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Krispy Kreme has announced its seasonal product line-up for the lucrative Valentine's Day trading period, launching a new four-SKU collection designed to capture the "gifting" and "sharing" occasions. Available from Tuesday, February 3 through Valentine’s Day, the range leverages the brand's signature heart-shaped format to drive volume across both direct-to-consumer (DTC) and wholesale channels.

The collection features four all-new doughnuts, heavily utilizing the unglazed heart shell base to differentiate from standard core products. The flavour profiles focus on classic confectionery pairings (chocolate, strawberry, and cookies & cream) to maximize mass-market appeal.

The 2026 Collection includes:

• I Love You a Choco-Lot Doughnut: An unglazed heart filled with chocolate-flavoured Kreme™, dipped in red vanilla icing, and finished with a chocolate icing ribbon.

• Teddy Bear Cookies & Kreme™ Doughnut: An unglazed heart filled with Cookies & Kreme™, dipped in chocolate icing, and decorated with a white chocolate bear face.

• You're Berry Sweet Doughnut: An unglazed heart filled with white Kreme™, dipped in strawberry icing, and topped with red vanilla drizzle and an "XOXO" sugar piece.

• Sprinkled with Love Doughnut: An Original Glazed® doughnut piped with buttercream-flavoured frosting and heart sprinkles.

Omnichannel Distribution Strategy

Krispy Kreme is executing a dual-channel release to maximize reach during the short seasonal window:

1. DTC/In-Shop: The full collection is available in a custom Valentine’s Day-themed dozen box at participating U.S. shops. It is also available for pickup or delivery via the brand's proprietary app and website.

   
   

2. Grocery & Retail Partners: To capture impulse purchases outside of standalone locations, a curated selection of the Valentine’s Day doughnuts will be available in six-packs delivered to select grocery retailers.

Alison Holder, Chief Brand and Product Officer at Krispy Kreme, commented on the positioning: "This year we took inspiration from classic Valentine’s gifts to create a doughnut collection perfectly made for sharing. We feel these doughnuts might be the sweetest way to express love this Valentine’s."