The latest food and beverage industry news and trend analysis

Fronting the campaign is Asian-American actor Ross Butler, chosen for his Chinese-Malaysian roots and status as a "Year of the Horse" native.

Packaging solutions provider Harpak-ULMA has announced a significant performance breakthrough for the high-volume ground meat sector, introducing a new application of its Mondini Trave Sinfonia® tray-sealing platform.

Direct-to-consumer speciality roaster Bones Coffee Company has announced the strategic return of two limited-edition flavours to capitalise on the upcoming Valentine's Day gifting and consumption window.

Veteran-founded importer SPYRT Worldwide has unveiled one of the most distinct packaging concepts to hit the spirits market this year: the Ukrainian Spirit Limited Howitzer Edition.

The new SKU is a strategic blend of Sauvignon Blanc and Pinot Grigio, engineered to align with shifting American consumer preferences towards lighter, lower-alcohol wine styles.

The product is packaged in SIG SmallBloc 350 ml carton packs and has secured nationwide distribution at 7-Eleven stores, targeting the growing consumer demand for convenient, functional nutrition.

Starting today, the packaging solution is debuting at participating restaurants and sports stadiums across eleven countries, marking the brand's most widespread global activation to date.

The launch combines the brand's "clean label" positioning with the theatrical flair of the franchise, encouraging consumers to host streaming parties and craft mocktails using the new SKUs.