The latest food and beverage industry news and trend analysis

Sports nutrition innovator Cizzle Brands Corporation has announced a dual product launch for its flagship CWENCH Hydration™ line, introducing two new performance-focused flavours: Miracle On Ice™ and Golden Berry.

The new SKU introduces a peach-forward profile to the functional beverage range, designed to capture the "mid-afternoon pick-me-up" occasion.

UK snack manufacturer Proper has announced a strategic flavour extension to its fast-growing lentil chip portfolio, introducing House Hot Sauce Lentil Chips.

PIM Brands Inc., the maker of Welch's® Fruit Snacks, has announced a significant expansion of its Fusions™ product line, introducing two new flavour varieties: Citrus Surge and Tropical Tornado.

Coinciding with the spirit launch, Malibu has partnered with Dole to release a new line of canned cocktails. The Malibu & Dole Ready-to-Drink Cocktails aim to capitalise on the mix of the spirit with pineapple juice.

Mondelez International’s OREO brand has announced a major strategic collaboration with Disney Consumer Products, unveiling the MARVEL OREO Stuf of Legends Cookies.

The company is launching Protein Pastries and Marshmallow Protein Cereal, aiming to capture a larger share of the breakfast category by addressing the consumer demand for high-protein, low-sugar options in convenient formats.

Mars Snacking has announced a significant expansion of its frozen novelty portfolio, unveiling SNICKERS® Ice Cream Minis as a permanent addition to the brand's lineup.