The latest food and beverage industry news and trend analysis

AG1, the global health company known for its foundational nutrition drink, has officially named acclaimed actor and entrepreneur Hugh Jackman as its Global Ambassador.

Metabolic wellness startup Maeva has officially launched operations today, introducing a direct-to-consumer (D2C) nutrition system specifically engineered for individuals utilising GLP-1 weight loss medications.

The launch leverages the David’s Deli brand equity to offer a "power-up" option that delivers 16 grams of protein per bagel—double the amount found in standard alternatives.

The new Sunburst variant offers a "bright, pineapple-forward" flavour profile. This refreshing sensory experience is designed to encourage consistent use after workouts, addressing the "flavour fatigue" often associated with clinical recovery supplements.

Digital health startup Caloria has announced its official entry into the wellness market, introducing an AI-powered nutrition optimisation app designed specifically to address the complexities of modern metabolic health.

The company has unveiled its proprietary fibre discovery technology, its first clinically validated ingredient (one.bio 01), and a demonstration consumer brand, GoodVice.

Revived heritage brand Slice Soda, now operating under the Suja Life umbrella, has announced a strategic expansion of its functional beverage line with the launch of two new flavours: Pacific Pop and Apple.

Health Canada and the Canadian Food Inspection Agency (CFIA) have announced the completion of comprehensive safety assessments for pigs genetically engineered to resist Porcine Reproductive and Respiratory Syndrome viruses (PRRSV).