Krispy Kreme has partnered with The Pokémon Company International to launch a six-SKU limited-time doughnut collection celebrating Pokémon's 30th anniversary. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Krispy Kreme has announced a global brand licensing partnership with The Pokémon Company International to launch the Pokémon Doughnut Collection. Entering participating retail locations on 18 August 2026 for a limited time, the collaboration celebrates 30 years of the Pokémon franchise with six character-themed doughnut SKUs, limited-edition beverage cups, custom multi-pack boxes, and experiential in-store promotions. The release illustrates ongoing QSR promotional strategies where high-equity entertainment intellectual property (IP) and multi-category limited-time offerings (LTOs) are deployed to stimulate store footfall, accelerate digital pre-orders, and increase average ticket sizes. 30th Anniversary The partnership combines Krispy Kreme's core doughnut formulations with visual assets from five iconic Pokémon characters alongside the brand's signature Poké Ball design. Pre-orders for the limited-edition dozen boxes opened via Krispy Kreme's direct-to-consumer e-commerce portal and mobile application on 13 August 2026, ahead of in-shop and delivery availability starting 18 August. Alison Holder, Chief Brand and Product Officer at Krispy Kreme, stated that the development strategy focused on translating Pokémon character attributes into distinct flavour profiles and custom packaging to celebrate the franchise's 30-year milestone. Product Lineup and Flavours The limited-time bakery collection introduces six distinct doughnut variations featuring character-inspired coatings, fillings, and decorative toppings: 🌿 Bulbasaur Doughnut: An Original Glazed doughnut dipped in vanilla-flavoured icing, topped with green frosting and a Bulbasaur chocolate piece. 🔥 Charmander Doughnut: An unglazed shell doughnut filled with chocolate and toasted marshmallow flavoured creme, dipped in orange caramel icing, finished with red and gold sugar sparks, and topped with a Charmander piece. 💧 Squirtle Doughnut: An Original Glazed doughnut piped with cotton candy-flavoured buttercream, dipped in blue sanding sugar and nonpareils, and topped with a surfing Squirtle piece. ⚡ Pikachu Doughnut: An unglazed shell doughnut filled with lemon-flavoured Kreme, dipped in yellow vanilla icing, decorated with chocolate drizzle and nonpareils, and topped with a Pikachu piece. 🎤 Jigglypuff Doughnut: An Original Glazed doughnut piped with strawberry-flavoured buttercream, sprinkled with strawberry-flavoured cookie crumble, and topped with a Jigglypuff piece. 🔴 Poké Ball Doughnut: An Original Glazed doughnut dipped in vanilla-flavoured icing and red sprinkles, finished with piped chocolate icing. Where are they available? To support transaction volume and multi-item basket additions throughout the promotional campaign, Krispy Kreme is deploying custom merchandise and in-store event mechanics: Special-Edition Beverage Packaging: Introducing a Pokémon-themed collectable cup available across five distinct character designs, filled with 10 Original Glazed Gold Dots. Custom Dozen Box Design: Formatted in dedicated 30th-anniversary packaging featuring character artwork to encourage multi-pack purchases for group gatherings. Experiential Customer Promotion: On Saturday, 22 August 2026, participating shops will host a fan engagement event offering a free Original Glazed doughnut to customers visiting in-shop or drive-thru locations wearing Pokémon attire. The multi-channel execution highlights how QSR operators combine character licensing, packaging customization, digital order-ahead channels, and targeted in-store events to maximize retail velocity during key trading windows. New Products Krispy Kreme Launches Limited-Time Pokémon Collection Dan Bunt August 13, 2026 Marketing SNICKERS Launches Hungr.AI Interactive Campaign Marketing TABASCO Launches Marketing Campaign with Actor Iñaki Godoy as Chief Hot Ideas Person Marketing Kewpie Launches Covent Garden Pop Up for KEWPIE IT Campaign in London Foodservice McDonald's UK and Ireland Partners with Xbox for Gaming-Inspired Menu New Products Foodservice Confectionery Bakery Related news

Discover Heineken company profile on FNBX with verified distributors, partnership requests and latest industry activity. All Companies Close Alcohol Heineken Employees founded Headquarters Amsterdam, The Netherlands Heineken is one of the world’s largest producers of beer. Led by the Heineken brand, the group has a portfolio of more than 300 international, regional, local and speciality beers and ciders – including Amstel, Desperados, Sol, Red Strip, Tecate, Tiger, Birra Moretti, Strongbow and Orchard Thieves. It has also made a number of considerable plays into the craft beer scene, most notably with the acquisition of Lagunitas Brewing. Based in the Netherlands with facilities in more than 70 different countries, Heineken employs a total of 85,000 employees. About Heineken --- Collaboration & Partnerships Heineken is not currently looking for partnerships. Pitch a Partnership F&B Ecosystem Claim Profile Heineken has no members on FNBX yet. Be discovered by B2B buyers Showcase your product catalog Signal partnership intent Claim Your Spot Are you a supplier, competitor, or distributor in the F&B space? Create your company profile to connect with giants like this. Create Free Page Takes 2 minutes. No credit card required. Authorised Distributors Americas Asia Europe Oceania There are no distributors currently. Submit New Distributors Company Name Contact Email Description Distribution Location Asia-Pacific Americas MENCA Europe Submit Are you a verified distributor? Claim your territory Recent Activity New Products Heineken UK Launches Old Mout Spiced Clementine and Cranberry Cider August 27, 2026 Confectionery HI-CHEW Brings Back Halloween Mystery Mix with New Hidden Flavour August 28, 2026 Alcohol Heineken Cuts 3,000 Roles As First-Half Operating Profit Rises 6.7% August 6, 2026 New Products New Heineken Ultimate Low Calorie Gluten Free Launching First in Brazil May 20, 2026 Listings Add Listing

Twisted Alchemy has expanded its retail footprint into select Whole Foods Market regions, launching premium clean-label cold-pressed juices comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Twisted Alchemy, a prominent leader in the craft beverage sector and producer of premium, Whole30-approved cold-pressed juices and mixers, has announced a landmark retail expansion. Beginning mid-May 2026, the brand's products will roll out across select Whole Foods Market locations in California, Arizona, Nevada, Florida, and Hawaii, representing a structural scaling of the brand's physical footprint across both North American coasts. The rollout builds on the company's initial, successful expansion into Whole Foods Market in late 2024 across the Southwest and Midwest, positioning the brand to capture a significant share of the rapidly premiumising home-mixology and functional beverage sectors. In the modern grocery sector, the chilled produce perimeter has emerged as a high-velocity destination for consumers seeking clean-label, functional products. By securing placement in the coolers of the produce sections of Whole Foods Market across these high-value coastal and sun-belt states, Twisted Alchemy is strategically positioning its portfolio to capture immediate impulse purchases from wellness-oriented shoppers. The expansion allows the brand to transition from its established role as a trusted back-bar infrastructure partner for elite hospitality groups and professional bar programmes into a mainstream, direct-to-consumer retail staple. The geographic diversity of the rollout—targeting key metropolitan areas in California and Florida alongside specialised markets in Nevada, Arizona, and Hawaii—ensures broad national exposure during the critical spring and summer entertaining seasons. Portfolio Innovation and Premium Convenience To support the physical expansion, Twisted Alchemy is introducing three new premium, high-quality SKUs designed to address specific consumer dayparts and usage occasions: 100% Blood Orange Juice: A year-round, single-ingredient offering designed for both premium culinary applications and beverage mixology, delivering a vibrant hue and deep citrus complexity. Cold-Pressed Skinny Spicy Margarita Mixer: A permanent portfolio addition that provides a lighter, low-calorie alternative to traditional sugar-heavy margarita mixers, capitalising on the sustained "skinny" and "swicy" drink trends. Cold-Pressed Dragon Fruit Citrus Refresher: A summer seasonal exclusive, offering a visually striking, ready-to-use base for vibrant mocktails, spritzers, and non-alcoholic daily rituals. In addition to these new innovations, shoppers will have access to the brand's core portfolio, which includes 100 per cent Persian Lime Juice, 100 per cent Eureka Lemon Juice, and 100 per cent Pomegranate Juice. Highly popular seasonal variants, including the Cold-Pressed Passion Fruit Elixir and Cold-Pressed Watermelon Twist, will also return for the summer window, whilst the brand’s 100 per cent Cold-Pressed Pineapple Juice is scheduled to scale nationally in early 2027. Processing and Sourcing Standards The core operational thesis of the Twisted Alchemy brand is summarised by its mission of "ending the squeeze." Traditionally, both commercial bar managers and home mixologists have had to choose between the high labour costs and product waste associated with hand-squeezing fresh citrus, or the degraded taste profiles of heat-pasteurised, preservative-laden alternative juices. Twisted Alchemy resolves this operational friction through a sophisticated, science-backed manufacturing process: High Pressure Processing HPP: The juices undergo a heat-free pasteurisation method that utilises extreme cold water pressure to neutralise food-borne pathogens. This ensures biological safety and extends refrigerated shelf life without degrading the delicate enzymes, volatile aromatic oils, or vibrant flavours of the fresh fruit. Brix and pH Standardisation: Unlike raw fruit, which exhibits significant seasonal variation, every batch of Twisted Alchemy juice is calibrated to a precise Brix and pH profile, ensuring identical yield, sweetness, and acidity performance across every single bottle. Clean Label Decal: The entire line is produced with a strict zero-additives promise, containing no synthetic preservatives, artificial dyes, or added sugars, satisfying the stringent procurement standards of natural channel retailers. This dual-benefit framework—offering the sensory experience of a fresh-squeezed lime or lemon with the shelf stability of a functional beverage—allows the brand to command a premium position in the refrigerated aisle. New Products Twisted Alchemy Launches New Products for Summer 2026 Eddie Sanders May 19, 2026 New Products Skrewball Launches Peanut Butter and Strawberry Jelly Whiskey in US New Products Shottails Launches Ready-to-Drink Canned Shot Range for UK Retailers New Products BuzzBallz and Pop-Tarts Debut Limited Edition Cocktails in US New Products Boba POPS Debuts Pop and Go RTD Boba Cocktail Range New Products Beverage Related news

Nestlé has launched a new dessert culinary solutions platform in Brazil and China, targeting the CHF 98 billion ready-to-prepare sweet category. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Food Nestlé The Newsroom Nestlé has launched a new range of dessert culinary solutions across Brazil and China as part of its Modern Cooking growth platform. The launch introduces three-step dessert kits requiring less than 15 minutes of active preparation time, enabling consumers to prepare desserts including pudding, tiramisù, cheesecake, and brigadeirão. By adapting a single innovation platform to distinct regional dessert cultures, the company is deploying the range across multiple markets from the outset. The rollout coincides with Nestlé marking 160 years of dessert expertise, representing an evolution from standalone ingredients toward complete dessert solutions. Modern Cooking Platform and Category Opportunity The product introduction addresses opportunities within the global ready-to-prepare sweet segment, an addressable category valued at CHF 98 billion according to research from Euromonitor and Global Data. Consumer research from Kantar (2025), U&A Sweet (2025), and Category Plus (November 2024) indicates that 84 per cent of consumers say they would bake more frequently if preparation were easier. Stephanie Arnesen, Category Lead for Dairy Culinary Solutions in Nestlé's Food Strategic Business Unit, stated: "Modern Cooking is a key growth platform for Nestlé, and the new dessert culinary solutions range shows what that strategy looks like in practice. We are taking one innovation platform, adapting it to local dessert cultures and launching it across multiple markets from the outset. Combining global scale with local relevance is how we continue to grow and innovate. By bringing together our culinary expertise and deep understanding of consumer needs, we are helping consumers create delicious homemade desserts with greater confidence." Market Portfolios and Consumer Testing Scores The new culinary solutions enter commercial distribution with dedicated portfolios formulated for each launch market: Brazil Launch Portfolio: 🍮 Moça Pudding, 🍫 Moça Brigadeirão China Launch Portfolio: ☕ Nestlé Tiramisù, 🍰 Nestlé Cheesecake During consumer testing, the formulations exceeded the standard Ipsos action benchmark of 115 across trial score evaluations: Pudding: Recorded a trial score of 120. Cheesecake: Recorded a trial score of 138. Tiramisù: Recorded a trial score of 137. Internal Demonstration and Launch To communicate the concept and address the challenge of explaining the three-step format, Nestlé conducted an in-house bake-off where colleagues demonstrated the simplicity of the preparation process rather than relying on standard product demonstrations. The multi-market commercial launch will be supported by: Social and digital content Local influencer-led brand communities E-retail channels Sampling activities Point-of-sale communication New Products Nestlé Launches Dessert Culinary Solutions in Brazil and China Eddie Sanders September 8, 2026 Ingredients Lallemand Launches Solyve as Dedicated Food and Beverage Enzyme Unit Ingredients Superbrewed Food Launches Thryvia Postbiotic for Functional Food and Drink Technology KPM Analytics Launches MCT700 Series In Line NIR Sensors for Food Processing Ingredients MycoTechnology and Adorvia Partner to Launch Natural Sweetener Blends New Products Food Bakery Related news

Pladis Americas is adding a seasonal twist to its Flipz lineup through a new partnership with The Elf on the Shelf and The Lumistella Company. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Pladis Americas is adding a seasonal twist to its Flipz lineup through a new partnership with The Elf on the Shelf and The Lumistella Company. The collaboration introduces Flipz Elf on the Shelf Sugar Cookie Covered Pretzels, a limited-edition holiday flavour designed to capture the spirit — and sweetness — of the festive season. The new variety features Flipz’s signature crunchy pretzels coated in a sugar cookie–flavoured white fudge and finished with colourful holiday sprinkles. “Flipz Sugar Cookie is our latest holiday limited-edition treat, created to capture the magic and joy of the season. By teaming up with The Elf on the Shelf, we’re bringing consumers a snack that is a little sweet and a little salty – just like the elves,” said Shivani Arora, marketing director at Pladis Americas. Available for a limited time, 6.5oz bags of Flipz Elf on the Shelf Sugar Cookie Covered Pretzels are rolling out across retailers in the US for the holiday season. New Products Flipz Partners with The Elf on the Shelf for Limited-Edition Festive Flavour News November 6, 2025 New Products McVitie's Launches Chocolate Christmas Treat Range with Penguin and Jaffa Elf New Products Califia Farms Debuts Horchata and Peppermint Bark Almond Creamers for Autumn Confectionery Ghirardelli Relaunches Seasonal Jack O'Lantern Chocolates across US Retail Confectionery Nestlé Unwraps 2026 Christmas Range with KitKat F1 and New After Eight New Products Snacking Food Related news

Discover Dsm-Firmenich company profile on FNBX with verified distributors, partnership requests and latest industry activity. All Companies Close Ingredients Dsm-Firmenich Employees 25,000 founded 2023 Headquarters Heerlen, Netherlands dsm-firmenich is a global leader in health, nutrition, and bioscience, formed by the 2023 merger of industry giants DSM and Firmenich. With dual headquarters in Switzerland and the Netherlands, the company employs nearly 30,000 people across 60 countries. Dedicated to "bringing progress to life," their Taste, Texture & Health division provides the food and beverage industry with essential building blocks, from natural flavours and customised vitamin premixes to advanced dairy cultures and plant-based proteins. By combining world-class sensory artistry with rigorous biotechnology, dsm-firmenich helps brands create delicious, nutritious, and highly sustainable products for the modern consumer. About Dsm-Firmenich --- Collaboration & Partnerships Dsm-Firmenich is not currently looking for partnerships. Pitch a Partnership F&B Ecosystem Claim Profile Dsm-Firmenich has no members on FNBX yet. Be discovered by B2B buyers Showcase your product catalog Signal partnership intent Claim Your Spot Are you a supplier, competitor, or distributor in the F&B space? Create your company profile to connect with giants like this. Create Free Page Takes 2 minutes. No credit card required. Authorised Distributors Americas Asia Europe Oceania There are no distributors currently. Sekai Brasil Licensed Distributor of The Good Cup (Brazil) Contact Sales Opal Packaging Plus Licensed Distributor of The Good Cup (Australia) Contact Sales BM Target Licensed Distributor of The Good Cup (Japan) Contact Sales Alternative Way Licensed Distributor of The Good Cup (France) Contact Sales PackEco Solutions Licensed Distributor of The Good Cup (Canada) Contact Sales Groupe DGL Licensed Distributor of The Good Cup (US) Contact Sales No More Lids Licensed Distributor of The Good Cup (UK) Contact Sales Submit New Distributors Company Name Contact Email Description Distribution Location Asia-Pacific Americas MENCA Europe Submit Are you a verified distributor? Claim your territory Recent Activity Business & Finance Cosaic Secures $6 Million Seed Funding Led by DSM-Firmenich Ventures April 23, 2026 Ingredients Meala FoodTech Launches Texturised Pea Protein Innovation for GLP-1 Friendly Foods April 13, 2026 Flavours & Colours dsm-firmenich and PANTONE Launch Cloud Dancer Fragrance Collection December 16, 2025 Facilities dsm-firmenich Opens Po ONE Lab Fragrance Innovation Hub in Riyadh February 5, 2026 Listings Add Listing

Nugent will report directly to President & CEO Greg Hughes, taking the helm of a division that includes high-growth brands such as On The Rocks™ Premium Cocktails and -196™. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Soft drinks Suntory The Newsroom Suntory Global Spirits has announced the appointment of Davin Nugent as President of Global Ready-To-Drink (RTD), a strategic move aimed at accelerating the company's ambition to become the world's leading premium spirits player in the convenience category. Nugent will report directly to President & CEO Greg Hughes, taking the helm of a division that includes high-growth brands such as On The Rocks™ Premium Cocktails and -196™ . Executive Profile and Track Record Nugent brings over 25 years of experience in the global beverage sector, with a specific focus on RTD innovation and market expansion. Previous Role: Most recently served as Global Vice President of Innovation at Anheuser-Busch InBev (ABI) . Prior Experience: Formerly held the position of CEO at Mark Anthony Brands International , gaining significant exposure to the explosive growth of the hard seltzer and flavoured malt beverage categories. Strategic Mandate: Global Leadership Suntory has explicitly stated its aspiration to become the number one RTD company globally. Nugent’s remit involves sharpening the focus on executing global priorities and building momentum for the portfolio across international markets. The company is leveraging a unique competitive advantage: over a century of expertise in spirits and non-alcoholic beverages. This foundation allows for "breakthrough innovations" using high-quality base liquors. The strategy is already yielding results, with the -196™ brand enjoying strong double-digit growth in the US following the introduction of over ten new offerings globally in 2025. Greg Hughes , President & CEO of Suntory Global Spirits, outlined the operational goals: "Our aspiration is to be the #1 RTD company globally by enhancing our capabilities to quickly optimise taste and design for local markets. I am confident Davin will help us sharpen our focus on executing our RTD priorities, building momentum for our brands around the world and further strengthening our position in this critical category." Davin Nugent commented on the opportunity: "Suntory is world-renowned for its dedication to craftsmanship, which has led the company to be a leader in the competitive RTD markets in Japan and Australia. This is a category that continues to grow as consumers seek convenience and high-quality experiences, so I'm thrilled to be joining the team to capitalise on this opportunity." People Suntory Global Spirits Names Davin Nugent President of Global RTD to Drive Premium Strategy News January 7, 2026 People Kraft Heinz Appoints Lucy Hovey as CFO for UK and Ireland Operations People The Hershey Company Appoints Dave Hulays as Chief Financial Officer People Nestlé Waters UK Appoints Thomas Conquet as UK Managing Director People Ben & Jerry's Appoints Three Independent Directors to Board Beverage Alcohol People Business & Finance Related news

Mondelēz International brand CHIPS AHOY! has launched a limited-edition Mystery Cookie, combining social commerce on TikTok Shop. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Confectionery Mondelēz International The Newsroom Confectionery and biscuit major Mondelēz International has announced the rollout of a limited-edition product offering from its CHIPS AHOY! brand, the CHIPS AHOY! Mystery Cookie. The launch introduces a secret flavour profile packaged in overhauled packaging featuring caution tape aesthetics and unidentifiable cookie graphics. Supported by a direct-to-consumer drop model, interactive digital mechanics, and a nationwide retail launch, the product is engineered to engage Gen Z consumers by combining physical snacking with digital culture. Gen Z Marketing and Interactive Campaign Architecture The limited-edition campaign transforms standard biscuit purchasing into an interactive experience. By positioning the secret product formulation as a digital side quest, the brand aims to drive customer engagement across both online and physical retail channels. Mili Laddha, Senior Director Marketing at Mondelēz International, stated that the brand structured the launch around gaming and social interaction to match consumer habits, converting a standard snack format into an interactive digital experience. To support the narrative, the brand's mascot, Chip, is being deployed across marketing channels as part of a campaign centred on solving a fictional digital glitch to reveal the true flavour. Social Commerce and Distribution The product deployment relies on a dual-stage rollout strategy across social commerce and traditional retail stockists: 🛒 TikTok Shop Debut: Commercial availability commenced on 30 July 2026 via the SnackWorks storefront on TikTok Shop, marking the brand's initial entry into social commerce drops. 🏪 Nationwide Physical Retail: Physical stockists across the United States will begin receiving shipments for store-level retail availability starting 10 August 2026. By leveraging TikTok Shop ahead of physical store replenishment, the manufacturer is using social commerce channels to generate early digital engagement and track geographical consumer interest. Flavour Reveal To accelerate customer participation and store-level velocity, Mondelēz International is supporting the launch with an integrated sweepstakes mechanism: Packaging QR Code Integration: Consumer packaging features a scanned QR code directing buyers to a dedicated online portal to submit official flavour predictions. Consumer Incentive Structure: Participant entries are entered into a promotional draw featuring a US$25,000 grand prize alongside secondary prize allocations. Halloween Reveal Window: The secret flavour identity will remain unconfirmed through Q3 trading, with the official reveal scheduled to take place on Halloween, 31 October 2026. The coordinated activation highlights how global CPG brand owners deploy social-first selling platforms, interactive packaging, and extended campaign timelines to build brand awareness and drive repeat trial across mass and digital channels. New Products Mondelez Launches CHIPS AHOY Mystery Cookie Flavour Jacob Deraille August 2, 2026 Food BARK and Girl Scouts of the USA Partner to Launch Dog Cookies New Products pladis Launches McVitie's Flipz in China with Three Locally Developed Flavours New Products Keebler Relaunches Spookie Fudge Stripes for Halloween 2026 with Experiential Zoo Campaign Marketing Oreo Launches Twist Lick Vote Campaign with Three Limited Edition Flavours New Products Bakery Snacking Food Related news

Lifestyle sports nutrition brand GHOST has scaled its hospitality footprint by becoming the official energy drink partner of The Venetian Resort Las Vegas. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Lifestyle sports nutrition brand GHOST has finalised a property-wide distribution agreement with The Venetian Resort Las Vegas, securing its position as the official energy drink partner for the Nevada Strip destination. The partnership expands the brand's footprint across both The Venetian and The Palazzo, which collectively represent the largest resort property in North America. The deal transitions the relationship from a selective retail presence into a fully integrated, resort-wide distribution model, paving the way for multi-channel marketing campaigns and guest experiences throughout the calendar year. The development marks a significant step in the energy drink brand's strategy to secure high-visibility placement within premium hospitality and travel environments. Scaling Hospitality Distribution in Las Vegas The formalised agreement builds upon a trial phase between GHOST and the resort operators that spanned nearly two years. During this initial period, the energy beverage was stocked in select locations on-site. Following consistent performance and positive consumer response, the new agreement establishes a property-wide supply chain, integrating GHOST Energy into multiple operational sectors of the resort: 🏨 Guest Rooms and Minibars – Placing the energy drinks directly within guest accommodations across both luxury hotels. 🎰 Casino Floors – Providing high-visibility beverage options across the primary gaming and entertainment spaces. 🏊 Pool Decks and Day Clubs – Accessing recreational outdoor areas to drive daytime refreshment sales. 🍽️ Resort Dining and Nightlife – Integrating the brand into the properties' diverse food and beverage outlets. By establishing this comprehensive footprint, the brand aims to drive volume sales among the millions of international and domestic tourists who visit the luxury resort complex annually. The partnership highlights a broader operational focus within the functional beverage sector, where category leaders are increasingly targeting the hospitality and leisure markets to diversify their consumer touchpoints. While energy brands have traditionally relied on convenience store shelves and conventional grocery networks to drive transaction volumes, premium resort properties offer a captive audience of business travellers, convention attendees, and vacationers. According to Marcy Miles, Chief Marketing Officer for The Venetian Resort Las Vegas, modern hospitality consumers demand brand experiences that feel current and aligned with contemporary lifestyle trends. She noted that integrating the beverage portfolio across the resort provides the company with new opportunities to engage with guests dynamically during their stay. The expansion is highly personal for the Chicago-founded brand, which maintains deep regional and corporate ties to the Las Vegas area. According to Dan Lourenço, co-founder and Chief Executive Officer of GHOST, the transition to full resort-wide availability represents an important commercial milestone for the business as it seeks to deepen its footprint in premium, high-traffic commercial environments. Operating in the highly competitive sports nutrition and functional energy drink sectors, GHOST has built its brand equity around product formulation transparency and licensed flavour collaborations. The company plans to leverage its supply chain network and the resort’s massive physical infrastructure to deploy themed marketing activations throughout the year, using the Las Vegas Strip as a high-visibility platform to support its broader national growth goals. Business & Finance GHOST Energy Secures Official Partnership with The Venetian Resort Las Vegas Eddie Sanders June 16, 2026 Soft drinks CCEP Refreshes Coca-Cola Supercan Range with Premier League Loyalty Launch Business & Finance Maison Pommery and Henkell International End Partnership Talks Coffee & Tea Luckin Coffee Partners with Duolingo for Back to School Campaign Business & Finance Kraft Heinz and Disney Form Multi-Year Foodservice and Media Alliance Energy Drinks Business & Finance Related news

Hornitos Tequila and Jarritos have launched the limited-edition Margaritos Flavour Pack, a co-packaged product combining Hornitos Reposado. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Suntory Global Spirits brand Hornitos Tequila has announced a co-branded partnership with Mexican soft drink producer Jarritos to launch a limited-edition packaging solution, the Margaritos Flavour Pack. The seasonal release leverages the brand equity of both established Mexican manufacturers to offer a simplified cocktail preparation kit aimed at the summer retail market. The collaboration represents an industry focus on cross-category merchandising, bringing together a premium spirit and a non-alcoholic mixer within a single purchase format. Cross Brand Collaboration The joint venture unites two brands with parallel histories, both having been founded in Mexico in 1950. The co-packaging concept utilises the long-standing consumer habit of pairing tequila with fruit-flavoured sodas in casual dining and social environments. According to Rashmi Raine, Vice President of Tequila at Suntory Global Spirits, the partnership with Jarritos aims to lower the barrier to entry for home cocktail preparation. By presenting a packaged solution that requires minimal ingredients, the brands seek to capture consumer transaction volume during peak outdoor hosting occasions. Product Specifications At the core of the Margaritos Flavour Pack is the combination of Hornitos Reposado, distilled using agave, yeast, and water, with three of Jarritos’ most popular carbonated soft drink lines. The co-pack is designed to facilitate a simple three-step serve over ice. The variety pack features the following flavour pairings: 🍋 Lime : A crisp, citrus-forward pairing designed to mimic the classic margarita profile. 🍊 Mandarin : A sweet and vibrant orange citrus profile. 🍍 Pineapple : A tropical, sweet profile that complements the earthy notes of the reposado tequila. Retail Distribution The launch is timed to align with National Tequila Month in July, capitalising on heightened seasonal marketing around the spirits category. In recent years, the tequila sector has seen sustained growth in the North American market, with premium and reposado segments driving significant volume. By partnering with a recognisable, nostalgic brand like Jarritos, Hornitos aims to drive incremental sales in both the off-premise retail channel and on-demand delivery spaces. The limited-edition Hornitos x Jarritos Margaritos Variety Pack is currently rolling out across the United States with a suggested retail price of $24.99. On-demand digital distribution and local retail availability are being supported through a promotional partnership with the delivery platform DoorDash. New Products Hornitos Tequila and Jarritos Partner to Launch Margaritos Variety Pack Eddie Sanders July 7, 2026 New Products Rancho La Gloria Launches Pumpkin Spice Espresso Martini Alcohol Chris Hemsworth Joins Archie Rose as Co-Owner Ahead of US Market Debut Alcohol Sazerac Expands Kentucky Bourbon Network with Acquisition of Garrard County Distilling New Products Bardstown Bourbon Launches 2026 Discovery and Lochs of Jura Whiskeys New Products Alcohol Beverage Related news

Casa Maestri, one of the world's leading tequila distilleries, has announced the launch of Dubai Chocolate Pistachio Cream, a premium tequila-based liqueur designed to capitalise on the viral global pistachio-chocolate trend and bridge the gap between artisanal confectionery and luxury spirits. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Casa Maestri has officially unveiled its newest innovation: Dubai Chocolate Pistachio Cream. The release marks a significant milestone in the tequila category, as the company becomes the first scaled producer to integrate the "Dubai chocolate" flavour profile, characterised by premium pistachio and rich cocoa, into a functional tequila cream format. The launch is a direct response to a massive surge in consumer demand for pistachio-based confectionery, which has generated over 100 million social media impressions and tens of millions in retail sales within recent months. The development of Dubai Chocolate Pistachio Cream represents a shift in how legacy tequila producers approach innovation. Celia Maestri, CEO of Casa Maestri, stated that the product reflects the evolving mindset of the modern spirits consumer, "Consumers are no longer just buying alcohol, they are buying experiences, flavours, and stories. With Dubai Chocolate Pistachio Cream, we are delivering all three in one bottle." By merging premium tequila with a decadent dessert profile, Casa Maestri is effectively creating a new subcategory within cream liqueurs. This move allows the organisation to target two distinct demographics simultaneously: traditional tequila drinkers looking for a novel finish and "permissible indulgence" seekers who frequent the dessert and luxury confectionery aisles. Technical Formulation and Sensory Profile To ensure the product maintains the integrity of the Casa Maestri brand (NOM 1438), the technical formulation balances the inherent warmth of agave with a complex, creamy texture. Key attributes of the formulation include: Spirit Base 🥃 Utilises premium tequila to provide a clean, slightly spicy foundation. Indulgent Inclusions 🍫 Blended with natural pistachio and chocolate flavours to replicate the opulence of Dubai's confectionery culture. Mouthfeel and Finish 🍦 Engineered for a velvety, smooth profile with primary notes of roasted pistachio and cocoa, finished with a subtle agave heat. The 15% ABV (30 Proof) positioning allows for high versatility in consumption. The brand is recommending the liqueur for neat serves, chilled shots, or as a premium base for artisanal cocktails, providing on-premise operators with a high-margin "liquid dessert" solution. Jose Coira, VP of Global Business Development, emphasised that the launch is intended to give retailers a "trending" asset that consumers are already actively searching for online. The digital-first nature of the flavour trend provides Casa Maestri with immediate "built-in" brand awareness as it scales across new markets. The product is now available for global distribution, with a phased rollout strategy prioritising high-volume retail environments in the United States and Europe. Furthermore, the brand is targeting the travel retail sector, where "Dubai-inspired" luxury goods consistently see high unit velocity. As the agave spirits industry continues to premiumise, the success of Dubai Chocolate Pistachio Cream will likely serve as a benchmark for how distilleries can leverage viral culinary trends to drive incremental growth and diversify their portfolios beyond traditional Blanco, Reposado, and Añejo expressions. New Products Casa Maestri Launches Dubai Chocolate Pistachio Cream Tequila Liqueur Eddie Sanders May 6, 2026 New Products Rancho La Gloria Launches Pumpkin Spice Espresso Martini Alcohol Chris Hemsworth Joins Archie Rose as Co-Owner Ahead of US Market Debut Alcohol Sazerac Expands Kentucky Bourbon Network with Acquisition of Garrard County Distilling New Products Bardstown Bourbon Launches 2026 Discovery and Lochs of Jura Whiskeys New Products Alcohol Beverage Related news

Red Bull is launching a strategic digital activation designed to combat the phenomenon known as "Quitter's Day" (9 January), the date by which most New Year's resolutions historically fail. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Energy Drinks Red Bull The Newsroom Red Bull is launching a strategic digital activation designed to combat the phenomenon known as "Quitter's Day" (9 January), the date by which most New Year's resolutions historically fail. The energy drink giant has unveiled Red Bull Zero Missed Workouts , a fitness challenge hosted on the Strava platform. Running from 9 January through 6 February, the initiative gamifies habit formation over a 28-day period, incentivising users to maintain their fitness regimes through tiered rewards. Challenge Mechanics and Rewards Structure The campaign invites participants to log any fitness activity via the Strava app. To drive retention throughout the month, Red Bull has structured a tiered reward system based on consistency frequency: 7 Days Logged: Participants become eligible to claim a can of Red Bull Zero. 14 Days Logged: Users unlock exclusive motivational content featuring a Red Bull athlete. 21 Days Logged: High-frequency users gain entry into a sweepstakes for the chance to participate in a HYROX race of their choice. The campaign serves as a vehicle to promote Red Bull Zero , the brand's zero-sugar variant sweetened with monk fruit extract. Coinciding with the fitness challenge, the brand has highlighted a significant compliance milestone: the 8.4 fl oz Red Bull Zero is now NSF Certified for Sport® . This certification verifies that the product is free from over 290 substances banned by major athletic organisations, positioning the SKU as a safe option for competitive athletes and performance-focused consumers. The challenge is free to enter with no purchase necessary, leveraging the "freemium" model often used in digital fitness integrations to drive brand affinity and product trial. Energy Drinks Red Bull Targets 'Quitter's Day' with Strava Challenge and NSF-Certified Zero Sugar Push News January 6, 2026 Energy Drinks Red Bull Expands Seasonal Portfolio With Sudachi Lime Summer Edition Energy Drinks Red Bull Permanently Reinstates Fan-Favorite 'Iced' and 'Peach' Editions Nationwide Energy Drinks Tesco to launch exclusive Red Bull advent calendar for limited one-week run Energy Drinks Red Bull Expands Sugar-Free Range with New Lilac Edition in the UK Energy Drinks Beverage Marketing Related news