The latest food and beverage industry news and trend analysis

KFC is positioning itself as the centrepiece of at-home New Year's Eve celebrations for 2026, launching a strategic marketing campaign that pairs its signature fried chicken with luxury staples.

The reformulated line is designed to meet the rigorous demands of health-conscious consumers, specifically addressing concerns regarding additives in the dairy-alternative aisle.

Chipotle Mexican Grill has announced the launch of its first-ever dedicated "High Protein Menu," scheduled to roll out across the U.S. and Canada on Tuesday, 23 December.

Now rolling out to retailers across the United States, the limited-edition launch represents a strategic extension of the tortilla chip category into sweet snacking occasions.

Fermented beverage producer Momo Kombucha has renewed its strategic collaboration with speciality produce supplier Natoora to launch a seasonal limited edition: Carmelo’s Green Mandarin Kombucha.

The company positions itself as the first purified spring water to be glass-bottled, third-party certified, and re-mineralised, directly addressing growing consumer concerns regarding microplastics and "forever chemicals" (PFAS) in the water supply.

The new range aims to translate the brand’s "chunk and swirl" equity into an on-the-go format. A strategic pivot designed to capture a larger share of the growing market for premium convenience desserts.

German sports nutrition heavyweight ESN continues to scale its United Kingdom operations, announcing the expansion of its portfolio with two new performance-focused innovations