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Marketing
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Chomps Secures Exclusive Retail Partnership with Ikon Pass Across Seven US Ski Destinations
The deal represents a significant expansion of Chomps' distribution strategy beyond conventional retail, placing the product directly in front of millions of annual visitors in high-altitude environments where convenient, portable nutrition is in high demand.

Electrolit Signs USMNT Star Timothy Weah as Brand Ambassador Ahead of 2026 Soccer Season
Weah, currently playing for Olympique de Marseille in France's Ligue 1, will serve as a face for the brand's performance-focused marketing, emphasising the role of scientifically formulated hydration in elite training regimes.

Culture Pop Soda Launches Limited-Edition 'Sparkling Black Cherry' with Noah Kahan
Functional beverage brand Culture Pop Soda has unveiled the first major product release from its strategic partnership with multi-platinum recording artist Noah Kahan: Noah Kahan's Limited-Edition Sparkling Black Cherry.






