The latest food and beverage industry news and trend analysis

Beast Industries, the company led by Jimmy "MrBeast" Donaldson, has announced a massive ambient marketing activation to support the second season of Beast Games: Strong vs. Smart on Prime Video.

Mondelez Canada Inc.'s OREO brand and the National Hockey League Players' Association (NHLPA) have announced the second year of their collaborative CSR initiative, the 'OREO Stay Playful For All' program.

Leading chilled food manufacturer The Compleat Food Group has announced a major strengthening of its senior leadership structure, appointing Nick Reade to the newly created role of UK Managing Director.

Dairy cooperative Arla Foods has announced a strategic bolstering of its United Kingdom leadership team, appointing Matthew Walker to lead its Foodservice division.

The deal represents a significant pivot for the heritage spice brand, aiming to modernise its image and connect with the "next generation of taste chasers" by blending culinary expertise with pop culture entertainment.

The appointment signals a strategic push to accelerate the commercial adoption of the company's food waste solutions across the US and Canadian fresh produce and floral supply chains.

Pizza Hut has announced a major marketing offensive to kick off the 2026 football post-season, partnering with legendary quarterback Tom Brady to launch the "Pizza Before the Hut" campaign.

The product introduces a novel "balls-and-hoop" format to the confectionery aisle, engineered to offer a multi-textural and interactive consumption experience that gamifies the act of snacking.