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The latest food and beverage industry news and trend analysis

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  • Page 164

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Halloween 2026: Sweet Heat, Adult Indulgence & Texture Innovation
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Halloween 2026: Sweet Heat, Adult Indulgence & Texture Innovation

Discover the latest Halloween product launches for 2026, featuring "swicy" flavour trends, adult-targeted confectionery, and innovative seasonal formulations across the food and beverage industry.

Halloween 2026: Sweet Heat, Adult Indulgence & Texture Innovation
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  • Page 164
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Energy Drinks

Monster expands juice line with Rio Carnival-inspired energy drink

New ‘Rio Punch’ flavour joins Juice Monster range, celebrating Brazil’s vibrant fruit culture

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Sauces

Limited-edition Monster Munch mayo announced

Kraft Heinz has announced a new seasonal product in partnership with PepsiCo’s Walkers brand: Heinz [Scarily] Good Monster Munch Mayo. The limited-edition release fuses Heinz’s signature creamy mayonnaise with the bold, nostalgic flavour of Pickled Onion Monster Munch, aiming to tap into Gen Z interest and Halloween-driven novelty.

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Technology

Heinz Unveils Robotic Snack Dipper for Gamers at Esports World Cup

The innovation responds to newly released research revealing that 90% of gamers struggle with snacking while playing, and 75% wish they could dip their snacks mid-game without taking their hands off the controls.

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Coffee & Tea

Starbucks Launches Handcrafted Iced Energy Drinks

Starbucks has unveiled its second summer menu expansion, headlined by handcrafted sugar-free Iced Energy beverages and the brand's first nondairy vanilla sweet cream, signalling a strategic push into functional energy and plant-based customisation.

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Health & Nutrition

Pure Protein launches new “All in One” powder targeting GLP-1 users

Pure Protein, part of 1440 Foods’ active nutrition portfolio, has launched a new All in One Protein Powder designed to simplify daily nutrition — particularly for consumers using GLP-1 medications for weight loss.

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Marketing

OREO Partners with Lucasfilm for 'Star Wars' Edition Featuring 'Kyber' Crystal Crème and Blind Packaging

The launch introduces a gamified "blind box" mechanic to the biscuit aisle, designed to engage fans of both franchises through a surprise reveal element.

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Snacking

Pringles debuts first puffed snack in tubeless packaging

Kellanova-owned Pringles has expanded its portfolio with the launch of Pringles Mingles, the brand’s first puffed crisps offered in bagged, tubeless packaging. This innovation marks a strategic departure from Pringles’ traditional tube format, while retaining the brand’s core identity.

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Soft drinks

Pepsi Electric – a limited-edition blue cola to energise the flavoured cola segment

Britvic has expanded its Pepsi portfolio with the launch of a new, limited-edition cola variant — Pepsi Electric, featuring a striking blue liquid and a zesty flavour profile designed to “challenge consumer expectations” within the category.

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