PepsiCo has launched Pepsi Night Edition in Saudi Arabia, combining a high-caffeine formulation with an experiential Snapchat vending machine. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Soft drinks PepsiCo The Newsroom PepsiCo has expanded its carbonated beverage portfolio in the Middle East with the regional launch of Pepsi Night Edition, a limited-run beverage developed specifically for the Saudi Arabian market. The product rollout introduces a functional variation of the core Pepsi recipe, adding an extra boost of caffeine to the traditional carbonated cola base. The product is designed to appeal to sports fans and consumers participating in late-night watch parties, aligning with regional lifestyle patterns and high consumer interest in international football tournaments. To support the product launch, PepsiCo is executing a series of experiential marketing campaigns across Riyadh, combining physical product distribution with digital social media activations. Regional Cultural Integration and Consumer Engagement The decision to develop and launch a high-caffeine "Night Edition" highlights an ongoing transition in regional beverage marketing, where multinational brands adapt their product formulations to align with specific cultural habits. In Saudi Arabia, late-night socialising, dining, and sports viewing are deeply integrated into daily routines, particularly during warmer months and major sporting events. By introducing a functional soft drink tailored to these hours, PepsiCo aims to capture additional consumption occasions outside of standard daytime schedules. The campaign highlights how convenience beverage manufacturers are increasingly utilising localised, time-specific products to drive brand engagement and secure consumer loyalty in high-velocity Middle Eastern retail markets. Interactive Vending Machine Activations and Snapchat Integration A central operational component of the Saudi launch is the deployment of interactive vending machines across key consumer destinations in Riyadh. The custom-designed machines distribute a complimentary, limited-edition promotional package termed the "Pepsi Awake Kit." The distribution strategy is structured on a first-come, first-served basis to encourage early consumer trial and generate regional brand awareness. To bridge physical retail with digital media, the vending machines operate as live Snapchat hot spots. Consumers can interact with the physical installations by using the Snapchat application to tag the brand, which subsequently illuminates the location on the platform's public Snap Map. This digital integration allows PepsiCo to capture first-party user engagement data, drive organic social media reach, and leverage user-generated content to support the broader marketing campaign. Riyadh Activation Schedule and Kit Specifications The promotional campaign features a structured rollout across prominent retail and entertainment zones in the capital city. The "Pepsi Awake Kit" distributed through the interactive vending machines contains three distinct components: 🥤 Pepsi Night Edition Can – The standard bold Pepsi flavour formulated with an added boost of extra caffeine. 📱 The Keeper – A custom, built-in mobile phone holder designed to secure devices and facilitate hands-free viewing of matches. 🎽 Glow-in-the-Dark Jersey – A themed fan jersey manufactured with luminescent materials to provide visual standout in low-light viewing environments. The activation timeline and physical locations in Riyadh are scheduled as follows: 🗓️ Monday 15 June 2026 – Tifo Fan Zone, Al Nakheel Mall, Riyadh, operating from 9:30 PM to 12:30 AM. 🗓️ Sunday 21 June 2026 – Goal Park Fan Zone, ROSHN Front, Riyadh, operating from 10:00 PM to 1:00 AM. 🗓️ Monday 22 June 2026 – Goal Park Fan Zone, ROSHN Front, Riyadh, operating from 7:30 PM to 10:30 PM. By linking its physical product launch to regional entertainment venues and digital social platforms, PepsiCo intends to strengthen its market position in the competitive Middle Eastern carbonated soft drink sector, providing retail and food service partners with a high-visibility marketing platform ahead of peak summer trading. New Products Pepsi Launches Night Edition with Extra Caffeine for Saudi Football Fans Eddie Sanders June 18, 2026 New Products Dutch Bros Launches Planet Dutch Seasonal Drink Trio across US Footprint Soft drinks CCEP Invests in Limited Edition Fanta Price Marked Packs for Summer Soft drinks Beverage Industry Leaders Oppose Proposed German Sugar Tax Soft drinks Marriott International and The Coca-Cola Company Sign Global Beverage Agreement New Products Beverage Soft drinks Energy Drinks Related news

WK Kellogg Co has launched its on-pack SPOONS nutrition framework across classic brands to simplify functional benefits. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Food WK Kellogg Co (Kellogg’s) The Newsroom The legacy breakfast cereal category is undergoing a structured commercial transition as manufacturers adapt packaging communications to align with modern wellness trends. In a decisive move to drive volume, velocity and consumer trust, WK Kellogg Co has announced the national rollout of its SPOONS on-pack nutrition framework across the United States. The initiative will be applied to the back of packaging across the company's core portfolio, including household brands such as All-Bran, Corn Flakes, Frosted Mini-Wheats, Raisin Bran, and Rice Krispies. By translating complex nutritional data into a simplified, highly visible framework, the food manufacturer aims to capture health-conscious shoppers who increasingly demand functional benefits, clean labels, and manageable sugar profiles from their everyday foods. The Spoons Framework and Ingredient Transparency The primary design differentiator of the new packaging is the structured SPOONS mnemonic, which translates internal nutritional standards into digestible consumer-facing metrics. Rather than relying on standard nutrition panels alone, the framework highlights key purchasing drivers through a simplified six-part matrix: S imple Ingredients — Highlighting that three-quarters of the company's cereals are simply puffed, toasted, flaked, or shredded, utilising kitchen-style processes rather than ultra-processed manufacturing. P rotein Delivery — Emphasising that a standard bowl of cereal paired with milk delivers complete protein comparable to a whole egg, addressing the rising consumer demand for early-morning protein intake. O utstanding Fibre — Directing consumers to high-fibre options that deliver between 3 and 17 grams of dietary fibre per serving, helping to solve the widespread national fibre deficit. O ther Nutritious Foods — Promoting the role of cereal as a low-friction vehicle for communal dairy, plant-based milk, and fresh fruit consumption. N utrients You Need — Focusing on essential vitamins and minerals that are traditionally under-consumed, including iron, folate, calcium, and Vitamin D. S ingle-Digit Sugars — Restructuring consumer expectations regarding sugar content by highlighting that nearly half of the product portfolio contains 10 grams or less of added sugar per serving. According to Sarah Ludmer, Chief Wellbeing and Sustainable Business Officer at WK Kellogg Co, the visual presentation was rigorously tested with consumer panels to ensure the terminology fostered immediate comprehension and brand trust. Rebuilding Category Relevance The rollout represents a calculated effort to leverage first-party consumer research indicating that shoppers are often unaware of the underlying nutritional density of legacy grains. While the corporate marketing strategy has recently highlighted functional benefits, including a high-visibility marketing campaign focused on dietary fibre, the SPOONS framework establishes a permanent, retail-facing educational tool to sustain this momentum. This educational focus addresses a critical macroeconomic reality in the modern food industry: the "fibre gap." With clinical data indicating that approximately 95 per cent of the population fails to meet daily recommended fibre intakes, WK Kellogg Co is positioning its portfolio as a direct, affordable solution to a major public health challenge. By offering over 140 distinct product formulations that qualify as good or excellent sources of dietary fibre, the business is aligning its commercial goals with public wellness priorities. Commercial Scaling and Portfolio Growth For retail category managers and grocery buyers, the introduction of the SPOONS framework aligns with a broader push to modernise the centre-store grocery aisles. Despite the rise of alternative breakfast formats, cold cereal remains a dominant household staple, with consumers purchasing approximately 50 million boxes every week in the United States alone. The packaging upgrade is a key component of WK Kellogg Co’s overarching growth strategy to expand the 10 billion USD US cereal category. Operating as an independent, publicly traded entity following its corporate spin-off, the business is utilising creative marketing and product transparency to defend its market share against private label expansion and alternative breakfast categories. According to Doug VanDeVelde, Chief Growth Officer at WK Kellogg Co, the combination of targeted marketing, the SPOONS launch, and ongoing product innovation is designed to make the cereal category culturally relevant for a new generation of shoppers. By providing clear, evidence-based data directly on the package, the company aims to convert occasional consumers into habitual buyers, securing long-term volume growth for its retail partners. Health & Nutrition WK Kellogg Co Launches 'Spoons' Nutrition Labelling Framework Dan B May 28, 2026 Health & Nutrition M&S Overhauls Beans and Pulses Range to Launch Summer Health Campaign Health & Nutrition Coalition for Metabolic Health Launches Series of Congressional Briefings on Nutrition Food NestFresh Completes Transition of Egg Portfolio to Humane Hatched Sourcing Health & Nutrition Vida Health and Instacart Partner to Expand Nutritious Food Access Business & Finance Health & Nutrition Packaging Snacking Food Related news

Carlsberg Britvic has launched Birrificio Angelo Poretti Alcohol Free at Waitrose, targeting the premium world lager and moderation trends. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Carlsberg Britvic has announced the launch of Birrificio Angelo Poretti Alcohol Free, a 0.5% alcohol by volume (ABV) iteration of its rapidly growing Italian lager brand. Brewed at the historic Valganna brewery in northern Italy, the product is positioned to capture a highly lucrative intersection within the UK beverage market: the premium world lager segment and the rapidly expanding non-alcoholic space. By introducing a zero-alcohol variant of the fastest-growing world lager in its portfolio, the joint venture aims to expand drinking occasions, secure premium off-trade shelf space, and capture consumer spending as moderation trends continue to redefine British drinking habits. The decision to introduce Birrificio Angelo Poretti Alcohol Free reflects a structural evolution in consumer purchasing patterns. No-and-low alcohol beverages are no longer viewed by the industry as niche alternatives or temporary dietary substitutes. Instead, they represent a mature, permanent category driven by the rising demographic of temperate consumers who regularly alternate between alcoholic and non-alcoholic drinks during a single occasion. By launching a 0.5% ABV option, Carlsberg Britvic is targeting the premium world lager segment, which has historically shown resilience against broader volume declines in the beer industry. Traditional standard lagers have faced intense margin pressure from rising input costs and shifting youth demographics. Conversely, premium world lagers have maintained strong brand equity, allowing brewers to pass on cost increases to consumers who associate continental heritage with higher quality. Integrating an alcohol-free product into this premium bracket allows the brand to bypass the discount-heavy associations of traditional soft drinks and standard non-alcoholic beers. It positions Poretti Alcohol Free as an aspirational, adult table beverage that can command a higher unit price, thereby protecting retail margins. Retail and Alignment with Waitrose To establish immediate premium credentials, Carlsberg Britvic has aligned with high-end supermarket chain Waitrose for the initial exclusive launch of the 4 x 330ml bottle multipack at a recommended retail price (RRP) of £5.00. This exclusive window, running ahead of a wider nationwide grocery and convenience rollout in August, represents a calculated demographic targeting strategy. Waitrose shoppers traditionally index highly for premium grocery spend, organic food products, and early adoption of health and wellness trends. Introducing the product within this high-value retail environment allows Carlsberg Britvic to test consumer response, build brand familiarity, and secure early rate-of-sale data to support the wider off-trade integration later in the year. Furthermore, the £5.00 price point for the 4-pack positions the brand firmly within the premium tier of the non-alcoholic aisle. This price structure supports retailer profitability by matching the transactional value of alcoholic premium lagers, ensuring that the shelf-space allocation does not lead to a dilution of category value. Low Alcohol Brewing One of the primary challenges in the non-alcoholic beer sector is maintaining the sensory and textural characteristics of standard-strength lager. Ethanol acts as a crucial carrier of flavour compounds and contributes significantly to the mouthfeel, body, and overall drinking experience of a beer. Traditional dealcoholisation methods, such as vacuum distillation or thermal evaporation, can strip away delicate hop volatiles and leave the final product tasting overly sweet, worty, or thin. To address this, the brewers at the Valganna facility have adapted Poretti’s classic brewing methodology to ensure that the 0.5% ABV variant closely replicates the profile of the core 4.8% ABV lager. Poretti is traditionally characterised by its complex hop bill, which provides a structured bitterness and a clean, aromatic finish. By using targeted cold-contact fermentation and precise temperature-controlled brewing, the production team has successfully managed sugar conversion while preserving the ester and hop-derived aroma profiles. This technical execution was validated prior to the UK launch, with the liquid earning the Italian Product of the Year award in 2025. This accolade provides Carlsberg Britvic with strong business-to-business marketing leverage when pitching the brand to category buyers who prioritise taste and quality reassurance. For Carlsberg Britvic, the expansion of the Poretti brand is an important component of a broader portfolio premiumisation strategy. By offering an alcohol-free alternative under a highly visible, authentic Italian brand, the company is enabling retailers to build comprehensive, multi-tiered world lager ranges. The launch will be supported by a national marketing campaign and experiential sampling programmes across the summer. This marketing investment is designed to generate consumer trial and establish the brand as a natural accompaniment to premium dining and outdoor socialising. New Products Carlsberg Britvic Launches Birrificio Angelo Poretti Alcohol Free in UK Eddie Sanders May 27, 2026 Alcohol Carlsberg and Sapporo Form Joint Venture in Asia and Partnership in the UK People BrewDog CEO James Taylor Steps Down New Products Tom Holland’s BERO Launches Non-Alcoholic Shandy Line New Products Carlsberg Malaysia Introduces ChongQing Beer Beverage Alcohol New Products Related news

Evolution Fresh has secured a nationwide retail expansion into select Whole Foods Market locations for its organic tea line, following its performance as the top-ranking single-serve ready-to-drink tea brand during its initial market debut. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Evolution Fresh, a producer of organic cold-pressed juices, has announced the nationwide expansion of its ready-to-drink (RTD) Organic Tea line into select Whole Foods Market locations. The move follows a significant period of early market growth for the range, which utilises a first-to-market formulation blending real brewed tea with cold-pressed juice. The expansion marks a strategic effort by parent company Generous Brands to capture a larger share of the functional beverage market by bridging the gap between premium juice and traditional tea categories. Category Disruption and Market Performance The Evolution Fresh Organic Tea line debuted in December, entering the RTD tea space with a refrigerated, high-pressure processed (HPP) product. According to data from SPINS, the line achieved immediate market dominance, ranking as the number one single-serve RTD tea brand by units during its first three months on shelves. This rapid consumer adoption catalysed the brand's accelerated expansion into premium retail channels. Molly White, Chief Marketing Officer at Generous Brands, noted that the company identified a significant opportunity to disrupt the category by merging the vibrancy of cold-pressed juice with the functional benefits traditionally associated with tea. Technical Formulation and Health Credentials The product range is designed to address the growing consumer demand for lower-sugar functional beverages without compromising on nutrient density. Each SKU is USDA Organic, Non-GMO Project Verified, and High-Pressure Certified. Key nutritional benchmarks across the range include: Sugar Content: 10g per serving. Caloric Value: 50 calories per bottle. Processing: Utilises cold-pressing and HPP to maintain flavour integrity and enzyme activity. Functional Variants and Ingredient Profiles To serve a variety of daily wellness routines, the line is divided into four distinct functional blends, each utilising specific tea bases and juice infusions: Energise (Raspberry Passionfruit Black Tea): An invigorating blend featuring 65mg of naturally occurring caffeine, roughly equivalent to two-thirds of a cup of coffee. Focus (Mango Peach Green Tea): Combines stone-fruit juices with 35mg of caffeine and L-Theanine to support cognitive clarity and a centred state. Hydrate (Triple Citrus Hibiscus Tea): A caffeine-free, citrus-forward infusion of tangerine, orange, and lemon juices designed for hydration. Relax (Berry Lavender Chamomile Tea): A tranquil caffeine-free ritual utilising a chamomile base with strawberry, blueberry, and blackberry juices. Retail and Distribution The placement within Whole Foods Market positions the brand in front of health-conscious shoppers who prioritise clean-label and organic certifications. The teas are located in the refrigerated functional beverage section, a high-traffic area for consumers looking for immediate-consumption wellness products. By securing a nationwide listing with a leading natural foods retailer, Evolution Fresh is reinforcing its premium positioning. The brand aims to maintain its market-leading unit velocity as it scales, providing a higher-quality, lower-sugar alternative to the shelf-stable options that historically defined the bottled tea category. New Products Evolution Fresh Expands Organic Tea Line Eddie Sanders April 29, 2026 Beverage The Ryl Company Secures $20 Million to Expand Modern Tea Segment Coffee & Tea Teapigs Unveils New Botanical Range with New Caffeine-Free Blends New Products Saint James Iced Tea Scales Portfolio with Organic Half and Half Launch Technology Appliance Innovation Scales SimpliciTea Platform Following Major QuikTrip Deployment New Products Coffee & Tea Soft drinks Beverage Related news

Culture Pop Soda expands its functional beverage portfolio with a Sparkling Raspberry Lemonade featuring live probiotics and no refined sugars or artificial sweeteners. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Culture Pop Soda has announced its first entry into the lemonade segment with the launch of Sparkling Raspberry Lemonade. This move represents a strategic expansion for the functional beverage brand, which aims to provide a low-sugar, probiotic alternative to traditional high-sugar lemonades. By utilising organic fruit juices and avoiding high-intensity sweeteners, the brand is targeting the "modern palate" that prioritises gut health and clean labels. Strategic Pivot Toward Sophisticated Flavour Profiles The introduction of Sparkling Raspberry Lemonade marks a shift in how the lemonade category is approached within the functional space. While traditional lemonades often rely on high sugar content or artificial sweeteners to achieve their flavour profiles, Culture Pop has engineered a tart and complex alternative. The product is designed to fill a gap in the market for consumers who seek the nostalgic appeal of lemonade but reject the 40-plus grams of sugar typical of legacy brands. This "not-too-sweet" positioning allows Culture Pop to compete in both the soda-alternative and premium juice categories simultaneously. Technical Formulation and Functional Ingredients A key differentiator for Culture Pop in the competitive probiotic soda market is its avoidance of "high-intensity" sweeteners such as stevia or monk fruit, which are often cited for having a specific aftertaste. Instead, the Sparkling Raspberry Lemonade relies on a technical blend of organic fruit juices from concentrate, organic herbs, and spices. The functional profile includes: Live Probiotics: Each serving contains billions of live probiotics to support digestive health. No Refined Sugars: The sweetness is derived entirely from organic fruit juice concentrates. Natural Carbonation: The sparkling format provides a refreshing texture that distinguishes it from traditional still lemonades. Leadership and Category Growth Founded in 2020 by Tom First, a beverage industry veteran and co-founder of Nantucket Nectars, Culture Pop has quickly established itself as a leader in the "refreshingly real" beverage movement. The brand’s mission focuses on returning soda to its roots through simple, recognisable ingredients. "We wanted to create a sparkling version of lemonade that is flavorful, complex and delicious. Something you can reach for any day of the week. We made a Raspberry Lemonade the Culture Pop way." Tom First, Founder and CEO of Culture Pop Soda, noted that the objective was to create a version of lemonade that is flavorful and complex enough for daily consumption. By making Raspberry Lemonade a permanent addition to the lineup, the company is signalling its confidence in the long-term growth of the functional lemonade sub-sector. Market Positioning and Consumer Trends As the functional beverage market continues to mature, consumers are increasingly moving toward products that offer "proactive" health benefits like gut health support. Culture Pop’s entry into the lemonade category allows it to capitalise on a high-volume flavour profile while maintaining its commitment to a "clean" ingredient list. The rollout of this permanent flavour follows a successful growth trajectory for the brand, which has prioritised transparency and simple ingredient labels since its inception four years ago. New Products Culture Pop Soda Launches Functional Sparkling Raspberry Lemonade News March 10, 2026 New Products Crooked Pop Launches Newstagic Flavoured Zero-Sugar Hard Soda New Products f'real and Good Humor partner for nostalgic Orange Creamsicle launch New Products GHOST and General Mills Expand Protein Partnership With New Cereal Milk Flavours Beverage Dutch Bros Targets Nostalgia Trend with New Beverage Trio Health & Nutrition New Products Beverage Soft drinks Related news

Aldi UK has expanded its protein-focused range with the launch of new Kri Kri High Protein Ice Cream tubs, available in two indulgent flavours: Chocolate Hype and Peanut Butter Load. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Aldi UK has expanded its protein-focused range with the launch of new Kri Kri High Protein Ice Cream tubs, available in two indulgent flavours: Chocolate Hype and Peanut Butter Load. Each 450ml tub contains 24g of protein, designed to offer consumers a high-protein dessert option that balances nutrition and indulgence. The Chocolate Hype variety features chocolate ice cream with chocolate-flavoured syrup and brownie pieces, while Peanut Butter Load combines peanut butter ice cream with caramel-flavoured syrup and brownie pieces. Priced at £2.25 per tub, the products are positioned as an affordable alternative to branded active-nutrition offerings. Aldi highlighted that the tubs represent a £1.75 saving compared to MyProtein’s salted caramel ice cream (£4 per 500ml) — equivalent to 38% less per 100ml. The launch supports Aldi’s ongoing strategy to tap into the high-protein snacking and dessert segment, which continues to attract strong consumer interest as shoppers seek functional foods at accessible price points. The retailer said the new additions form part of its largest-ever high-protein range, reflecting rising demand for protein-enriched products across categories from dairy to snacks and frozen desserts. The Kri Kri High Protein Ice Cream tubs are available now in-store nationwide. Dairy Aldi launches new high-protein ice cream tubs to expand affordable protein range News January 21, 2025 Health & Nutrition Confectionery New Products Dairy Retail Food Related news

Little Caesars and PepsiCo announce the return of the exclusive Mountain Dew Mango Rush tropical flavour, paired with a new $4.99 summer bundle. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Little Caesars, the third-largest pizza chain in the world, has announced a landmark re-entry into the exclusive beverage space with the return of Mountain Dew Mango Rush. Launching nationwide on 18 May 2026, the product is engineered to serve as a primary differentiator for the brand during the high-velocity summer trading season. The collaboration represents a deepening of the relationship between Little Caesars and PepsiCo’s "Away From Home" division, focusing on the development of "liquid assets" that cannot be procured through traditional retail channels. In the increasingly competitive Quick Service Restaurant (QSR) sector, proprietary beverage exclusives have emerged as a critical tool for customer retention and "destination driving." By offering a flavour profile, mango infused with the signature Mountain Dew citrus kick, that is unavailable in grocery stores, Little Caesars is creating a unique value proposition that encourages direct-to-store traffic. Scott Finlow, Chief Marketing Officer at PepsiCo Away From Home, noted that Mango Rush was a "top-performing launch" in 2025. The 2026 reintroduction is part of a broader strategy to utilise unexpected flavour profiles to resonate with younger, "flavour-seeking" demographics who prioritise novelty and exclusivity in their purchasing decisions. Value Engineering and the Crazy Puff Crave Combo A central component of the 2026 rollout is the "Crazy Puff Crave Combo." Priced at $4.99, the bundle pairs the 16-ounce Mango Rush can with a 4-pack of the brand's popular pepperoni Crazy Puffs. This pricing strategy serves several B2B objectives: Average Ticket Growth: Encourages the transition from a single-item purchase to a high-margin bundle. Trial Inducement: Lowers the barrier to entry for the exclusive beverage by nesting it within a value-led food offer. Competitive Shielding: Establishes a "sub-$5" price point that allows Little Caesars to defend its value-leader status against rising inflationary pressures in the fast-food market. Greg Hamilton, Chief Marketing Officer at Little Caesars, stated that the organisation is constantly seeking ways to merge "irresistible flavour" with "incredible value," framing the combo as a "next-level experience" for the consumer. Technical Branding and Visual Identity The 2026 release features a technical update to the product’s visual identity. The 16-ounce can has been redesigned with a limited-edition aesthetic created specifically for Little Caesars. The design utilises vibrant tropical motifs to signal the flavour profile, Mango Rush, while maintaining the high-energy "fluorescent" branding characteristic of the Mountain Dew master brand. This specialised packaging ensures immediate brand recognition at the point of sale and enhances "unboxing" appeal for social-media-active consumers. Energy Drinks Little Caesars and Mountain Dew Partner for Mango Rush Return Eddie Sanders May 7, 2026 Energy Drinks Monster Energy Launches Oscar Piastri Limited Edition Cans New Products Alani Nu Partners with Becky G to Launch Purple Cotton Candy Energy Drink Energy Drinks New Monster Energy Lando Norris Zero Sugar Gold Can New Products Sneak Launches Judge Dredd Mega Berry Energy Flavour Marketing Energy Drinks Food Beverage Related news

PepsiCo has unveiled a new festive range of crisps for Christmas 2025, headlined by the launch of Doritos Gingerbread, the brand’s first-ever limited-edition seasonal flavour. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Soft drinks PepsiCo The Newsroom PepsiCo has unveiled a new festive range of crisps for Christmas 2025, headlined by the launch of Doritos Gingerbread, the brand’s first-ever limited-edition seasonal flavour. The new variety combines sweet gingerbread notes with Doritos’ signature savoury crunch, designed to blur the boundaries between sweet and savoury snacking. It will be available in 180g sharing bags (RRP £2.50) across major UK retailers. The wider festive line-up also includes two new Walkers multipack flavours – Emmental Cheese and Beef Wellington – alongside the return of Sensations Honey Glazed Ham, a popular limited-edition flavour that has become a seasonal favourite. PepsiCo’s latest launches reflect its strategy of tapping into seasonal flavour trends and consumer demand for novelty and indulgence during the Christmas period. The range is available across all major retail channels nationwide. Snacking PepsiCo unveils festive crisp line-up featuring Doritos Gingerbread flavour News October 30, 2025 Snacking New Simply NKD Doritos Dinamita Launches without Artificial Dyes and Flavours New Products Subway Canada and Lays Partner to Launch Italian Herbs and Cheese Potato Chips New Products PepsiCo Partners with Gordon Ramsay to Scale Doritos Loaded Concept New Products Salumificio SantOrso Launches High-Protein Salami Chips New Products Food Snacking Related news

You’re reading a free preview of The Newsroom 📰 ✅ Get full access to The Newsroom — your personalised F&B feed with curated insights, company updates, and announcements. + access to the full app collection from FNBX 👉 Join for Free 👋 Log in Subscribe to weekly updates Email* Yes, subscribe me to your newsletter. Submit The Newsroom Health & Nutrition Health & Nutrition July 7, 2026 M&S Overhauls Beans and Pulses Range to Launch Summer Health Campaign M&S has transformed its beans and pulses range and partnered with Bowel Cancer UK for a summer health campaign to drive UK fibre consumption. Business & Finance July 2, 2026 Vitamin Well Group Acquires EMPWR Nutrition Group Vitamin Well Group, the parent company of the popular functional snack brand Barebells, has announced an agreement to acquire EMPWR Nutrition Group from Waterland Private Equity Investments. Soft drinks July 2, 2026 Beverage Industry Leaders Oppose Proposed German Sugar Tax More than 300 beverage companies have signed an open letter to the German government, expressing collective opposition to the proposed sugar tax and citing potential economic concerns. New Products July 1, 2026 Huel Expands Daily Greens Functional Soda Range with Two New Flavours Huel has launched two new flavours for its Daily Greens Functional Soda range in the US, featuring an updated formula designed to improve flavour and aroma. Health & Nutrition July 1, 2026 Coalition for Metabolic Health Launches Series of Congressional Briefings on Nutrition The Coalition for Metabolic Health has launched a series of congressional briefings examining the role of nutrition, GLP-1 medications, and produce prescription policies in managing chronic disease. New Products June 30, 2026 INDI Expands Functional Snacking Portfolio with Brain Bar Launch Plant-powered supplement brand INDI is launching its new functional 'Brain Bar' this July, designed to support cognitive function and energy with a clean-label, whole-food formulation. New Products June 29, 2026 Ube Superfood Launches Organic Purple Yam Powder Ube Superfood has launched a clean-label organic purple yam powder blend, offering a syrup-free, caffeine-free functional ingredient for the beverage and bakery sectors. Beverage June 29, 2026 AMASS Brands Group to Acquire Majority Stake in Sparkling Protein Water Brand HpO AMASS Brands Group has announced plans to acquire a majority stake in HpO, a sparkling protein water brand, as part of a strategy to expand its functional beverage and protein-led hydration portfolio. First PREV 1 Page 1 NEXT Last

Pabst Blue Ribbon (PBR) and Grillo’s Pickles have announced a strategic partnership to launch "PBR x Grillo’s Pickle Beer," a 4.7% ABV limited-edition lager that transitions a popular "spear in a beer" dive bar ritual into a nationwide ready-to-drink (RTD) retail product. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Pabst Blue Ribbon (PBR) and Grillo’s Pickles have joined forces to debut a limited-edition "PBR x Grillo’s Pickle Beer." This collaboration marks a calculated move to capitalise on the "savoury beverage" trend by taking a localised "dive bar" ritual, placing a pickle spear into a lager, and scaling it for national retail distribution. The product is scheduled to hit shelves on May 4, 2026, targeting the high-volume summer seasonal window. The launch is supported by an omnichannel marketing strategy that includes a high-visibility NASCAR activation at Talladega Superspeedway. Product Development and Flavour Profile The PBR x Grillo’s Pickle Beer is engineered as a sessionable, "easy-drinking" brew that maintains the core identity of both brands. Clocking in at 4.7% ABV, the formulation balances the maltiness of PBR’s classic lager with the crisp, dill-forward punch associated with Grillo’s proprietary pickling process. Rachel Keeton, Pabst Senior Brand Director, noted that the partnership was a "natural evolution" of a consumer-led ritual. By making the "spear in a beer" official, the brands are reducing the barrier to entry for fans of the pairing while ensuring a consistent, pre-mixed flavour profile that is difficult to replicate with inconsistent garnish quality. The NASCAR Activation To drive initial brand awareness and signal the partnership's "boldness," Grillo’s and PBR will unveil a co-branded paint scheme for a car in the NASCAR Cup Series Jack Link’s 500 at Talladega Superspeedway on April 21. This sponsorship choice is strategically aligned with the "blue-collar" and "heritage" demographics shared by both brands. By utilising NASCAR as a platform, the collaboration gains high-frequency visibility among a fanbase that prioritises brand loyalty and seasonal outdoor consumption—key drivers for the summer energy and beverage categories. Retail Distribution and Market Strategy The rollout is designed for maximum "grab-and-go" accessibility across a wide range of retail tiers, from mass-market grocery to specialised beverage outlets. Starting May 4, the product will be available while supplies last at: Mass Retailers : Walmart. Traditional Grocery : Albertsons, Safeway, Publix, and Food Lion. Specialised Retail : Total Wine & More. Convenience and Digital : GoPuff and KwikTrip. For retailers, the limited-edition nature of the product drives a "buy it while it’s cold" urgency, encouraging impulse purchases and high stock turnover. The product’s 4.7 ABV positioning ensures it remains a viable option for high-volume social occasions, such as backyard gatherings and beach trips. The Rise of Savoury and Cult Collaborations The PBR x Grillo’s deal represents a maturing trend where "cult-favorite" brands in adjacent categories utilise each other’s brand equity to enter specialised niches. For Grillo’s, the deal extends the brand beyond the produce aisle and into the beverage cooler. For PBR, the collaboration adds a "premiumized" yet accessible flavour innovation to its portfolio without alienating its core value-conscious consumer base. Industry analysts expect that the success of the Pickle Beer pilot will serve as a benchmark for future "savoury" beer innovations. As the beer category becomes increasingly segmented, the ability to formalise existing consumer rituals into shelf-ready products provides a low-risk pathway for legacy brands to maintain cultural relevance and drive incremental growth among younger, flavour-seeking demographics. New Products PBR and Grillo’s Pickles Launch Limited Edition Pickle Beer Nationwide Eddie Sanders April 14, 2026 Alcohol Carlsberg and Sapporo Form Joint Venture in Asia and Partnership in the UK People BrewDog CEO James Taylor Steps Down New Products Tom Holland’s BERO Launches Non-Alcoholic Shandy Line New Products Carlsberg Britvic Launches Birrificio Angelo Poretti Alcohol Free in UK Alcohol Beverage New Products Related news

Swizzels has introduced Squashies Tropical and Squashies Sour Shooting Stars to its portfolio, offering HFSS-compliant confectionery options that align with rising consumer demand for bold, permissible treats. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom UK confectionery manufacturer Swizzels has announced a significant expansion of its Squashies brand with the introduction of two new product lines: Squashies Tropical and Squashies Sour Shooting Stars. The launch is strategically positioned to capitalize on the summer sales period while addressing the industry-wide shift toward HFSS (High Fat, Sugar, and Salt) compliance. The new additions maintain the brand's characteristic soft, foamy texture while introducing distinctive shapes and complex flavor profiles designed to drive impulse purchases in the competitive sugar confectionery category. Product Innovation and Flavor Profiles The expansion targets two dominant trends in the UK sweets market: tropical and sour. By diversifying the Squashies lineup, Swizzels aims to provide retailers with visually distinct products that cater to evolving shopper preferences. Squashies Tropical: Features parrot, pineapple, and watermelon shapes. The flavor assortment includes mango and passionfruit, pineapple, and watermelon. Squashies Sour Shooting Stars: Utilizes a "shooting star" aesthetic with a tangy profile featuring pink lemonade, starfruit and peach, and cola lime. Meeting HFSS Compliance Standards A critical component of this launch is its HFSS-compliant status. As UK regulations continue to reshape the retail landscape, Swizzels is prioritizing the development of lower-sugar options that do not compromise on the traditional sensory experience of the Squashies brand. According to Clare Newton, Trade and Shopper Marketing Manager at Swizzels, the new products represent a balance of "bold new shapes and flavors" while retaining the core brand identity that consumers recognize. This focus on "permissible indulgence" allows the products to be positioned effectively in high-traffic retail zones where non-compliant products may face restrictions. Retail Strategy and Market Positioning To support value perception and maximize visibility, Swizzels is utilizing bright, hanging bag packaging with a recommended retail price (RRP) of £1.15. The Tropical variant will also be available in price-marked packs (PMPs), a move specifically intended to support independent retailers and drive volume through impulse sales. The launch underscores Swizzels' commitment to innovation within the "soft chew" segment, ensuring the brand remains relevant to both health-conscious consumers and those seeking adventurous flavor combinations. New Products Swizzels New Squashies Tropical and Sour Shooting Stars Launch in UK News March 18, 2026 New Products Pringles Enters Bakery Segment with Flavour-Infused Hot Dog Buns New Products King's Hawaiian Enters Convenience Retail with New Soft Pretzel Bites Flavours & Colours Takis Commits to Removing Artificial Colours New Products Drake's Cakes Launches Sunny Doodle Dogs Snacking Flavours & Colours New Products Confectionery Related news

Costa Coffee has unveiled its 2026 summer menu across the United Kingdom, featuring eight new beverage SKUs, a strategic partnership with McVitie’s, and an expanded "Sweet Ube" range designed to capitalise on high-growth flavour trends in the iced coffee and refresher segments. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Coffee & Tea Costa Coffee The Newsroom Costa Coffee, the United Kingdom’s leading coffee house chain, has announced the nationwide launch of its 2026 summer menu. Debuting on 30 April, the lineup features a diverse range of iced lattes, fruit-based refreshers, and high-protein options. The strategy represents a move to transition everyday coffee routines into "feel-good rituals," leveraging visual appeal and artisanal textures to drive footfall during the warmer months. The launch is supported by a multi-channel distribution strategy, with several new SKUs available through the company’s estate of Costa Express machines, ensuring national accessibility for "on-the-go" consumers. Beverage Innovation and Category Expansion A primary pillar of the 2026 menu is the technical expansion of the iced coffee category. Costa is introducing several "whipped" and "velvet" formats designed to provide a premium mouthfeel that differentiates the brand from standard chilled offerings. Iced Oat Velvetino 🌾🧊 A modern plant-based twist on iced coffee utilising agave syrup for a refined sweetness profile. Hazelnut Crème Range 🌰🍦 Includes an Iced Whipped Latte and a Frappé, utilising a rich nut-based sauce to target the indulgent treat segment. Sweet Ube Series 🥥💜 Building on initial success, the brand has added an Iced Whipped Latte and an Iced Matcha featuring the signature purple yam flavour and hue. Fruit Refreshers and Teas 🍎🫐 New additions include an Apple and Kiwi Refresher and a floral Jasmine Hibiscus Iced Tea. Food Portfolio Diversification and High Protein Options To complement the beverage rollout, Costa is expanding its lunchtime offerings with a focus on high-protein, "grab-and-go" formats. This strategy addresses the increasing consumer demand for substantial, flavour-forward meal solutions during the work week. Chicken Gyros Style Flatbread 🍗🫓: Features roasted onions, peppers, and a garlic-mint yoghurt sauce in an oregano-infused flatbread. Chicken Fajita Wrap 🌯🔥: A tomato-based wrap with roasted vegetables and mozzarella. Hot Meal Boxes 🍝🥘: Including Meatball Marinara Pasta and Chicken and Spicy Korean Style Rice, intended for a hearty midday meal. Furthermore, the brand is introducing a new kids’ meal deal with a philanthropic component. For each meal sold, 30p is donated to the Costa Foundation, supporting education projects in global coffee-growing communities. Nishant Bhatia, Global Food and Beverage Director at Costa Coffee, noted that the summer menu is designed to reflect shifts in consumer pace and behaviour. By partnering with established heritage brands like McVitie’s, Costa aims to leverage existing consumer nostalgia while providing a novel format for high-volume consumption. Partnership with McVitie’s Jaffa Cakes In a significant move for the brand’s ready-to-drink (RTD) portfolio, Costa Coffee has collaborated with Pladis-owned McVitie’s to launch the Jaffa Cakes Frappé 🍫🍊. This limited-edition SKU reimagines the chocolate and zesty orange profile of the iconic biscuit within a smooth iced coffee format. Merchandise and Lifestyle Integration Rounding out the summer strategy is a move into lifestyle-led merchandise. Costa is introducing two new 40oz tumblers in "Mango" (orange) and "Dragon Fruit" (pink) colourways, catering to the ongoing consumer trend for high-capacity, reusable hydration vessels. The inclusion of a "Made With Heart" tote bag further aligns the brand with summer outing occasions, reinforcing the brand's presence beyond the physical store environment. This holistic approach ensures that Costa remains integrated into the consumer's seasonal lifestyle, driving both brand loyalty and ancillary revenue through high-margin non-food items. Coffee & Tea Costa Coffee Launches 2026 Summer Menu with Ube Expansion and Jaffa Cake Partnership Dan B April 29, 2026 Coffee & Tea Starbucks to Introduce Orange Cream Beverage Range Coffee & Tea Costa Coffee Launches High Protein Latte Coffee & Tea Gregorys Coffee Partners with Pop's Pizza Franchisees for Long Island Growth New Products Paris Baguette Launches Patriotic Menu and Red Bull Giveaway Foodservice Beverage Coffee & Tea New Products Related news