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The latest food and beverage industry news and trend analysis

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Marketing

Halloween 2026: Sweet Heat, Adult Indulgence & Texture Innovation
Trend
Halloween 2026: Sweet Heat, Adult Indulgence & Texture Innovation

Discover the latest Halloween product launches for 2026, featuring "swicy" flavour trends, adult-targeted confectionery, and innovative seasonal formulations across the food and beverage industry.

Halloween 2026: Sweet Heat, Adult Indulgence & Texture Innovation
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  • Page 5
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Marketing

Mars Ice Cream Launches Chief Online Chill Officer Campaign for SNICKERS Minis

Mars Ice Cream has launched a marketing campaign for SNICKERS Ice Cream Minis, recruiting a Chief Online Chill Officer to drive digital engagement and retail trial.

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Marketing

Hershey and Mondelez Mark One Year of REESE'S OREO with New Campaign

The Hershey Company and Mondelēz International are celebrating the one-year anniversary of the REESE'S OREO Cup, which generated over US$188 million in sales, with a new creative marketing push.

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New Products

Carvel Partners with Disney for Camp Rock 3 Ice Cream Range

Carvel has partnered with Disney to relaunch its Campfire Treats menu range ahead of the Camp Rock 3 movie premiere, combining LTO dessert innovation with cross-media licensing.

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Food

Quaker Launches Edible Oat Calendar for Brazil Breakfast Campaign

PepsiCo brand Quaker has launched an edible 21-day calendar made from baked oats in Brazil to promote daily breakfast oat consumption and habit formation.

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Coffee & Tea

Luckin Coffee Partners with Duolingo for Back to School Campaign

Luckin Coffee has partnered with Duolingo to launch a limited-edition summer and back-to-school beverage campaign across its New York City locations.

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Alcohol

SVEDKA Vodka Water Launches Limited Edition Office Cooler Campaign

SVEDKA Vodka has launched a limited-edition five-foot tall SVEDKA Vodka Water Cooler activation in partnership with actor Craig Robinson and spirits platform Flaviar.

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Packaging

Ball Home Canning Teams Up with David Chang for Limited Edition Kit

Newell Brands has partnered with chef David Chang to launch a limited-edition Ball home canning kit designed for first-time home food preservers.

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New Products

PRETZELIZED Partners with Crayola for Back to School Snack Launch

PRETZELIZED has partnered with Crayola to launch a limited-edition Sea Salt Pretzel Snackers multipack featuring interactive colourable packaging across Target and Whole Foods.

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