Carlsberg Britvic brand Tango has expanded beyond the soft drinks aisle with the commercial launch of a new range of boneless chicken bites inspired by its flagship carbonated beverage flavours.
Scheduled to roll out nationwide across Iceland and The Food Warehouse from 1 September 2026, the frozen poultry range introduces Tango Orange and Tango Apple glazes to breaded chicken bites.
The launch marks a significant cross-category brand licensing agreement for Tango, translating recognisable beverage flavour intellectual property (IP) into the frozen savoury food sector.
Licensing and Flavour Innovation
The product range was developed through an exclusive licensing partnership between Tango and food and drink brand licensing agency Food Brands Now (FBN).
The product architecture combines bite-sized chicken pieces in a crispy golden coating with custom-formulated liquid glazes engineered to replicate the flavour notes of the carbonated soft drinks. The product platform targets sharing occasions, family meal times, social gatherings, and match-day snacking.
David Laidler, Brand Director of Carbonates at Carlsberg Britvic, stated that the brand partnership allows Tango to venture into a new operational space, transitioning flavour intensity from liquid refreshment into frozen savoury meals.
Oliver Gilding, Sales & Licensing Director at Food Brands Now, added that the development focused on capturing the brand's established flavour profile within a convenient food format, delivering distinctive fruit-and-spice glaze profiles in the frozen poultry category.
Flavour Portfolio
The frozen chicken range enters commercial retail distribution across two distinct flavour variations:
🍊 Tango Orange Boneless Chicken Bites: Features crispy breaded boneless chicken bites paired with a tangy, citrus-forward orange glaze.
🍏 Tango Apple Boneless Chicken Bites: Combines golden-coated chicken bites with a sweet, sticky apple glaze.
Retail Availability and Pricing
The Tango Boneless Chicken Bites range will commence nationwide physical distribution across Iceland and The Food Warehouse store networks on 1 September 2026.
The products carry a recommended retail price of £3.75 per individual pack, alongside promotional multi-buy deal mechanics of three packs for £10 across participating retail stores.
The rollout provides frozen food retailers with a differentiated product proposition that leverages high-equity drinks branding to drive incremental footfall and impulse purchasing across the frozen convenience fixture.
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