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Ready-to-drink (RTD) chilled coffee brand Jimmy's Iced Coffee has expanded its flavour lineup with the nationwide commercial rollout of a limited-edition Cookie Butter variant.

The new seasonal release has landed across six primary UK grocery multiples, securing distribution through Tesco, Sainsbury's, Asda, Morrisons, Co-op, and Waitrose. Packaged in both 250ml slim aluminium cans and the brand's signature 380ml resealable BottleCan™ format, the SKU enters the ambient and chilled coffee fixture to capture consumer demand for dessert- and bakery-inspired flavour profiles within the convenient RTD beverage sector.

The introduction of the Cookie Butter SKU arrives as RTD coffee continues to outperform broader non-alcoholic beverage sub-categories across the UK off-trade.

Acquired by Britvic in 2023, Jimmy's has accelerated its commercial footprint across UK grocery, convenience, and wholesale channels. The brand's focus on short-run seasonal limited-time offerings (LTOs) allows the business to test emerging flavour trends, generate social media engagement, and stimulate incremental basket additions without permanently disrupting core supply lines.

The limited-edition Cookie Butter iced coffee is currently available across participating Tesco, Sainsbury's, Asda, Morrisons, Co-op, and Waitrose stores nationwide, as well as via online grocery delivery channels, for a restricted promotional trading window while stocks last.

Speculoos Flavour

The product development translates the spiced, caramelised profile of Belgian speculoos cookie butter into a chilled dairy coffee formulation.

In line with the brand's core ingredient architecture, the formulation pairs dairy milk with certified ethical coffee sourcing:

🥛 Dairy Foundation: Formulated with 75 per cent British semi-skimmed milk to deliver a smooth, creamy mouthfeel.

☕ Arabica Coffee Base: Brewed with single-origin, 100 per cent Rainforest Alliance Certified Arabica coffee (23 per cent).

🍪 Flavour Matrix: Infused with natural flavourings to recreate warm brown sugar, cinnamon, and caramelised biscuit notes.

🌱 Dietary Suitability: Certified suitable for vegetarians, formulated without artificial preservatives, and sweetened with unrefined demerara sugar.

The resulting liquid profile delivers 46 kcal and 5.9g of carbohydrates per 100ml, engineered for chilled consumption straight from the can or poured over ice.

Packaging Formats

Jimmy's is executing a two-tier packaging strategy to accommodate diverse consumer dayparts and shopping missions across front-of-store meal deals and chilled grab-and-go sets.

The limited-edition release is available across two distinct packaging configurations:

250ml Slim Aluminium Can: Formatted for immediate on-the-go consumption and lunchtime meal deals, carrying a recommended retail price (RRP) of £1.75 to £1.85.

380ml Aluminium BottleCan™: Featuring a resealable screw-cap mechanism designed for multi-occasion desk-side sipping and travel routines, retailing at an RRP of approximately £2.75 to £3.00.

Both packaging executions utilise infinitely recyclable aluminium structures, aligning with the brand's sustainable packaging commitments and wider industry initiatives to reduce single-use plastic in the food-to-go chiller.