The latest food and beverage industry news and trend analysis

The NBA and The Coca-Cola Company have established a new global marketing agreement naming Sprite the league’s Official Global Soft Drink Partner.

Nestlé’s natural bliss brand has introduced a new creative platform and packaging redesign, alongside a high-profile experiential marketing campaign aimed at elevating the daily coffee ritual.

GHOST is expanding its WHEY protein lineup through an authentic partnership with General Mills, introducing Cocoa Puffs, Lucky Charms, and Trix Cereal Milk flavours.

Corona has launched Lime Guides using food-safe laser technology to ensure precisely sliced lime wedges, supporting the brand's signature consumption ritual across global retail markets.

Speciality & Fine Food Fair announces a strategic relocation to Excel London for April 2027, co-locating with Food, Drink & Hospitality Week and IFE.

Foundry Nation updates its THC beverage and gummy portfolio with strain-specific terpene blends and a clean-label ingredient approach to enhance consumer experience.

General Mills expands its licensed portfolio through a multi-category partnership with Nintendo and Illumination to capitalise on the global release of The Super Mario Galaxy Movie.

Nutrabolt's C4 Energy has announced a strategic partnership with NBA player Josh Hart, expanding its sports marketing footprint and experiential retail efforts.