The latest food and beverage industry news and trend analysis

Asda has announced a partnership with Amazon Ads to implement the Amazon Retail Ad Service across its digital platforms. This initiative marks the first time the Amazon Retail Ad Service has been deployed by a retailer outside the US.

Yili has introduced the first AI-generated comic series detailing its global dairy supply chain at the China International Supply Chain Expo, highlighting smart manufacturing and industry collaboration.

Farm Rich is promoting its frozen snack portfolio through a social media campaign centred on a custom-designed foosball table, targeting at-home entertaining occasions during international sporting events.

Walmart has announced an agreement to acquire Vibe.co, a self-serve connected TV advertising platform, aiming to simplify digital ad access for small and mid-sized businesses.

Insomnia Cookies has partnered with Warner Bros. Discovery Global Consumer Products to launch a limited-edition Supergirl-themed cookie range and custom packaging ahead of the film's theatrical debut.

Savoury snack brand Takis has partnered with Sony Pictures for a global campaign across 57 countries featuring limited-edition Spider-Man packaging and retail promotions.

Flora Food Group’s plant-based cheese brand Violife has launched a multi-channel marketing campaign, "Undairy the Craving," featuring a consumer rebate programme, AI tools, and chef partnerships to accelerate category trial.

Brand Licensing Europe has opened visitor registration for its 2026 event at ExCeL London, following double-digit year-on-year exhibitor growth.