Mondelēz International-owned brand CLIF has announced its entry into the high-protein category with the nationwide rollout of the CLIF High Protein Bar.
Formulated with 20 grams of protein and carbohydrates from whole-grain rolled oats, the launch marks the brand's first dedicated high-protein bar format, combining sustained energy metrics with protein fortification to address expanding consumer demand for multi-functional active nutrition.
Formulation and Ingredients
The product development strategy combines high-protein delivery with complex carbohydrates to offer dual energy and recovery benefits within a single bar.
Formulated without artificial sweeteners, the bars incorporate real food ingredients including rolled oats, almonds, soy and whey protein isolates, and creamy nut butter bases. Each serving supplies 20 grams of protein alongside 5 grams of dietary fibre.
Joe Pellingra, Senior Director for CLIF and LUNA brands at Mondelēz International, stated that the brand identified an opportunity to expand its core energy bar architecture by introducing a high-protein format engineered around research insights into active consumer lifestyles.
Flavour Lineup and Specifications
The CLIF High Protein Bar platform enters commercial distribution across two initial flavour variations:
🥜 Peanut Butter Chocolate Chip: A sweet-and-savoury high-protein bar combining peanut butter, chocolate chips, and rolled oats.
🍞 Cinnamon French Toast: A breakfast-inspired flavour profile incorporating almond butter, real almonds, and warm cinnamon spice.
Retail Availability and Pricing
The CLIF High Protein Bar range will commence physical retail distribution across grocery, mass, and speciality stockists in the United States starting in August 2026.
The lineup is formatted in 4-count retail boxes carrying a suggested retail price (MSRP) of US$7.49 per box.
