The latest food and beverage industry news and trend analysis

Ben’s Original, a Mars brand, partners with professional baseball player Ben Rice to combat childhood hunger through a season-long donation initiative with No Kid Hungry.

Sprite unifies its global brand identity under the new platform It Is That Fresh while scaling product innovations like Sprite Chill and Sprite + Tea to international markets.

Pepsi Global has launched "Pepsi Football Nation," a new unified strategic platform designed to integrate football culture into everyday lifestyle and consumer touchpoints worldwide.

Nespresso appoints Dua Lipa as its new Global Brand Ambassador to lead the Vertuo World campaign and modernise the brand's cultural influence among younger demographics.

McDonald’s UK initiates an omnichannel promotion combining physical collectables with digital app engagement to drive consumer frequency and celebrate brand heritage through its new CARDS meal.

Casamigos enters the high-growth pre-mixed cocktail category with new margarita offerings and a celebrity-led marketing campaign as the Official Tequila Supporter of the FIFA World Cup 2026.

Coca-Cola Europacific Partners (CCEP) is launching an integrated European campaign for Diet Coke in partnership with The Devil Wears Prada 2, offering retailers specialised point-of-sale opportunities and limited-edition packaging.

Kraft Heinz has entered a five-year global strategic partnership with the NFL, positioning its iconic brand portfolio as the league's official condiment partner to drive retail and "Away From Home" growth.