The latest food and beverage industry news and trend analysis

The campaign centres around a reimagining of the iconic track "Sweet Caroline," lyrically adapted to "Sweet Sandwich Time." The 30-second spot is scheduled to air during the fourth quarter of the game on Sunday, 8 February.

Drawing direct inspiration from the beer industry's solution to bulk consumption, the launch targets the "at-home" viewing demographic, positioning the condiment as a central fixture of the game day spread alongside the traditional beverage keg.

Meal kit leader HelloFresh has announced a strategic collaboration with women’s media platform Betches Media, launching "The Galentine’s Dinner Edit" for the 2026 season.

Organic condiment and dressing brand Organicville has announced a comprehensive brand refresh for the new year, anchored by a significant reformulation of its dressing portfolio to eliminate seed oils.

Family-style pizza chain Mountain Mike’s Pizza has announced the return of its seasonal Valentine's portfolio, reinstating the iconic Heart-Shaped Pizza and Sweetheart Cherry Pie Dessert Pizza for the month of February.

Pizza Hut Middle East has launched a provocative marketing campaign to support the rollout of its new pasta line, directly addressing the brand's complex relationship with Italian culinary tradition through a tongue-in-cheek social experiment.

Lir Chocolates, the manufacturer behind Baileys Chocolate, has unveiled its seasonal strategy for Valentine's Day 2026, introducing a new range titled the "All You Need Is Love" collection.

Snack cheese brand Babybel® has announced its first-ever music collaboration, partnering with award-winning producer Timbaland to launch a multimedia campaign titled "Mini Wax Tracks."