The latest food and beverage industry news and trend analysis

Introducing new non-chocolate innovation under the Jolly Rancher masterbrand while expanding pack formats for its core chocolate franchises to drive sharing occasions.

The Coca-Cola Company has announced a significant expansion of its Cherry beverage portfolio for the U.S. and Canadian markets, coinciding with the 40th anniversary of the flavour line's debut. Launching in February 2026

The brand is led by a unique founder duo—Dr. Noor and Cam—whose partnership merges elite medical pedigree with professional sports and lifestyle culture to disrupt traditional beverage marketing.

The brand is differentiating itself by moving beyond standard "black" or "latte" profiles, instead positioning its products as "craft beverages" that blend cold brew with tea, culinary botanicals, and indulgent flavours.

The release targets a specific pain point in the creatine category—the "trade-off" between efficacy and consumption experience associated with traditional powders and pills.

The launch is a direct response to the continued category growth driven by consumer demand for convenient, protein-rich snacking options that support active lifestyles.

Launching in early February, the brand is introducing a Creme Egg–inspired protein bar, strategically timed to capture the high-volume Easter trading period usually dominated by traditional confectionery.

Introducing two new permanent SKUs—Banana Berry Bliss and Melon Medley—and successfully converting a former limited-time offering (LTO), Lemon Italian Ice, into a year-round staple.