The latest food and beverage industry news and trend analysis

The heritage brand is launching its first-ever shelf-stable Snacking Pickles in pouches, utilising a proprietary "low brine" packaging method to eliminate the mess traditionally associated with pickle consumption outside the home.

The meat snack powerhouse is officially launching Jack Link’s Doritos® Nacho Cheese flavoured beef jerky and meat sticks, bringing one of the most recognizable flavors in the salty snack aisle to the protein category.

The launch marks a strategic product milestone for the 45-year-old brand, introducing its first-ever "filled egg" assortment to capture the high-end seasonal hosting and gifting market.

The launch reflects a strategic effort to elevate the traditional pork rind category by aligning with two distinct consumer snacking trends: the demand for macro-friendly, comfort-food flavours and the rising dietary pushback against seed oils.

Firehook® Crackers, a premium player in the artisanal bakery segment, has announced a strategic co-branding partnership with Ithaca Hummus to launch a new limited-edition SKU: Firehook x Ithaca Hummus French Onion Crackers.

The launch marks the brand's first departure from its traditional polymer-based construction, moving squarely into the premium equipment category to target high-end home brewers and the outdoor lifestyle market.

The launch underscores a growing trend in the confectionery sector: utilising "mystery" flavours to gamify the consumption experience, thereby driving social media conversation and extending consumer interaction beyond the initial purchase.

The interactive campaign serves as the launchpad for the new M&M'S Bakery Collection, a trio of limited-edition, dessert-inspired flavours designed to capitalise on the "category blurring" trend within the confectionery aisle.