The latest food and beverage industry news and trend analysis

The Coca-Cola Company has appointed Max Levchin, renowned tech entrepreneur and co-founder of PayPal, to its board of directors, signaling a strategic move to deepen its technological expertise amid accelerating digital transformation across the global beverage sector.

PepsiCo, via UK bottling partner Carlsberg Britvic, has unveiled a limited-edition Pepsi Max Gingerbread flavour, expanding its Zero Sugar portfolio in time for the festive trading period. The seasonal SKU is available now exclusively through Tesco stores nationwide.

PepsiCo has appointed Steve Schmitt as its next executive vice president and chief financial officer, effective November 10, 2025, marking a key leadership transition for the global beverage and snacks leader.

Pepsi is kicking off the 2025 NFL season with a major new campaign, “Tailgate Crashers,” starring NFL superstars Josh Allen and Justin Jefferson as they trade their jerseys for bold blue Pepsi jumpsuits to bring full-flavor energy to tailgates nationwide.

UK-based meal replacement brand Huel is expanding its portfolio with the launch of Daily Greens Ready-to-Drink (RTD) — a move designed to capture growing consumer demand for convenient, benefit-driven functional beverages.

Health-Ade has announced a major strategic expansion for its prebiotic soda brand, SunSip, targeting the largest segment of the traditional carbonated soft drink market with the launch of SunSip Classic Cola.

Pepsi Prebiotic Cola contains 5 grams of cane sugar, 30 calories, no artificial sweeteners, and 3 grams of prebiotic fiber, creating a lighter, functional twist on classic cola without compromising flavor.

Red Bull Sugarfree Lilac Edition, a new grapefruit and blossom-flavoured variant developed in response to strong consumer interest in lighter, flavour-forward functional beverages.