The latest food and beverage industry news and trend analysis

Sentia Spirits, the UK-based functional drinks producer co-founded by neuropsychopharmacologist Professor David Nutt, is expanding beyond its core spirit alternatives into the ready-to-drink (RTD) market with the launch of Sentia Cider.

Krispy Kreme has announced its seasonal product line-up for the lucrative Valentine's Day trading period, launching a new four-SKU collection designed to capture the "gifting" and "sharing" occasions

The launch responds to the growing consumer demand for "lower-sugar hydration" options and positions the brand to capture shoppers migrating away from high-sugar and caffeinated beverages.

To drive immediate brand heat and exclusivity, the launch is being executed through a strategic partnership with VeeFriends, the global entertainment company founded by Gary Vaynerchuk.

Metabolic wellness startup Maeva has officially launched operations today, introducing a direct-to-consumer (D2C) nutrition system specifically engineered for individuals utilising GLP-1 weight loss medications.

The collaboration leverages the strong regional brand equity of both entities to deliver a nostalgia-driven product line designed to offer "comfort and familiarity" in a scoopable format.

Designed to drive year-round sales in the confectionery aisle, the launch aims to capture the "summer flavour" profile without the need for frozen storage.

Family-owned cheese leader Sargento has announced a dual product launch designed to reinvigorate the natural cheese category with bold textures and high-heat profiles.