The latest food and beverage industry news and trend analysis

The Marzetti Company, a manufacturer of speciality food products for retail and foodservice, has entered into a definitive agreement to acquire Bachan’s, Inc., the fast-growing Japanese Barbecue Sauce brand.

The collaboration leverages the high brand equity of Frank's RedHot in the Canadian market to capitalise on the growing consumer demand for spicy flavour profiles.

Frank’s RedHot, the McCormick & Company-owned sauce brand, has unveiled its 2026 "Big Game" marketing offensive: a music-driven campaign titled "Eat The GOAT" starring hip-hop legend Chris "Ludacris" Bridges.

The campaign centres around a reimagining of the iconic track "Sweet Caroline," lyrically adapted to "Sweet Sandwich Time." The 30-second spot is scheduled to air during the fourth quarter of the game on Sunday, 8 February.

Drawing direct inspiration from the beer industry's solution to bulk consumption, the launch targets the "at-home" viewing demographic, positioning the condiment as a central fixture of the game day spread alongside the traditional beverage keg.

Organic condiment and dressing brand Organicville has announced a comprehensive brand refresh for the new year, anchored by a significant reformulation of its dressing portfolio to eliminate seed oils.

The rollout is supported by fresh consumer data regarding game day eating habits and serves as the precursor to a broader marketing campaign scheduled to debut on 2 February.

The collaboration, officially unveiled at a ceremony in Beijing, is anchored by the "Forever Flavours Project", a campaign aimed at creating a comprehensive digital archive of flavour memories from around the world.