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The latest food and beverage industry news and trend analysis

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  • Page 23

Marketing

Halloween 2026: Sweet Heat, Adult Indulgence & Texture Innovation
Trend
Halloween 2026: Sweet Heat, Adult Indulgence & Texture Innovation

Discover the latest Halloween product launches for 2026, featuring "swicy" flavour trends, adult-targeted confectionery, and innovative seasonal formulations across the food and beverage industry.

Halloween 2026: Sweet Heat, Adult Indulgence & Texture Innovation
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  • Page 23
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Bakery

Krispy Kreme Targets Football Championship with One-Day-Only 'Team Colour' Dozen

For one day only—Monday, 19 January—the doughnut chain is rolling out a Championship Dozen featuring team-specific colourways.

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Beverage

Beyond Meat Diversifies into Beverages with 'Beyond Immerse' Plant-Based Protein Drink

Beyond Meat, Inc. has announced a significant strategic pivot, moving outside the "center-of-plate" meat alternative category to launch its first functional beverage line, Beyond Immerse.

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Snacking

Chomps Secures Exclusive Retail Partnership with Ikon Pass Across Seven US Ski Destinations

The deal represents a significant expansion of Chomps' distribution strategy beyond conventional retail, placing the product directly in front of millions of annual visitors in high-altitude environments where convenient, portable nutrition is in high demand.

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Marketing

Independent Agency Curiosity Named AOR for Protein Challenger Nurri; Debuts 'Shake Ya Can' Campaign

The selection follows a multi-agency review process that reportedly prioritised capabilities and chemistry over traditional speculative work.

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Beverage

Tom Holland’s BERO Named Official Non-Alcoholic Beer of Barry’s in Global US-UK Partnership

The deal establishes a cross-market collaboration covering both the United States and the United Kingdom, positioning BERO as the "Official Non-Alcoholic Beer of Barry’s."

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People

Electrolit Signs USMNT Star Timothy Weah as Brand Ambassador Ahead of 2026 Soccer Season

Weah, currently playing for Olympique de Marseille in France's Ligue 1, will serve as a face for the brand's performance-focused marketing, emphasising the role of scientifically formulated hydration in elite training regimes.

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Soft drinks

Culture Pop Soda Launches Limited-Edition 'Sparkling Black Cherry' with Noah Kahan

Functional beverage brand Culture Pop Soda has unveiled the first major product release from its strategic partnership with multi-platinum recording artist Noah Kahan: Noah Kahan's Limited-Edition Sparkling Black Cherry.

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New Products

Maruchan Debuts 'Saucy Noods' Stir-Fry Line with Irreverent Valentine's Campaign

Instant noodle category leader Maruchan has announced a bold product expansion, moving beyond its traditional soup-based portfolio to launch Saucy Noods Stir-Fry Style Noodles.

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