Health & Nutrition
February 27, 2026
Herbs, Etc. Enters Functional Hydration Market with ChlorOxygen Stick Pack Format
The company is officially launching ChlorOxygen® Lemonade Powder, translating its legacy liquid botanical formulation into a modern, on-the-go stick pack.
February 26, 2026
Starbucks and PepsiCo Launch Functional RTD 'Coffee & Protein' Range
Starbucks has announced a major expansion of its ready-to-drink (RTD) portfolio, bringing functional nutrition to the grocery and convenience aisles with the launch of Starbucks® Coffee & Protein.
February 26, 2026
M2 Ingredients Solves Extraction Bottleneck with ‘M2Brew’ for Drip and Pod Coffee Formats
M2 Ingredients, a leading North American supplier of full-spectrum mushroom ingredients, has announced a major technical breakthrough for the functional beverage category with the launch of M2Brew™.
February 26, 2026
PepsiCo Launches Doritos Protein Functional Snack
The launch signals a significant milestone in the salty snack category, as one of the world's most recognisable consumer packaged goods (CPG) brands reformulates to capture the rapidly growing demographic of protein-seeking shoppers.
February 26, 2026
PepsiCo Brings US Functional Soda 'Poppi' to the UK Market
The launch marks a major geographical expansion for the apple cider vinegar-infused beverage, rolling out nationwide across Tesco stores on 4 March 2026, followed by an immediate food-to-go rollout at Pret a Manger on 5 March.
February 26, 2026
Munchkin Enters Consumables Market with Infant Formula Launch and Target Exclusivity
Munchkin Inc., the ubiquitous baby lifestyle and accessories brand owned by WHY Brands Inc., has announced a major strategic pivot into the consumable nutrition sector with the launch of Munchkin Infant Formula.
February 26, 2026
Rise Wellness Secures Nationwide Costco Rollout for 'Clear' Carbonated Protein Pop Plus
Rise Wellness has announced a major expansion of its retail footprint and product portfolio with the launch of Protein Pop Plus. The new carbonated, ready-to-drink (RTD) clear protein beverage is rolling out immediately to all 607 Costco locations across the United States.
February 25, 2026
Vivici Unlocks 'Pink Gold' with US Launch of Precision Fermentation-Derived Lactoferrin
The launch represents a significant breakthrough for the functional nutrition sector, solving the historical supply constraints and prohibitive costs that have largely kept the highly prized whey protein out of mainstream consumer packaged goods (CPG).
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