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Soft drinks
Analysis
World's Top 15 Soft Drinks Brands 2026
This year's FNBX Global Soft Drink Report details the rise of the 'Functional & Dirty' era, where texture and active health benefits are replacing traditional diet sodas, and reveals why the industry's future now relies on 'morning energy' and 'dessert profiles' rather than just refreshment.
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Coca-Cola Appoints Tapaswee Chandele to Global Chief People Officer
The Coca-Cola Company has appointed Tapaswee Chandele as its next Global Chief People Officer, effective May 1. A 25-year veteran of the company, Chandele succeeds Lisa Chang, signalling a focus on internal continuity and global talent development as the beverage giant optimises its international workforce strategy.

NOS Energy Drink Expands Portfolio with Grand Prix Guava Launch
NOS Energy Drink is strengthening its position in the high-performance energy segment with the launch of "Grand Prix Guava," a tropical flavour innovation designed to capitalise on the brand's deep roots in motorsports and the rising demand for exotic fruit profiles.

New Fanta Crimson Sour Cherry Debuts in Collaboration with Xbox
Fanta has partnered with Xbox to celebrate the gaming brand's 25th anniversary, launching a limited-edition "Crimson Sour Cherry" flavor and a gamified "Wanta Fanta? Come Get It" challenge featuring iconic characters from Halo, Call of Duty, and Diablo IV.


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