Unilever has expanded its Korean-inspired noodle brand, Namdong, with the introduction of a Creamy Cheese flavour. The new product has been developed to capture the growing consumer interest in "cheesy ramen" dishes popularised across social media platforms.
The addition represents the first major portfolio extension since the brand's market debut, aiming to offer consumers a convenient way to recreate viral food trends at home while maintaining the brand's signature customisable taste profile.
The development of the Creamy Cheese variant took 12 months to complete. Unilever focused research and development efforts on translating the viral cheese ramen trend, which has garnered significant engagement on video-sharing platforms like TikTok, into a shelf-stable, commercial format.
Adjustable Heat: The packaging includes a separate chilli powder sachet, allowing consumers to customise the spice level from mild to high heat without altering the underlying cheese profile.
Packaging Formats and Distribution
The new flavour is designed to cater to different consumption occasions, rolling out in two distinct packaging configurations across the UK grocery sector:
š² 84g Pots: A convenient, portable format designed for quick lunches and on-the-go consumption.
š 120g Blocks: A larger packet format suitable for stove-top preparation and home-cooked meals.
Unilever has secured immediate physical distribution for both formats with prominent UK supermarket multiples, including Asda, Tesco, and Morrisons. The product launch is being supported by a targeted, social-first marketing campaign designed to engage younger consumer demographics.
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