The latest food and beverage industry news and trend analysis

The launch builds on the highly successful rollout of 2025’s "Moon Punch" and utilizes a reformulated, newly branded variant designed to capture cultural buzz surrounding upcoming lunar events.

The collaboration leverages the massive brand equity of OREO to create "craveable" menu news, moving beyond the classic chocolate sandwich cookie to incorporate the popular Golden OREO® flavour profile into the bakery chain's lineup.

Old El Paso, the leading Mexican food brand owned by General Mills, has announced a strategic expansion of its at-home meal solutions portfolio with the introduction of the Mexican Pizza Kit.

The product is positioned to capitalise on the "everyday indulgence" trend, allowing consumers to purchase a standalone treat for immediate consumption rather than committing to a full pantry-loading box.

Mondelez International has announced the climax of its highly successful OREO and Marvel collaboration, unveiling the MARVEL OREO Stuf of Doom Cookies.

Nestlé UK & Ireland continues to leverage its high-profile global partnership between KitKat and Formula 1® with the launch of a new limited-edition KitKat Chunky Caramel chocolate bar.

The move signals a strategic shift for the company, moving beyond simple flavour enhancement into the high-growth "active wellness" category by offering targeted solutions for appetite control, immune support, and sustained energy.

Building on the success of 2025’s top-performing launches, including Dr Pepper Creamy Coconut & A&W Root Beer Float. The lineup is heavily data-driven. Citing its State of Beverages 2025 Trend Report, KDP notes that 72% of Gen Z consumers try new beverages every month.