Pabst Blue Ribbon (PBR) and Grillo’s Pickles have announced a strategic partnership to launch "PBR x Grillo’s Pickle Beer," a 4.7% ABV limited-edition lager that transitions a popular "spear in a beer" dive bar ritual into a nationwide ready-to-drink (RTD) retail product. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Pabst Blue Ribbon (PBR) and Grillo’s Pickles have joined forces to debut a limited-edition "PBR x Grillo’s Pickle Beer." This collaboration marks a calculated move to capitalise on the "savoury beverage" trend by taking a localised "dive bar" ritual, placing a pickle spear into a lager, and scaling it for national retail distribution. The product is scheduled to hit shelves on May 4, 2026, targeting the high-volume summer seasonal window. The launch is supported by an omnichannel marketing strategy that includes a high-visibility NASCAR activation at Talladega Superspeedway. Product Development and Flavour Profile The PBR x Grillo’s Pickle Beer is engineered as a sessionable, "easy-drinking" brew that maintains the core identity of both brands. Clocking in at 4.7% ABV, the formulation balances the maltiness of PBR’s classic lager with the crisp, dill-forward punch associated with Grillo’s proprietary pickling process. Rachel Keeton, Pabst Senior Brand Director, noted that the partnership was a "natural evolution" of a consumer-led ritual. By making the "spear in a beer" official, the brands are reducing the barrier to entry for fans of the pairing while ensuring a consistent, pre-mixed flavour profile that is difficult to replicate with inconsistent garnish quality. The NASCAR Activation To drive initial brand awareness and signal the partnership's "boldness," Grillo’s and PBR will unveil a co-branded paint scheme for a car in the NASCAR Cup Series Jack Link’s 500 at Talladega Superspeedway on April 21. This sponsorship choice is strategically aligned with the "blue-collar" and "heritage" demographics shared by both brands. By utilising NASCAR as a platform, the collaboration gains high-frequency visibility among a fanbase that prioritises brand loyalty and seasonal outdoor consumption—key drivers for the summer energy and beverage categories. Retail Distribution and Market Strategy The rollout is designed for maximum "grab-and-go" accessibility across a wide range of retail tiers, from mass-market grocery to specialised beverage outlets. Starting May 4, the product will be available while supplies last at: Mass Retailers : Walmart. Traditional Grocery : Albertsons, Safeway, Publix, and Food Lion. Specialised Retail : Total Wine & More. Convenience and Digital : GoPuff and KwikTrip. For retailers, the limited-edition nature of the product drives a "buy it while it’s cold" urgency, encouraging impulse purchases and high stock turnover. The product’s 4.7 ABV positioning ensures it remains a viable option for high-volume social occasions, such as backyard gatherings and beach trips. The Rise of Savoury and Cult Collaborations The PBR x Grillo’s deal represents a maturing trend where "cult-favorite" brands in adjacent categories utilise each other’s brand equity to enter specialised niches. For Grillo’s, the deal extends the brand beyond the produce aisle and into the beverage cooler. For PBR, the collaboration adds a "premiumized" yet accessible flavour innovation to its portfolio without alienating its core value-conscious consumer base. Industry analysts expect that the success of the Pickle Beer pilot will serve as a benchmark for future "savoury" beer innovations. As the beer category becomes increasingly segmented, the ability to formalise existing consumer rituals into shelf-ready products provides a low-risk pathway for legacy brands to maintain cultural relevance and drive incremental growth among younger, flavour-seeking demographics. New Products PBR and Grillo’s Pickles Launch Limited Edition Pickle Beer Nationwide Eddie Sanders April 14, 2026 People BrewDog CEO James Taylor Steps Down New Products Tom Holland’s BERO Launches Non-Alcoholic Shandy Line New Products Carlsberg Britvic Launches Birrificio Angelo Poretti Alcohol Free in UK New Products Carlsberg Malaysia Introduces ChongQing Beer New Products Beverage Alcohol Related news

Meiji has expanded its Japanese confectionery portfolio with the limited-edition launch of 'Nomitsu Ka Tsubutsubu Ichigo', a two-layer chocolate formulated with 100% strawberry fruit, equivalent to target seasonal summer snacking demand. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Meiji has announced the nationwide launch of a new limited-edition fruit chocolate, 'Nomitsu Ka Tsubutsubu Ichigo' (also marketed as Rich Strawberry Fruit Pieces), across Japan. Available from 21 April 2026, the product is designed to capture seasonal demand and offer consumers a highly fruit-forward, indulgent snacking experience during the warmer spring and summer months. The launch represents a strategic effort by the confectionery giant to broaden its portfolio and drive chocolate consumption during a time of year when traditional chocolate sales often face temperature-related headwinds. Dual Layer Formulation and Textural Innovation The new confectionery utilises a sophisticated dual-layer format, combining a rich milk chocolate base with a vibrant strawberry chocolate top layer. A key differentiator for the product is its formulation, which is made using 100% strawberry fruit (fresh equivalent). The product is engineered to closely replicate the sensory experience of consuming real strawberries. This is achieved through specific textural and flavour inclusions: Natural Crunch 🍓: The inclusion of visible strawberry seeds and real fruit pieces provides a distinct, crunchy texture. Flavour Balance 🍫: The formulation delivers a calculated balance of natural fruit tartness and the creamy sweetness of milk chocolate. Sensory Appeal: Designed to provide a "juicy" mouthfeel, offering a more refreshing profile than heavy, traditional chocolate bars. Targeting Summer Consumption Occasions The development of the Rich Strawberry Fruit Pieces responds directly to internal data indicating a peak in seasonal demand for fruit-infused chocolates between April and July. By launching a product that feels lighter and more refreshing, Meiji is actively working to expand consumption opportunities for chocolate as a permissible treat for short, everyday breaks. Premium Packaging and Retail To communicate its premium positioning on the retail shelf, the 32g product features an elevated packaging design. The visual identity centres on a large, high-resolution image of a red strawberry, complemented by sophisticated gold foil detailing on the product name. This premium aesthetic helps justify the product's positioning as an indulgent, "feel-good" bite. The limited-time offering is currently rolling out at select retailers nationwide across Japan, supporting Meiji's broader strategy of maintaining shelf excitement and driving impulse purchases through rapid, high-quality seasonal innovation. New Products Meiji Launches Limited Edition Strawberry Fruit Chocolate in Japan Eddie Sanders April 17, 2026 Coffee & Tea Starbucks Japan Launches Banana Affogato Frappuccino Events Discover Export‑Ready Japanese Products at Japan's Food Export Fair Fresh Produce Tropic Biosciences Secures Approval for Non-Browning Banana in Japan and Brazil Plant-based Sushi University Debuts Authentic Plant-Based Omakase to Address Culinary Gap for Tourists in Japan Snacking Confectionery New Products Food Related news

El Mayor Tequila introduces 375mL sizes of its Blanco and Reposado expressions to meet rising consumer demand for smaller, trial-friendly spirit formats and versatile at-home mixing. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom El Mayor Tequila, the premium brand produced by the Gonzalez family, has announced the introduction of 375mL sizes for its Blanco and Reposado expressions. Available starting this month, the smaller format is designed to align with evolving consumer usage needs, specifically targeting the demand for trial-friendly price points and portable options for social occasions. The launch follows the brand’s introduction of a 1.75L format last year, signalling a comprehensive strategy to capture a wider range of consumption occasions across the retail landscape. Discovery and Accessibility The 375mL format is increasingly viewed by industry analysts as a vital tool for consumer discovery. By offering a premium product at a minimum suggested retail price of $14.99, El Mayor is lowering the barrier to entry for shoppers who may be hesitant to commit to a standard 750mL bottle when trying a new brand. "We know people want great tequila that fits their lifestyle and their budget," said Kayleigh Longo, Brand Manager for El Mayor. Longo noted that the 375mL size makes it easier for consumers to engage with the brand in diverse settings, from home cocktail preparation to gift-giving and social gatherings. To coincide with the launch and the beginning of the spring cocktail season, El Mayor has partnered with Cocktail Courier to debut a curated cocktail kit. Priced at $89.99, the kit includes: One 375mL bottle of El Mayor Reposado Ingredients for two signature drinks : The Tequila Sunrise Spritz and the Paloma Fresca. This cross-channel promotion highlights the brand's focus on the "home bartender" demographic, providing all necessary components for high-quality serves in a convenient, all-in-one package. Despite the change in format, the production standards for El Mayor remain consistent. All liquid is distilled and produced at Destiladora Gonzalez Lux in Arandas, Mexico, using 100% estate-grown Blue Weber Agave. El Mayor Blanco : An unaged expression characterised by a crisp, light body with floral and pepper notes. El Mayor Reposado : A bright, golden tequila rested in American white oak barrels for a minimum of nine months, delivering a profile of fruit, vanilla, and spice. The addition of the 375mL size reinforces the brand's commitment to the premium tequila category while ensuring flexibility in a market that is increasingly prioritizing convenience and format variety. Alcohol El Mayor Tequila Expands Portfolio with New Smaller Format Sizes News March 18, 2026 Alcohol UK Introduce Digital Age Verification for Alcohol Sales New Products Cointreau Launches Chilli-Infused Liqueur to Target Spicy Margarita Trend New Products Republican Red Winery Launches The 1776 Collection New Products Brown Brothers Enters Ontario Market With Limited Edition Moscato New Products Beverage Alcohol Packaging Related news

Nestlé Cereals has announced the debut of Nesquik Strawberry Cereal in the UK and Ireland, marking the first time the brand's iconic milkshake flavour has been adapted for the breakfast cereal category since its 1957 British launch. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Food Nestlé The Newsroom Nestlé Cereals has announced a significant expansion of its breakfast portfolio with the introduction of Nesquik Strawberry Cereal. Available starting April 2026, the launch brings one of the brand’s most recognisable milkshake flavours to the cereal aisle for the first time in the United Kingdom and Ireland. The move is designed to capitalise on the deep-rooted brand equity of the Nesquik name, which has maintained a presence in the UK market since 1957, while offering a modern, nutritionally aligned option for families. The rollout begins with exclusive initial availability at Morrisons and Sainsbury’s before transitioning to a nationwide retail distribution model. From Milkshake to Cereal The introduction of the strawberry variant follows the long-standing success of the original Nesquik chocolate cereal. By transitioning the strawberry milkshake flavour into a solid format, Nestlé is utilising a "cross-category heritage" strategy. This approach reduces the barrier to trial by offering consumers a familiar flavour profile in a new consumption window. Sarah Fordy, Head of Marketing for Nestlé Cereals UK, emphasised that the launch builds on more than 60 years of heritage. "Our aim has been to offer even more variety at breakfast while staying true to the playful spirit the Nesquik brand is known for," Fordy stated. Sensory Innovation and Product Architecture A primary differentiator for the new SKU is its "milk-altering" capability—a signature of the Nesquik brand. The cereal is engineered to turn breakfast milk pink, creating a high-engagement sensory experience that targets the "fun and enjoyment" drivers of the family breakfast occasion. Key technical and nutritional specifications include: Ingredient Foundation: Whole grain is the primary ingredient, aligning with the industry-wide shift toward high-fibre formulations. Fortification Profile: Enriched with iron and seven essential vitamins. Clean Label Standards: Formulated with no artificial colours or flavours, addressing the modern parental demand for ingredient transparency. Usage Context: Recommended as part of a balanced breakfast, encouraging "basket-building" behaviours where consumers pair the cereal with fruit and protein sources. Diversifying the Breakfast Occasion For B2B stakeholders and retail category managers, the launch of Nesquik Strawberry Cereal represents an effort to revitalise the "indulgent-yet-functional" segment of the cereal aisle. While the product leans into a "playful" brand identity, its high-fibre and whole-grain credentials allow it to compete within the "Better-for-You" (BFY) category. Strategic objectives for the rollout include: Category Growth: Attracting consumers who may have migrated away from traditional cereals by offering a novelty flavour profile from a trusted brand. Retail Footprint Expansion: Leveraging the "first-to-market" status at Morrisons and Sainsbury's to drive initial foot traffic and data collection. Portfolio Refresh: Modernising the Nesquik cereal line to ensure it remains relevant to a new generation of parents who grew up with the milkshake brand. The launch of Nesquik Strawberry Cereal highlights a broader trend in the FMCG sector where heritage brands are "mining the vault" for successful flavour profiles to drive innovation in adjacent categories. By combining the nostalgic appeal of 1950s branding with 2026 nutritional standards, Nestlé is positioning itself to own a larger share of the morning consumption window. New Products Nestlé Cereals Launches Nesquik Strawberry Cereal in UK and Ireland News April 8, 2026 New Products General Mills Launches Honey Nut Cheerios Protein Cereal New Products Kevins Natural Foods Expands into Breakfast Segment with Scramble Starters New Products Sweet Loren's Enters Breakfast Category with Ready-to-Bake Scones and Oatmeal Bars New Products Purely Elizabeth Expands into Protein Category with Whole Food Granola Launch New Products Food Related news

The deal underscores the continued private equity appetite for sustainable material assets, as investors look to capitalise on the regulatory and consumer shift away from plastics toward fibre-based solutions. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Kingswood Capital Management , a private equity firm specialising in operational improvements, has entered into a definitive agreement to acquire the paper-based packaging division of Coveris . The transaction serves as a complex corporate carve-out that will see the unit separate from its parent group and rebrand immediately as Paragon Print and Packaging . The deal underscores the continued private equity appetite for sustainable material assets, as investors look to capitalise on the regulatory and consumer shift away from plastics toward fibre-based solutions. The Return of Paragon: Operational Scale Upon completion, the standalone business will revert to its historic name, Paragon Print and Packaging , a brand established in 1994 that carries significant legacy recognition in the UK and continental Europe. Key Business Metrics for Paragon: Portfolio: High-quality, sustainable paper-based solutions for food, household, and personal care. Specialisation: Self-adhesive and linerless labels, lined board, cartons, and trays using eco-friendly materials. Leadership: Jo Ormrod , the current Chief Operating Officer, will be appointed as Chief Executive Officer of the newly independent Paragon entity. The existing management team will remain in place. "We are excited about our next chapter with Kingswood," said Jo Ormrod . "We are proud to return to our legacy name Paragon, a brand customers know and trust going back over three decades. I’m incredibly proud of what the team has built." A Streak of Complex Carve-Outs For Kingswood , this acquisition fits a specific investment thesis focused on complex corporate carve-outs of market-leading businesses. This deal marks the latest in a rapid series of similar high-profile transactions for the firm over the last two years: RAVE Aerospace: Acquired just this month from Safran (formerly Safran Passenger Innovations). Daramic: A global manufacturer of battery separators acquired from Asahi Kasei . Kodak Alaris: Acquired from the UK Pension Protection Fund. Alex Wolf , Founder and Managing Partner at Kingswood, commented: "Paragon has an enduring legacy as a trusted provider of sustainably produced solutions. We’re looking forward to supporting Jo and the rest of the leadership team as they join the Kingswood portfolio and embark on the next chapter as a standalone company." Strategic Divergence For Coveris , the sale allows for a sharpened focus on its core competency: flexible plastics. Andrew Kovach , Managing Director at Kingswood, noted that Paragon's strong market position and product lineup offered "tremendous opportunities for growth" as global companies seek sustainable alternatives. Transaction Details The deal is expected to close in several weeks , subject to customary legal and regulatory requirements. Financial Advisor: Jefferies served as the exclusive financial advisor to Kingswood. Legal Counsel: Kirkland & Ellis LLP provided legal counsel. Packaging Kingswood Capital Acquires Coveris Paper Unit in Strategic Carve-Out; Rebrands as Paragon News February 10, 2026 Packaging American Packaging Corporation Enhances Fresh Produce Packaging Packaging EPL and Indovida Merge to Form $2 Billion Packaging Group Packaging J.M. Smucker Co. unveils first major packaging redesign in thirty years Packaging ProAmpac Expands Fibre-Based ‘High Barrier’ Series to Replace Foil and METPET in Dry Food Packaging Business & Finance Packaging Related news

Barilla, the Official Pasta Partner of Formula 1®, is capitalising on the global surge in F1 viewership by launching "Barilla Racing Wheels," a special-edition pasta shape designed to merge high-performance sports licensing with the traditional "Domenica Italiana" (Italian Sunday) meal occasion. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Barilla, the world’s leading pasta manufacturer, has announced the launch of Barilla Racing Wheels, a collectors’ edition pasta shape inspired by its official partnership with Formula 1®. The product represents a strategic effort to translate a high-profile sports sponsorship into a tangible retail product, targeting the intersection of sports fans and premium food consumers during the 2026 race season. The launch is centred on the cultural concept of "Domenica Italiana," an Italian tradition of gathering for a shared meal while watching the race, effectively creating a specific consumption occasion tied to the F1 calendar. Product Engineering: Performance-Driven Design The Barilla Racing Wheels are not merely a novelty shape; they are engineered to meet the brand's "Al Bronzo" performance standards. The design reflects the technical precision associated with Formula 1® engineering: Shape Dynamics : A ridged, circular shape modelled after F1 wheels, designed specifically to maximise sauce adhesion. Texture Profile : Formulated to deliver a consistent al dente bite, a core requirement for Barilla’s premium positioning. Collectors' Positioning : Packaged as a special-edition SKU to drive impulse purchases and "brand-love" among the growing F1 fanbase in the United States. Angie Cotter, U.S. Pasta Category Marketing Director, stated that the product celebrates the "shared focus on detail and commitment to constant improvement" found in both pasta making and elite racing. Experiential Activation: Miami Grand Prix 2026 To support the retail launch, Barilla is implementing a high-visibility experiential strategy at the Formula 1® Crypto.com Miami Grand Prix 2026. This multi-tiered activation includes: Lasagna Bars : Two dedicated on-site locations serving classic Bolognese and Ricotta and Spinach recipes to the general public. Paddock Club Integration : A premium hospitality tier featuring "Al Bronzo by Barilla"—a bronze-cut pasta line—alongside specialised Racing Wheels dishes. Lifestyle Marketing : Utilising the race weekend to promote the "Domenica Italiana" narrative, encouraging fans to replicate the Italian Sunday tradition at home. Sports Licensing in the CPG Sector The collaboration reflects a broader trend in the Consumer Packaged Goods (CPG) industry where brands are moving beyond static logo placements to integrated product innovations. By creating a unique SKU, Barilla achieves: Incremental Category Growth : Attracting younger, sports-focused demographics into the pasta aisle. Cross-Channel Synergy : Aligning high-end Paddock Club hospitality with mass-market retail availability. Occasion Creation : Formalising "race day" as a recurring meal occasion, similar to the "Super Bowl Sunday" model in the snack and beverage categories. New Products Barilla Scales Formula 1 Partnership with Launch of Racing Wheels Pasta News April 16, 2026 New Products Very Lazy Launches Chopped Onion for UK Retail New Products Conagra Brands Expands Portfolio with Extensive 2026 Product Launches New Products Egglife Foods Launches Chocolate Egg White Wraps Exclusively at Target New Products Campbells and Banza Partner to Launch Gluten Free Condensed Chicken Noodle Soup Bakery New Products Marketing Food Related news

Heritage dairy brand Heluva Good!® has announced a strategic flavour collaboration with fresh pickle category leader Grillo’s Pickles®. The partnership debuts today with the launch of a limited-edition: Heluva Good! Grillo's Dill Pickle Dip. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Heritage dairy brand Heluva Good!® has announced a strategic flavour collaboration with fresh pickle category leader Grillo’s Pickles®. The partnership debuts today with the launch of a limited-edition: Heluva Good! Grillo's Dill Pickle Dip . The release aims to capitalise on the enduring consumer obsession with pickle-flavoured snacks, merging Heluva Good!’s 100-year history in the dairy aisle with the cult following associated with Grillo’s fresh, vinegar-forward profile. Flavour Architecture and Usage The new product is engineered to deliver a high-contrast sensory experience. It combines the signature "crave-worthy creaminess" of the Heluva Good! sour cream base with the "refreshingly bold, briny flavour" of Grillo's dill pickles. The brand positions the dip as a versatile condiment suitable for multiple consumption occasions: Traditional Dipping: Paired with potato chips. Ingredient Application: Used as a spread on burgers or sandwiches to add texture and tang. Strategic Rationale The collaboration unites two strong entities within the refrigerated section. By integrating Grillo’s specific flavour IP—known for its fresh ingredients and lack of artificial preservatives—Heluva Good! aims to revitalise the dip category with a trend-forward offering. Chris Ross , Senior Vice President of Marketing and R&D for Heluva Good!, commented on the brand synergy: "We're thrilled to be able to offer the iconic Grillo's Pickles flavour as our newest Heluva Good! Dip offering. This collaboration is about merging two beloved, taste-forward brands to create an irresistible snacking experience that delivers on flavour." Mark Luker , CMO of Grillo’s Pickles, added: "Grillo's and Heluva Good! Dip fit together seamlessly and we know consumers are going to love the combination." Commercial Availability The Heluva Good! Grillo's Dill Pickle Dip is available starting today at select retailers nationwide. New Products Heluva Good! Partners with Grillo’s Pickles for Limited-Edition 'Dill Pickle Dip' Collaboration News January 20, 2026 New Products AdvoCare Launches Limited Edition Spark Meyer Lemon Energy Supplement New Products Welch's Launches Limited Edition Sparkling Blueberry New Products High Noon Launches Limited Edition Transfusion Seltzer New Products Graeter’s Ice Cream Launches Backstretch Bourbon Cherry Snacking Business & Finance New Products Food Related news

Quest Nutrition has expanded its portfolio with Dill Pickle Protein Chips and a Salted Caramel Milkshake, leveraging high-protein profiles comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Quest Nutrition, a pioneer in the active nutrition and high-protein snacking sectors, has announced a significant expansion of its product estate. The double-SKU rollout introduces Quest Dill Pickle Original Style Protein Chips and the Quest Salted Caramel Protein Milkshake . The launch represents a strategic effort by parent organisation The Simply Good Foods Company to capture a larger share of the rapidly growing functional food market, utilising on-trend flavour profiles to drive incremental volume across both digital commerce and physical mass-market retail channels. In a highly competitive salty snack market, maintaining strong brand equity requires continuous innovation in sensory appeal and product format. Having pioneered the mainstream protein chip category over a decade ago, Quest is reinforcing its market leadership by introducing its first new Original Style chip flavour in more than ten years. By launching the Dill Pickle variant, the brand is capitalising on the massive consumer demand for tangy, acidic, and fermented flavour profiles, which have transitioned from niche culinary trends into mainstream snacking staples. Emily Johnston, Senior Vice President of Quest Marketing, stated that great taste is not a one-size-fits-all proposition. Johnston noted that as creators of the modern protein chip segment, Quest is focused on pushing the category forward by delivering flavour variety without compromising the clean, high-quality nutritional standards that its core demographic of professional and everyday athletes expects. Formulation and Sensory Profiles The new additions are engineered as high-density nutritional tools, balanced to satisfy sensory cravings while meeting strict daily macronutrient targets: Quest Dill Pickle Original Style Protein Chips: Formulated to deliver a crispy, tangy bite with a sharp vinegar finish and a robust burst of dill. The chips are baked rather than fried to reduce overall fat content, containing 19 grams of protein and a minimal 4 grams of net carbohydrates per serving. This clean macronutrient profile allows the product to function as a versatile, low-glycemic lunch companion or on-the-go snack. Quest Salted Caramel Protein Milkshake: Designed as an indulgent, ready-to-drink (RTD) liquid snack that reconciles sweet and salty cravings. Building on the brand's initial milkshake line launched in 2025, the Salted Caramel variant features a rich, ice-cream-style viscosity, packing 45 grams of protein and only 2 grams of sugar and 2 grams of net carbohydrates per bottle. By using high-quality protein bases that avoid the chalky texture common in performance foods, Quest is targeting the "permissible indulgence" market, positioning its portfolio as a convenient reward-based recovery ritual. Distribution and Activation To maximise early volume and build consumer anticipation, Quest is utilising a highly targeted, phased distribution strategy that leverages specific retail strengths: Dill Pickle Protein Chips: Debuting as an e-commerce exclusive on Amazon starting 19 May 2026. This digital-first model allows the brand to drive immediate trial and capture high-resolution consumer feedback before exploring a potential wider brick-and-mortar retail expansion. Salted Caramel Protein Milkshake: Launching in June 2026 across both Amazon and Kroger to secure an immediate digital and conventional grocery footprint. Following this initial phase, the SKU will scale to a broad national rollout at Walmart in August 2026 to capture high-velocity back-to-school purchasing. This bifurcated retail approach allows Quest to protect its margins on speciality snack flavours through digital platforms whilst securing mass-market volume for its high-rotation beverage line. New Products Quest Nutrition Launches Dill Pickle Chips and Salted Caramel Milkshake Eddie Sanders May 19, 2026 New Products Honestly I Am Expands Protein Bar Range with Two New Flavours Business & Finance Vitamin Well Group Acquires EMPWR Nutrition Group Snacking KIND Snacks Hits 50% Milestone for Regenerative Almond Sourcing New Products PB2 Foods Expands Portfolio with Portable PB2Go Cups Launch Snacking New Products Health & Nutrition Food Related news

The launch continues the brand's aggressive strategy of targeting the "high-performance lifestyle" segment with confectionery-inspired profiles that offer bold taste without sugar. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Bang Energy has announced the nationwide rollout of its latest flavour innovation, Lime Pop Drop . The launch continues the brand's aggressive strategy of targeting the "high-performance lifestyle" segment with confectionery-inspired profiles that offer bold taste without sugar. The new SKU delivers a specific "lime candy" profile, blending sharp citrus notes with a distinct pop of sweetness. This move aligns with broader category trends where consumers are increasingly seeking nostalgic, candy-like flavours in the functional beverage aisle, moving away from traditional medicinal energy drink tastes. Formulation and Target Audience Lime Pop Drop retains Bang’s standard high-stimulant architecture, designed for consumption occasions requiring sustained focus, such as gaming, festivals, or intense creative work. Key Product Specifications: Caffeine Content: 300mg per can. Sugar: Zero sugar. Flavour Profile: Sweet and tangy lime candy. Aesthetic: High-visibility neon-green packaging designed for shelf standout. Flavour as a Differentiator Dan McHugh , Global CMO, positioned the launch as a necessary evolution to keep the brand "full of personality" in a crowded market. "Bang has always been about pushing flavour forward and giving people something unexpected," McHugh stated. "Lime Pop Drop is bold, fun, and full of personality. It's a flavour that doesn't sit on the sidelines — like the people who drink Bang." Influencer and Event Activation To drive immediate trial and brand heat, Bang leveraged its relationship with the streaming supergroup AMP . The flavour was debuted at an exclusive "Big Game Kickoff Event" at Temple San Francisco, hosted by influencers Agent 00 , Duke Dennis , and ChrisNxtDoor . This activation strategy underscores Bang’s reliance on the "creator economy" to reach Gen Z consumers. It follows the brand's previous collaboration with the group on the Any Means Orange flavour, reinforcing a repeatable marketing model where digital influencers drive physical retail velocity. Availability Lime Pop Drop is currently rolling out to retailers nationwide, aiming to capture impulse purchases through its distinct flavour positioning and high-energy branding. Energy Drinks Bang Energy Targets 'Lifestyle' Demographic with Candy-Inspired Lime Pop Drop Launch News February 10, 2026 Energy Drinks Monster Energy Launches Oscar Piastri Limited Edition Cans New Products Alani Nu Partners with Becky G to Launch Purple Cotton Candy Energy Drink Energy Drinks New Monster Energy Lando Norris Zero Sugar Gold Can New Products Sneak Launches Judge Dredd Mega Berry Energy Flavour Flavours & Colours Energy Drinks New Products Beverage Soft drinks Related news

Alongside the appointment of entrepreneur Kim Kardashian as Co-Founder, the strategic partnership aims to redefine the modern energy drink category, moving away from high-caffeine "overstimulation" toward science-backed, sustained focus. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom UPDATE , the functional beverage brand pioneering paraxanthine-powered energy has announced a major corporate relaunch alongside the appointment of entrepreneur Kim Kardashian as Co-Founder. The strategic partnership aims to redefine the modern energy drink category, moving away from high-caffeine "overstimulation" toward science-backed, sustained focus. The brand overhaul coincides with a massive retail expansion. Beginning March 1, 2026 , UPDATE will execute one of Walmart’s largest beverage rollouts to date, securing placement in more than 4,000 stores nationwide , with additional SKU expansions planned throughout the year. The Paraxanthine Pivot UPDATE is positioning itself as a disruptor in a category historically defined by "bigger cans, louder flavors, and higher caffeine counts." The brand’s core differentiator is its reliance on paraxanthine —the primary metabolite that the human body naturally forms from caffeine. By utilizing isolated paraxanthine, UPDATE claims to deliver clear, balanced energy and cognitive focus while eliminating the negative side effects traditionally associated with synthetic or high-dose caffeine, such as jitters, crashes, and rapid heart rate. From Consumer to Co-Founder: The Kardashian Strategy The addition of Kim Kardashian to the executive team reflects a growing industry trend where high-profile cultural figures take active equity and operational roles in CPG brands, rather than serving as traditional paid spokespeople. According to the company, Kardashian’s involvement evolved organically. After becoming a daily consumer in 2023, her team began placing bulk orders throughout 2024. During this period, Kardashian provided unsolicited feedback on flavour profiles, formulation, and packaging aesthetics. By mid-2025, she had transitioned into a formal co-founder role. In her new capacity, Kardashian is heavily involved in: Product Formulation and Design: Refining the sensory and visual experience for the mass market. Brand Positioning: Steering the creative direction to align with the modern, high-performing consumer demographic. Cultural Relevance: Leveraging her brand-building expertise to position UPDATE as an "intentional wellness" product rather than a traditional extreme sports energy drink. Daniel Solomons , CEO and Co-Founder of UPDATE (who originally launched the brand alongside the Hess Family), emphasised the strategic alignment of the relaunch. "As we relaunch UPDATE, Kim’s role as co-founder has been instrumental," Solomons stated. "Her perspective on purposeful energy and her instinct for what resonates culturally have sharpened our long-term vision for the brand. Looking ahead, our focus is simple: build the most trusted, science-backed energy brand on the market and continue challenging the status quo with products designed for clarity, control and everyday performance." Market Context The securing of 4,000+ Walmart doors marks a significant validation of UPDATE's "clean energy" proposition. As mainstream retailers look to optimise their beverage coolers with functional, better-for-you alternatives, UPDATE is leveraging its unique ingredient profile and A-list executive backing to capture shelf space from legacy energy drink incumbents. People UPDATE Energy Appoints Kim Kardashian as Co-Founder Ahead of Massive Walmart Rollout News February 24, 2026 People The Fresh Market Partners with Carla Hall to Launch Charitable Meal Kits New Products Alani Nu Partners with Becky G to Launch Purple Cotton Candy Energy Drink New Products Garden of Life Launches Clear Whey Protein Range with Dylan Efron Sustainability Sea Tales Partners with Jamie Oliver to Drive Sustainable Seafood Demand People Energy Drinks Business & Finance Beverage Related news

Just Ingredients has partnered with MLB MVP Bryce Harper to launch two new NSF Certified for Sport protein powder flavours, targeting the intersection of professional performance and clean-label consumer trends. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Just Ingredients has announced a strategic collaboration with professional baseball player and two-time MVP Bryce Harper to debut a new range of protein powder flavours. The launch marks an expansion of the brand's Sports Nutrition Line, positioning the products as high-performance supplements that meet the rigorous standards required by professional athletes while remaining accessible for everyday consumer use. The partnership leverages Harper’s dual profile as a top-tier athlete and a growing digital influencer in the culinary space. By focusing on clean-label formulations and third-party certifications, the brand aims to differentiate itself in a crowded sports nutrition market. Technical Standards and NSF Certification A primary feature of the new launch is the NSF Certified for Sport® designation. This certification is a critical benchmark in the B2B sports nutrition sector, as it ensures the product has been tested for over 280 banned substances, as well as contaminants and accurate labelling. For professional athletes and collegiate programs, this certification provides the necessary security for use in competitive environments. For the general consumer, it serves as a high-level validation of product quality and safety, reinforcing Just Ingredients' commitment to transparency in manufacturing. Flavour Innovation and Ingredient Profile The new flavours, Bryce’s Caramel Latte and Bryce’s Banana Bread, were inspired by Harper’s lifestyle content and his interest in culinary preparation. Unlike many mainstream protein brands that utilise "natural" or artificial flavourings, Just Ingredients emphasises a "real food" approach to formulation. The product specifications include: Natural Flavouring: Use of real-food components rather than chemical additives or dyes. Performance Support: Formulated to aid in muscle recovery, strength building, and general athletic performance. Versatility: Designed for traditional supplementation as well as integration into baked goods and everyday recipes. Strategic Market Positioning The collaboration signals a move to bridge the gap between niche sports performance and the broader "clean eating" movement. Karalynne Call, Founder and CEO of Just Ingredients, stated that the new flavours were developed to exceed expectations regarding both taste and technical certification. From a commercial perspective, the partnership allows Just Ingredients to tap into Harper’s significant fan base while reinforcing its authority in the sports nutrition category. By moving away from artificial sweeteners and synthetic additives, the brand is targeting the growing segment of consumers who prioritise "whole food" ingredients over traditional, highly processed supplements. Distribution and Lifestyle Integration The Bryce Harper Just Ingredients Protein line is designed to fit into a variety of daily routines, from professional training sessions to home meal preparation. This versatility is a key component of the brand’s growth strategy, moving the product from the gym bag to the kitchen pantry. As professional athletes increasingly take ownership of their nutritional brands, collaborations like the one between Just Ingredients and Bryce Harper reflect a shift toward more authentic, science-backed partnerships that prioritise long-term health and performance over simple endorsements. New Products Just Ingredients and Bryce Harper Launch NSF Certified for Sport Protein Line News March 25, 2026 Business & Finance Actus Nutrition and Darigold Partner to Expand Speciality Protein Production New Solutions ADM Expands Plant Protein Portfolio with Eight New Soy and Pea Solutions New Products Levels Launches Strawberry Whey Protein New Products Khloé Kardashian’s Khloud Brand Launches Protein Chips Business & Finance New Products Health & Nutrition Food Related news

Italian industrial machinery giant SACMI has officially acquired a majority share in French packaging conglomerate Groupe Emballage Technologies, which comprises the operational entities Etpack, Sermatec, and Pactisoud. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Italian industrial machinery giant SACMI has officially acquired a majority share in French packaging conglomerate Groupe Emballage Technologies , which comprises the operational entities Etpack, Sermatec, and Pactisoud. The transaction, finalised on Friday, 19 December 2025, sees SACMI acquire a 65% stake in the group via its subsidiary, SACMI Packaging & Chocolate SpA . The move significantly strengthens the company's position in the secondary packaging sector and expands its industrial footprint in France. Strategic Rationale and Synergies The acquisition builds upon an existing commercial relationship established in 2019 between SACMI's Polish subsidiary and Etpack. The deal is designed to complete SACMI Packaging & Chocolate’s technological portfolio, specifically by integrating Emballage Technologies' specialised secondary packaging solutions. Key Synergies: Portfolio Expansion: The integration allows SACMI to reach new industries and market segments beyond its traditional strongholds. Manufacturing Capacity: The synergy extends to manufacturing operations. The deal will facilitate the construction and assembly of flowpack ranges and vertical packaging machines (designed by SACMI) at Sermatec’s facilities, boosting the group's responsiveness to market dynamics for low- and medium-speed applications. Operational Structure and Local Presence Despite the change in ownership, Groupe Emballage Technologies will retain its managerial autonomy. This structure aims to leverage the group's established reputation and "far-reaching presence" in the French market, serving as a local growth driver for the wider SACMI network. This aligns with SACMI Packaging & Chocolate’s broader international strategy, which already includes direct presences in Poland, the DACH region (Germany, Austria, Switzerland), and the United States. Paolo Mongardi , President of SACMI, emphasised the importance of the French market: “Strengthening our food packaging operations is a key SACMI goal. The skills and far-reaching presence of Groupe Emballage Technologies on the French market will bolster our growth there, which is extremely important to us. The complementary nature of our primary and secondary packaging solutions completes SACMI's technological proposal, opening up new market opportunities via the full involvement of our Global Network.” Pierrick Doux , who has led Groupe Emballage Technologies since 2007, commented on the future operational model: “Groupe Emballage Technologies will retain its managerial autonomy: a crucial aspect, in light of the excellent work done in recent years. Closer teamwork will facilitate the pursuit of shared strategic goals, helping to boost growth both in France and abroad.” Business & Finance SACMI Secures Majority Stake in French Packaging Group Emballage Technologies News December 19, 2025 Technology Circus SE Completes Acquisition of Belgian Food Robotics Firm Alberts Business & Finance Dole Nordic Acquires Greenfood Fresh Produce Division to Expand Regional Footprint Business & Finance Vitamin Well Group Acquires EMPWR Nutrition Group Business & Finance Solina Acquires Epicurean Butter to Enhance Dairy Flavour Solutions Business & Finance Manufacturing Packaging Technology Related news