The latest food and beverage industry news and trend analysis

Monster Energy has announced a strategic variation on its iconic flagship product, kicking off the new year with the launch of Monster Energy Strawberry Shot.

Krispy Kreme, Inc. has announced the launch of its new Winter Seasonal Collection, kicking off a strategic initiative to rotate five distinct limited-time lineups throughout the calendar year.

Vermont-based cannabinoid beverage specialist Upstate Elevator has announced its entry into the alternative spirits category with the debut of its Añejo Lime THC Spirit.

High-growth drive-thru coffee chain Dutch Bros Coffee has announced a strategic menu expansion focused on "morning comfort" profiles.

Quest Nutrition has announced the expansion of its best-selling protein chip portfolio with two new savoury flavour profiles, aiming to capitalise on the "New Year, New You" health momentum as consumers enter 2026.

New entrant SunBuzz has officially launched into the rapidly expanding alcohol-alternatives sector, introducing a line of premium, ready-to-serve cocktails infused with hemp-derived THC.

Running from 7 January through 17 March, the lineup introduces the chain's first-ever Protein Latte collection alongside a heritage-inspired Mexican Chocolate range.

Pepsi and 7UP have announced a major strategic collaboration with Disney to support the release of Zootopia 2, launching a high-profile marketing campaign under the banner "Zero Sugar for City-Wide Craze."