Functional beverage enterprise Laird Superfood, Inc. has expanded its US retail footprint, launching its functional coffee and creamer lineup across more than 1,000 Walmart stores in the United States.
The nationwide expansion brings Laird Superfood's adaptogenic Perform Coffee, Focus Coffee, and corresponding single-serve K-Cup pod formats to Walmart shelves, alongside the brand's latest innovation, Protein Creamer with Lion's Mane and CognatiQ®.
The retail deployment addresses expanding consumer interest in functional, clean-label morning beverages that combine coffee with adaptogenic botanicals, plant-based proteins, and cognitive-support ingredients.
Retail Expansion
The mass-market deployment represents a significant physical footprint expansion for the Oregon-headquartered manufacturer, increasing consumer accessibility to functional coffee products outside natural grocery networks.
Laird Hamilton and Gabby Reece, Co-Founders of Laird Superfood, stated that the brand's core strategy centres on making minimally processed, functional daily products accessible to a broader consumer demographic through mass retail partnerships.
Functional Coffee and Creamer Portfolio
The retail lineup features high-altitude Peruvian ground coffee combined with functional extracts alongside a multi-ingredient plant-protein creamer.
The product range entering Walmart locations includes three primary SKU lines:
☕ Perform Coffee: A medium-roast ground coffee sourced from Peruvian high-altitude beans, blended with an adaptogenic mushroom extract mix including chaga, lion's mane, maitake, and cordyceps, available in bagged ground coffee and single-serve K-Cup formats.
☕ Focus Coffee: Sourced from Peruvian coffee beans and formulated with lion's mane mushroom, coffee cherry extract, and rhodiola root to assist stress management and mental focus, available in bagged ground coffee and K-Cup formats.
🥛 Protein Creamer: A plant-based creamer combining a coconut milk powder base rich in energising medium-chain triglycerides (MCTs) with a pea, hemp, and pumpkin seed protein blend delivering 12g of protein per serving, enriched with lion's mane mushroom, CognatiQ® coffee fruit extract, and seaweed-derived Aquamin® minerals.
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