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YUMBO, a high-protein sausage stick brand manufactured by Old Wisconsin Sausage Inc. (a subsidiary of Carl Buddig and Company), has announced a significant retail expansion and the launch of a new Ginger Teriyaki flavour. The rollout is engineered to capitalise on the robust growth of the ambient meat snack category, transitioning the brand into a wider network of national convenience and mass-market retailers.
The brand will officially showcase the new SKU alongside its complete product assortment at the upcoming Sweets & Snacks Expo in Las Vegas, underscoring its aggressive push into the premium impulse-snacking sector.
Flavour Innovation and Protein
The introduction of the Ginger Teriyaki variant addresses a clear shift in consumer snacking habits. With industry data indicating that eight out of ten Americans prioritise protein during at least one eating occasion daily, meat snacks are evolving from niche convenience items into primary daily fuel sources.
Charlie Kuoni, Senior Brand Manager for Old Wisconsin and YUMBO, stated that the new variant aims to entice audiences with an intriguing taste profile that effectively bridges the gap between meals. By incorporating aromatic ginger and tangy teriyaki, the brand is targeting the high-growth "umami" and globally inspired flavour segments within the traditionally domestic meat snack aisle.
Technical Formulation and Portfolio Extension
YUMBO differentiates itself from legacy meat snack brands through a focus on premium ingredient architecture and substantial portion sizing. The 2-ounce format is designed to provide a more satiating experience than standard 1-ounce sticks.
Key Technical Attributes Include:
Protein Density: The Ginger Teriyaki stick delivers 11 grams of protein per serving, utilising premium cuts of pork and beef.
Clean Label Manufacturing: The formulation is certified gluten-free and contains no fillers, zero trans fats, and no added MSG.
Traditional Processing: The product relies on authentic hardwood smoking techniques rather than synthetic liquid smoke additives.
The Ginger Teriyaki SKU joins an established portfolio that includes Original (beef and pork blend), Turkey, Hot & Spicy (featuring serrano, jalapeño, and red peppers), and Honey Brown Sugar Turkey.
Retail and Convenience
The brand is currently experiencing rapid velocity growth across both single-serve and multipack formats. James Buddig, Senior VP of C-Store, Food Service and Channels at Carl Buddig and Company, noted that today’s consumers are seeking larger, better-tasting meat sticks that do not sacrifice quality, confirming that YUMBO's sales trajectory validates this market gap.
To support this demand, YUMBO has secured major distribution agreements across the United States. The brand is now stocked in premier convenience networks, including 7-Eleven, Wawa, Circle K, Speedway, and Maverik, as well as traditional grocery channels like Walmart, Meijer, ShopRite, and Piggly Wiggly.
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