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Wandering Bear has expanded its US retail footprint through a nationwide distribution agreement with Target.
The expansion introduces the brand's single-serve 8oz cold brew cans across all Target store locations in the United States, alongside the regional rollout of its 32oz multi-serve cold brew cartons across select stores in the Midwest and Northeast.
The distribution win enters the ready-to-drink (RTD) coffee category as retailers accelerate investments in high-protein beverage options, functional dairy formulations, and café-quality liquid refreshment.
Portfolio Expansion
The retail expansion deploys Wandering Bear's portfolio across two primary packaging formats and temperature sets within Target's beverage aisles.
Following an initial June release of three 32oz multi-serve cartons across approximately 300 Target locations in the Midwest and Northeast, the brand completed a full nationwide rollout of four 8oz canned SKUs in August 2026.
Key commercial parameters and product formats of the deployment include:
☕ Organic Original Black (8oz Can): An unsweetened, dark-roast black cold brew coffee formulated for immediate consumption, offered at a suggested retail price (MSRP) of US$3.99.
🥛 Double Latte (8oz Can): Formulated with organic cold brew and ultra-filtered milk protein, delivering 11g of protein and reduced sugar content compared to standard canned lattes, offered at an MSRP of US$3.99.
🍦 Vanilla Latte (8oz Can): A high-protein, vanilla-infused cold brew latte combining organic coffee with ultra-filtered milk protein, offered at an MSRP of US$3.99.
🍫 Mocha Latte (8oz Can): A chocolate-forward cold brew latte formulation supplying 11g of protein per 8oz serving, offered at an MSRP of US$3.99.
🥛 Multi-Serve Cartons (32oz): Available in refrigerated sets across select store locations at an MSRP of US$9.99, encompassing Organic Original Black, Espresso Roast, and Double Latte variants.
Ben Gordon, President and Co-Founder of Wandering Bear, stated that the partnership supports the retailer's focus on accessible wellness by making speciality-quality cold brew and functional lattes available to mass-market retail shoppers.
The national listing aligns with Target's "food-forward" merchandising strategy, which focuses on expanding grocery assortments through better-for-you formulations, functional protein additions, and trend-led beverage profiles.
The Target rollout follows a period of retail footprint expansion for Wandering Bear across mass, grocery, and club channels during the first half of 2026:
Kroger Expansion: Secured SKU additions across Kroger's Fred Meyer division.
Albertsons Rollout: Achieved distribution across regional banners, including Pavilions and Jewel-Osco.
Speciality and Club Expansion: Completed nationwide distribution through Sprouts Farmers Market alongside regional seasonal rotations across four Costco operating territories.
Ben Gordon, President and Co-Founder of Wandering Bear, stated that the partnership supports the retailer's focus on accessible wellness by making speciality-quality cold brew and functional lattes available to mass-market retail shoppers.
Co-founded in 2014 by Matt Bachmann and Ben Gordon, Wandering Bear pioneered boxed cold brew packaging formats in the United States and continues to scale its commercial presence across office, retail, and foodservice channels.
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