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The latest food and beverage industry news and trend analysis

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  • Page 8

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1664 and Robert Pattinson Global Cultural Research Report
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1664 and Robert Pattinson Global Cultural Research Report

1664 and Robert Pattinson Launch Premium Campaign Exploring Cultural Taste Trends. Premium beer brand 1664 has partnered with actor Robert Pattinson and director Brady Corbet to launch a global campaign and research paper titled A Question of Good Taste, exploring the intersection of identity and consumer preference.

1664 and Robert Pattinson Global Cultural Research Report
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  • Page 8
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New Products

The Pioneer Woman Launches Chocolate Collection with Sweet Shop USA

Ree Drummond expands The Pioneer Woman, Ree Drummond, brand into the premium confectionery category, partnering with Sweet Shop USA to launch a new chocolate collection at the Summer Fancy Food Show.

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People

The Fresh Market Partners with Carla Hall to Launch Charitable Meal Kits

The Fresh Market has partnered with celebrity chef Carla Hall to launch a line of With Love meal kits, donating 10 per cent of sales to the Alzheimer's Association.

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Food

HelloFresh Partners with No Kid Hungry to Address Summer Food Insecurity

HelloFresh has partnered with No Kid Hungry to launch the Kids Helping Kids initiative, backed by new data showing that 63 per cent of US parents fear high grocery prices will impact summer feeding.

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New Products

Alani Nu Partners with Becky G to Launch Purple Cotton Candy Energy Drink

Lifestyle wellness brand Alani Nu has launched a limited-edition Purple Cotton Candy energy drink, partnering with artist Becky G to drive summer retail sales.

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Energy Drinks

New Monster Energy Lando Norris Zero Sugar Gold Can

Coca-Cola Europacific Partners has introduced a limited-edition gold can for Monster Energy Lando Norris Zero Sugar in Great Britain to celebrate the driver's championship win.

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New Products

Garden of Life Launches Clear Whey Protein Range with Dylan Efron

Active nutrition brand Garden of Life has expanded its portfolio with the launch of Clear Whey Protein, utilising sustainably sourced Danish dairy whey isolate.

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People

Mars Snacking Appoints Kemal Cetin as Global Chief Digital and Information Officer

Mars, Incorporated has appointed former FrieslandCampina executive Kemal Cetin as Global Chief Digital & Information Officer for its Snacking division, effective August 2026.

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New Products

Tom Brady Partners with Gopuff to Launch Good Nut Organic Coconut Water Range

Instant-commerce platform Gopuff has partnered with Tom Brady to launch Good Nut, a premium certified organic coconut water line entering the fast-growing hydration category.

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