The latest food and beverage industry news and trend analysis

The collaboration leverages the Easts' significant digital footprint and credibility within the fitness and parenting communities to promote the brand’s mission of offering accessible, chef-crafted nutrition.

Beyond Meat, Inc. has announced a significant strategic pivot, moving outside the "center-of-plate" meat alternative category to launch its first functional beverage line, Beyond Immerse.

The deal represents a significant expansion of Chomps' distribution strategy beyond conventional retail, placing the product directly in front of millions of annual visitors in high-altitude environments where convenient, portable nutrition is in high demand.

The reports highlight a disconnect between corporate profitability and public health costs, noting that while the combined market for these beverages generates billions in profit

New ready-to-drink (RTD) challenger SpikedAde has announced a significant acceleration of its U.S. market presence, closing a $10 million financing round just ten days after opening the offering.

Health-Ade, the leading organic kombucha brand in the US (according to SPINS data), has announced a strategic flavour extension to its portfolio with the launch of Ginger Lemon Berry.

Papa Johns has announced a strategic foray into the functional food space, unveiling a limited-edition Protein Crust Pizza designed to align with the growing consumer demand for macronutrient-dense fast food options.

The flagship cracker brand Cheez-It® has announced a major strategic entry into the "free-from" snacking segment, unveiling Cheez-It Original Gluten Free crackers.