The latest food and beverage industry news and trend analysis

Spanish brewer Mahou San Miguel has entered the functional soft drinks category with the launch of Yuzz, a low-calorie nutricosmetic RTD beverage containing hyaluronic acid and vitamin C.

Coca-Cola Europacific Partners has launched Powerade FIFA Playstyles, a limited-edition sports drink range featuring football-inspired flavours to drive category value ahead of the FIFA World Cup 2026.

Premier Foods has expanded its Mr Kipling portfolio with five new launches across its Whirls, Slices, and Tarts ranges to drive retail category growth.

Bucked Up has launched its dual-product Carnival Drop campaign, introducing high-protein savoury popcorn and a limited-edition Cotton Candy performance energy drink to convenience retail channels.

Tesco has launched an own-brand Matcha Oat Latte, signalling a major private-label expansion into the premium plant-based beverage segment to challenge specialist brands, leverage oat milk popularity, and capture wellness-focused consumer spending.

Fox’s Burton’s Companies has partnered with Universal Products & Experiences to launch a limited-edition Jammie Dodgers Sour Lemon biscuit tied to the film Minions & Monsters.

UK coffee brand Grind has expanded its ready-to-drink beverage portfolio with the launch of a new canned Iced Pistachio Latte, crafted using its speciality-grade coffee.

Subway Puerto Rico has expanded its Pasta Creations menu with three new customisable recipes prepared at its signature Food Theatre Station to capture value-seeking consumer spend.