSA process, Crooked Pop aims to establish a new RTD category that prioritises low-calorie counts and minimal carbohydrate loads. Each 12-ounce can contains 80 calories and fewer than one gram of carbohydrates, targeting the "conscious consumer" segment that has already moved toward similar standards in non-alcoholic functional beverages. Product Specifications Crooked Pop is scheduled to debut in select markets beginning April 1. The initial portfolio includes three flavour profiles designed to compete with traditional soda varieties: Orange Cream: A formulation mimicking the profile of a classic soda float. Blackberry: A tangy fruit-forward option. Cherry Lime: A citrus-based variety. The brand's go-to-market strategy leverages the proprietary nature of its alcohol base to claim a "crisp and clean" finish that avoids the impurities often found in mass-market malt beverages. As the RTD category continues to evolve toward premiumization, Crooked Pop’s organic certification and grain-based heritage provide a distinct point of parity with high-end health and wellness trends. New Products Crooked Pop Launches Newstagic Flavoured Zero-Sugar Hard Soda News March 24, 2026 New Products f'real and Good Humor partner for nostalgic Orange Creamsicle launch New Products GHOST and General Mills Expand Protein Partnership With New Cereal Milk Flavours New Products Culture Pop Soda Launches Functional Sparkling Raspberry Lemonade Beverage Dutch Bros Targets Nostalgia Trend with New Beverage Trio New Products Health & Nutrition Beverage Alcohol Related news

US-based Mediterranean food manufacturer Cedar’s Foods has announced a strategic flavour extension to its hummus portfolio, introducing a limited-edition Pineapple Jalapeño variant. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom US-based Mediterranean food manufacturer Cedar’s Foods has announced a strategic flavour extension to its hummus portfolio, introducing a limited-edition Pineapple Jalapeño variant. The launch, securing nationwide distribution at Kroger , represents a calculated move to capitalise on the "sweet-heat" flavour trend currently driving growth across the snacking and dips category. Sweet Meets Heat The new SKU is engineered to deliver a complex sensory profile by blending the brand's signature organic chickpea base with the sweetness of pineapple and the kick of jalapeño. Product Attributes: Ingredients: Organic chickpeas, pineapple, jalapeño. Profile: A balance of sweet, spicy, and creamy textures designed to be "unexpected and craveable." Versatility: Positioned as both a traditional dip for chips/vegetables and a versatile culinary ingredient. Driving Category Engagement Cedar’s Foods is utilising this limited-time offer (LTO) to differentiate itself in a crowded dips and spreads market, which is heavily contested by both national brands and private-label alternatives. By innovating with bold, "adventurous" flavours, the company aims to drive product trial and increase basket size among consumers seeking premium snacking experiences. The launch reflects Cedar's broader strategy of harmonising its heritage manufacturing (founded in 1981) with contemporary taste trends to maintain retailer engagement. Commercial Availability The Pineapple Jalapeño hummus is available immediately at Kroger stores nationwide. As a limited-edition release, it will be stocked only while supplies last. New Products Cedar’s Foods Targets 'Swicy' Trend with Limited-Edition Pineapple Jalapeño Hummus at Kroger News January 28, 2026 New Products Asda Targets US Flavour Trends with Launch of Ranch Style Mayonnaise Business & Finance Suntory Beverage and Food GBI Invests £14.5M in UK Blackcurrant Facility New Products Daily Harvest Launches Limited Edition Host Nation Smoothie Range New Products NatureSweet Scales Tomato Portfolio with Golden Cherubs Launch Flavours & Colours Snacking New Products Food Related news

The new variant combines the brand’s signature sugar-free cola with a blend of pineapple, mango, and peach, targeting the growing consumer demand for exotic fruit profiles within the UK carbonates category. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Carlsberg Britvic has announced a significant expansion of its soft drinks portfolio with the introduction of Pepsi Max Tropical . Launching on 26 January, the new variant combines the brand’s signature sugar-free cola with a blend of pineapple, mango, and peach, targeting the growing consumer demand for exotic fruit profiles within the UK carbonates category. The launch arrives alongside a comprehensive visual identity refresh for the entire Pepsi Max flavours range. The updated packaging features a modern, streamlined design with "stronger colour cues" and "distinctive fruit flavour icons" intended to improve shelf navigation and drive impulse purchases in high-footprint retail environments. Strategising for Retail Success: Formats and PMP Options To support diverse retail and wholesale requirements, Carlsberg Britvic is releasing Pepsi Max Tropical in a wide array of formats, including standard and price-marked packs (PMP) to appeal to value-conscious shoppers. Product Pricing and Format Breakdown: 500ml Bottle: RRP £2.29 (Plain) | £1.39 (PMP) 330ml Can: RRP £0.95 2L Bottle: RRP £2.50 (Plain) | £2.19 (PMP) Multipacks: £7.19 (8-pack) | £12.69 (18-pack) | £15.99 (24-pack) The roll-out across convenience and wholesale channels will be bolstered by a high-impact marketing campaign scheduled for April and May. This campaign will span digital media, social platforms, experiential activations, and nationwide billboard placements to maximise consumer awareness during the peak spring trading period. Optimising the Flavoured Cola Category According to Carlsberg Britvic, the move to include a tropical profile—a consistently high-performing flavour in the UK—is a strategic step to maintain Pepsi Max’s market-leading position. To assist retailers in capturing this opportunity, the supplier is offering dedicated campaign assets, point-of-sale (PoS) materials, and a free trial case of the Tropical flavour. Eligible retailers can place orders via atyourconvenience.com starting 1 March. David Laidler, Brand Director for Carbonates at Carlsberg Britvic, emphasised that the redesign is a direct response to evolving shopper habits. "The evolution of our Pepsi Max flavours range reflects our commitment to staying ahead of changing shopper expectations," Laidler stated. "The packaging redesign has been intentionally crafted to catch the shopper’s eye in a busy retail environment, while distinguishing the range from our core Pepsi Max offering. The bolder colour blocking and introduction of vibrant fruit icons creates instant recognition from a glance." Laidler added that the refined layout is designed to increase basket spend and elevate the brand's shelf presence, ultimately adding tangible value to retailers’ flavoured cola ranges. Soft drinks Carlsberg Britvic Expands Flavoured Cola Portfolio with Pepsi Max Tropical Launch News January 27, 2026 New Products Junior’s and Other Half Brewing Partner for New York Dessert Beer Range New Products Little Moons Expands Refreshos Portfolio with Lemon & Elderflower New Products Aviation American Gin Launches First Flavour Innovation: Cranberry & Blood Orange New Products Dan-O’s Seasoning Enters Dry Mix Category with 'Clean Label' Dip Line Flavours & Colours New Products Beverage Soft drinks Packaging Related news

Prince Castle has unveiled Toast EZ, a next-generation commercial toaster featuring dual independent lanes and 32 programmable icons, designed to reduce kitchen bottlenecks and energy consumption by up to 25% in high-volume QSR environments. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Prince Castle, a global leader in restaurant operational efficiency, has announced the launch of Toast EZ, a next-generation commercial toaster specifically engineered for the high-pressure environment of quick-service restaurants (QSRs). The unit is designed to solve the "complexity gap" in modern kitchens, where expanded menus and labour volatility frequently lead to bottlenecks at the toasting station. By integrating dual independent lanes with an intuitive, icon-based control system, Toast EZ allows operators to maintain steady throughput even as bread variations and limited-time offers (LTOs) multiply. Solving the Operational Pressure Point In the current QSR landscape, the toaster often becomes a primary choke point during peak rush periods. As menus expand to include various artisanal buns, brioche, and speciality breads, crews are traditionally forced to manually adjust settings mid-rush. These adjustments often lead to inconsistent results, increased food waste, and slower service times. Toast EZ addresses these strains through several core architectural features: Dual Independent Lanes: The unit features two separate belts and lanes that can be controlled independently. This allows a single unit to toast two different bread types simultaneously at different speeds or heat levels. Instant Setting Adjustments: Settings can be switched in seconds, ensuring that the transition between different menu items does not disrupt the kitchen's flow. High-Turnover Support: The Icon-Driven Interface A primary feature of the Toast EZ design is its large, high-visibility control panel. Recognising the challenges of high-turnover environments and multi-language teams, Prince Castle has implemented a system of 32 programmable bread icons. Key benefits of this interface include: Reduced Training Time: New team members can operate the unit with minimal instruction by following visual cues. Error Mitigation: Tap-to-switch functionality reduces the likelihood of manual entry errors that lead to remakes. Customisation: Operators can program icons for specific LTOs or regional menu variations, ensuring brand consistency across multi-unit franchises. Technical Specifications and Energy Efficiency Beyond its operational interface, Toast EZ utilises advanced heating technology to ensure uniform results. The unit employs efficient infrared radiant heat, which provides fast and even toasting. Operators have granular control over the process, with options for top-only or top-and-bottom heating across Light, Medium, and Dark settings. Sustainability and margin protection are also prioritised through a dedicated energy-saving mode. This feature can reduce power consumption by up to 25% during off-peak hours, providing a measurable impact on the store’s utility overhead. The unit’s physical footprint is optimised for the "inches-matter" reality of modern kitchen design. With a 16.5-inch on-counter width and a clearance design that supports shelf installation, the toaster can be integrated into tight layouts without sacrificing crew access. Kitchen Optimization Christine Peggau, Sr. Product Manager at Prince Castle, emphasised that the unit was built for a market where "every second counts." As labour remains stretched and margins tighten, the ability to protect uptime and maintain consistency is a critical competitive advantage. For B2B stakeholders and franchise owners, the Toast EZ represents a strategic investment in "back-of-house" resilience. By automating the technical nuances of bread-specific toasting, Prince Castle is enabling crews to move faster and stay focused on guest-facing tasks. Industrial Significance and Market Outlook The launch of Toast EZ highlights a broader trend toward "intelligent hardware" in the foodservice sector. As QSRs move toward more complex, "premium" menu identities, the equipment behind the counter must become more flexible and user-friendly. As the industry moves through 2026, the success of the Toast EZ will be a bellwether for the adoption of multi-lane, automated toasting solutions. For large-scale operators, the incremental gains in speed and the reduction in waste provided by infrared radiant heat and independent lane control offer a clear path to improved bottom-line performance across thousands of locations. 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Free Soul and PerfectTed have collaborated to launch a new range of functional matcha lattes, combining ceremonial-grade matcha with high-protein and collagen formulations to meet rising demand for coffee alternatives. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Free Soul has announced a strategic partnership with matcha specialist PerfectTed to introduce a new line of functional beverage products. The range, consisting of a Matcha Protein and a Matcha Collagen Latte, combines PerfectTed’s whole-leaf ceremonial grade matcha with Free Soul’s targeted nutritional formulations. The launch enters a rapidly expanding segment of the beverage industry as consumers increasingly seek coffee alternatives that offer secondary health benefits, such as muscle recovery and skin health support. Nutritional Formulation and Product Specifications The collaboration focuses on high-density nutritional profiles designed to fit into daily wellness routines. The range features two distinct functional paths: Matcha Protein: Contains 18g of complete protein per serving, targeted at the post-workout and satiety markets. Matcha Collagen Latte: Includes 2,500mg of collagen peptides, catering to the growing "beauty-from-within" beverage category. Both products utilise ceremonial-grade matcha, which is naturally high in antioxidants and L-theanine, an amino acid known for promoting cognitive focus without the jittery effects often associated with traditional caffeine sources. Market Trends in Functional Alternatives The partnership reflects a broader industry shift toward "hybrid" beverages that combine traditional ingredients with specialised supplements. According to Lucy Murray, brand director at Free Soul, the development was driven by direct community demand for products that bridge the gap between indulgent hot drinks and functional nutrition. By combining Free Soul’s expertise in women’s nutrition with PerfectTed’s leadership in the matcha category, the brands aim to capture a larger share of the wellness market. This collaborative approach allows both companies to leverage their respective strengths in a way that creates a unique value proposition in the crowded functional drink space. Retail Expansion and Distribution The rollout utilises a multi-channel distribution strategy, targeting both digital-native consumers and traditional high-street shoppers. Direct and Digital Channels: The range is currently available via the Free Soul website, Amazon, and TikTok Shop. Speciality Retail: The products have secured placement in Holland & Barrett. Mass Market Integration: A significant expansion into Tesco is scheduled for 1 June, indicating a move toward large-scale accessibility in the UK grocery sector. Marisa Poster, co-founder of PerfectTed, noted that the partnership was born from observing overlapping consumer behaviours, where individuals were already manually mixing protein and collagen into their matcha routines. This product launch formalises that consumption pattern into a ready-to-mix format. New Products Free Soul and PerfectTed Launch Functional Matcha Latte Range News April 27, 2026 New Products PerfectTed Launches Ceremonial Grade Matcha Concentrates New Products Muracha Launches Premium Matcha Brand with Yame Sourced Debut New Products Laird Superfood Introduces Protein Matcha Range with Functional Mushrooms New Products Tesco Adds RTD Matcha Oat Latte to 'Finest' Range New Products Beverage Coffee & Tea Related news

British soft drinks manufacturer Cawston Press has announced its strategic entry into the fast-growing no- and low-alcohol sector, acquiring fruit-led alcohol-free beer brand Loah. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom British soft drinks manufacturer Cawston Press has announced its strategic entry into the fast-growing no- and low-alcohol sector, acquiring fruit-led alcohol-free beer brand Loah . The deal signals a significant portfolio diversification for Cawston Press, capitalising on the blurring lines between traditional soft drinks and the adult alcohol-free category. By integrating Loah, the company aims to offer a more comprehensive beverage solution to operators across grocery, impulse, and on-trade channels. Blurring Category Lines Loah specialises in beers brewed to under 0.5% ABV , utilising hops specifically selected to complement added fruit flavours. The acquisition allows Cawston Press to leverage its existing fruit sourcing and pressing expertise within a beer-adjacent format. Steve Kearns , Managing Director of Cawston Press, commented on the market dynamics driving the deal: "The lines between soft drinks and no/low alcohol are blurring. We see opportunities to grow Loah through retail while also supporting pubs and restaurants looking to build more varied drinks menus across multiple occasions." Operational Integration and Leadership Under the terms of the acquisition, Loah founder Hugo Tapp will remain with the business. Tapp retains responsibility for brewing, innovation, and brand development, ensuring the product's craft credentials are maintained. Critically, the brand will now plug into Cawston Press’ established infrastructure, gaining immediate access to scaled supply chain logistics, distribution networks, and marketing resources. Product Portfolio Loah’s range is positioned as "fruit-led," a key differentiator in a market often dominated by traditional lager or ale analogues. The current lineup includes: 🍑🍺 Peach Pale Ale 🍊🍺 Blood Orange IPA 🍋🍺 Lime Lager All products in the range are gluten-free and vegan , attributes that are becoming baseline requirements for the modern no/low consumer. Market Context The acquisition comes amidst strong seasonal interest in alcohol moderation, but Cawston Press frames the move as a long-term play. Industry data suggests that flavour is becoming a decisive factor for UK drinkers, who are increasingly prioritising taste over price—a trend that supports premium, fruit-forward propositions like Loah. The updated Loah range is available to trade customers through Cawston Press with immediate effect. Financial details of the transaction were not disclosed. Beverage Cawston Press Enters No-Low Category with Acquisition of Fruit Beer Brand Loah News January 26, 2026 New Products Dr Zero Zero Launches AperZero Non Alcoholic Aperitivo in US Market New Products Riboli Family Wines Expands Spritz Del Conte Range with Hugo and Non Alcoholic Options New Products Tom Holland’s BERO Launches Non-Alcoholic Shandy Line Facilities Prodalim Scales Solos Platform with New California Beverage Facility Business & Finance New Products Beverage Related news

Gopuff, the leading Instant Commerce platform, has announced a major strategic partnership with NBA Champion and two-time MVP Giannis Antetokounmpo. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Gopuff , the leading Instant Commerce platform, has announced a major strategic partnership with NBA Champion and two-time MVP Giannis Antetokounmpo . The deal transcends a traditional endorsement, with Antetokounmpo officially joining the company as a shareholder , signalling a deepening integration between athlete-entrepreneurs and the quick commerce (Q-commerce) sector. The multi-year collaboration will see Antetokounmpo play an active role in product development , content creation, and distribution strategy. This move aligns with Gopuff’s broader tactic of leveraging high-affinity cultural figures to drive brand relevance and app engagement beyond simple transaction utility. Product Incubation and Content Unlike standard marketing arrangements, this partnership is structured to influence Gopuff's operational offering. The collaboration will focus on: Product Development: Co-creating and incubating new product offerings exclusive to the platform. Content Creation: Developing original media assets designed to increase time-in-app and user retention. Distribution: Utilising Antetokounmpo’s massive global reach to open new demographic funnels for the service. Rafael Ilishayev , co-CEO and co-founder of Gopuff, emphasised the operational value of the partnership: “We’re most excited to work with partners who don’t just stand behind the brand, but actively experience it and help evolve it through their ideas and feedback. Giannis brings that energy in a big way.” The 'Authenticity' Play The partnership leverages Antetokounmpo’s genuine usage of the platform to market "authenticity"—a critical currency in reaching Gen Z and Millennial consumers. Antetokounmpo cited his reliance on the service for "late nights after games, early mornings, and everything in between" as a primary driver for his investment. “I respect how they move,” Antetokounmpo stated. “I’m proud to officially join the Gopuff team as a shareholder.” The Athlete-Equity Trend This announcement follows a distinct pattern in Gopuff’s marketing strategy, which increasingly relies on celebrity equity partners to anchor product launches. Recent collaborations include a high-profile campaign with Tom Brady (for the Super Monday Off Coalition ) and the successful launch of GOAT Gummies . By integrating elite athletes into the cap table, Gopuff is attempting to differentiate itself in the crowded delivery market by transforming from a logistics provider into a lifestyle brand with exclusive content and product capability. People Gopuff Secures Strategic Partnership with NBA Star Giannis Antetokounmpo; Athlete Joins as Shareholder News February 12, 2026 People The Fresh Market Partners with Carla Hall to Launch Charitable Meal Kits New Products Alani Nu Partners with Becky G to Launch Purple Cotton Candy Energy Drink New Products Garden of Life Launches Clear Whey Protein Range with Dylan Efron Sustainability Sea Tales Partners with Jamie Oliver to Drive Sustainable Seafood Demand People Business & Finance Marketing Related news