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The latest food and beverage industry news and trend analysis

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  • Page 12

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1664 and Robert Pattinson Global Cultural Research Report
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1664 and Robert Pattinson Global Cultural Research Report

1664 and Robert Pattinson Launch Premium Campaign Exploring Cultural Taste Trends. Premium beer brand 1664 has partnered with actor Robert Pattinson and director Brady Corbet to launch a global campaign and research paper titled A Question of Good Taste, exploring the intersection of identity and consumer preference.

1664 and Robert Pattinson Global Cultural Research Report
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  • Page 12
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Jeni's Splendid Ice Creams Names Ben and Jerry's Veteran David Stever as CEO

Jeni's Splendid Ice Creams has appointed David Stever, former CEO and CMO of Ben and Jerry's, as its new Chief Executive Officer. Bringing over 25 years of consumer-packaged goods (CPG) leadership, Stever is tasked with scaling the artisanal brand's national footprint across its 90-plus scoop shops, 15,000 retail locations, and its newly launched Fellowship Model for franchising.

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Amy's Kitchen Names Paul Schiefer as CEO to Succeed Co-Founder Andy Berliner

Amy's Kitchen, a pioneer in the organic prepared food sector, has promoted Paul Schiefer to Chief Executive Officer as part of a planned multi-year leadership transition. Schiefer, a 20-year veteran of the company who previously served as President, is tasked with scaling the brand toward 1 billion dollars in retail sales while maintaining its status as a leading Certified B Corporation.

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Marketing

Pepsi Launches Global Football Nation Platform to Capture Fan Culture

Pepsi Global has unveiled the Pepsi Football Nation platform, a multi-year initiative designed to integrate the brand into the daily rituals and cultural conversations of global football fans. Supported by a high-profile roster including David Beckham and Vini Jr., the campaign utilises digital innovations.

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Sodexo Appoints Orla Muldoon as General Counsel for North America

Sodexo has appointed Orla Muldoon as General Counsel for North America, effective March 23, 2026. Bringing over 20 years of experience from industry leaders, including ADM and Kellogg Company, Muldoon will oversee legal, compliance, and government affairs to support Sodexo's strategic growth and regulatory rigour across the United States and Canada.

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Energy Drinks

Rockstar Energy Returns to NASCAR with 23XI Racing Star Tyler Reddick

Rockstar Energy is marking its return to NASCAR through a multi-faceted partnership with 23XI Racing and championship frontrunner Tyler Reddick. The move signals the start of a broader investment strategy into elite sports and music under the new "LIVE LOUD" brand identity, leveraging Reddick’s historic 2026 season start to drive cultural relevance and high-stakes brand visibility.

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Beverage

Minute Maid Spiked Scales ARTD Portfolio via Action Bronson Partnership

Minute Maid Spiked is capitalising on its 92% year-over-year growth by launching its first celebrity-led campaign featuring multi-hyphenate Action Bronson. The partnership reinforces the brand's "No Muss, No Fuss" positioning in the high-growth Alcohol Ready-to-Drink (ARTD) category, focusing on non-carbonated, juice-forward alternatives to traditional hard seltzers.

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Coca-Cola Appoints Tapaswee Chandele to Global Chief People Officer

The Coca-Cola Company has appointed Tapaswee Chandele as its next Global Chief People Officer, effective May 1. A 25-year veteran of the company, Chandele succeeds Lisa Chang, signalling a focus on internal continuity and global talent development as the beverage giant optimises its international workforce strategy.

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Coffee & Tea

Robert Downey Jr’s happy Coffee Launches Multi-Serve Cold Brew

Lifestyle coffee brand happy®, co-founded by Robert Downey Jr. and Craig Dubitsky, is entering the high-growth refrigerated multi-serve category with a 48-oz Cold Brew launch across Kroger’s national banners, targeting the "premium convenience" segment.

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