The latest food and beverage industry news and trend analysis

Beyond Meat, Inc. has announced a significant strategic pivot, moving outside the "center-of-plate" meat alternative category to launch its first functional beverage line, Beyond Immerse.

The deal represents a significant expansion of Chomps' distribution strategy beyond conventional retail, placing the product directly in front of millions of annual visitors in high-altitude environments where convenient, portable nutrition is in high demand.

The selection follows a multi-agency review process that reportedly prioritised capabilities and chemistry over traditional speculative work.

The deal establishes a cross-market collaboration covering both the United States and the United Kingdom, positioning BERO as the "Official Non-Alcoholic Beer of Barry’s."

Weah, currently playing for Olympique de Marseille in France's Ligue 1, will serve as a face for the brand's performance-focused marketing, emphasising the role of scientifically formulated hydration in elite training regimes.

Functional beverage brand Culture Pop Soda has unveiled the first major product release from its strategic partnership with multi-platinum recording artist Noah Kahan: Noah Kahan's Limited-Edition Sparkling Black Cherry.

Instant noodle category leader Maruchan has announced a bold product expansion, moving beyond its traditional soup-based portfolio to launch Saucy Noods Stir-Fry Style Noodles.

The launch aims to disrupt the golf snacking category, which has traditionally been dominated by high-sugar options or heavy meal replacements, by offering a "clean energy" solution packaged in a format native to the sport.