The latest food and beverage industry news and trend analysis

Quaker is expanding its footprint in the functional snacking sector with the launch of Quaker Protein Rice Crisps. Delivering 6g of protein per serving through a blend of popped rice and pea protein, the launch aligns with PepsiCo's broader mission to modernise its portfolio by integrating functional ingredients into established, high-velocity snack formats.

Pharmactive Biotech Products has launched Kyoh, a standardised rocket leaf extract designed to support hair follicle function and address the growing demand for targeted nutricosmetic solutions in the hair health sector.

Capri Sun has launched Capri Sun Hydrate, a new electrolyte-boosted juice drink designed to meet parental demand for lower-sugar functional hydration in the children's beverage category.

Laird Superfood has finalised a $48 million acquisition of Terrasoul Superfoods to consolidate its position in the functional nutrition market and leverage a vertically integrated supply chain.

MUG Root Beer, a PepsiCo brand, is capitalising on the viral "gainz hack" trend with the launch of the MUG Brotein bundle. By partnering with NFL star George Kittle and utilising a digital-first distribution strategy through Walmart.com and TikTok Shop, the brand is successfully pivoting its Zero Sugar offering into the functional fitness and high-protein beverage categories.

Natural Alternatives International (NAI) is launching CarnoSyn 4X, a patent-pending beta-alanine formulation that delivers four times the bioavailability of standard versions without the paresthesia (tingling) effect, allowing brands to reach a wider audience beyond the traditional bodybuilding community.

Tesco is significantly expanding its footprint in the health-led convenience sector with the launch of its first chilled own-brand High Protein ready meal range. Supported by search data showing over 423,000 queries for high protein on Tesco.com in the last year.

Living Things is strengthening its position in the high-growth functional soft drinks category with the launch of Cherry & Lime, a prebiotic soda engineered to meet the summer demand for flavour-led, low-calorie beverages featuring 2 billion live cultures and high fibre content.