The latest food and beverage industry news and trend analysis

Bunge has officially closed its acquisition of IFF’s soy protein concentrate, lecithin, and soy crush businesses, significantly expanding its global food and beverage ingredients portfolio.

The launch comes at a time of rapid growth for the global functional coffee market, which is valued at approximately $4.5 billion in 2025 and is projected to reach nearly $7.8 billion by 2030.

The dual announcement targets the growing demographic of "clean label" shoppers and families managing strict dietary restrictions, emphasising rigorous third-party certification over vague "allergen-friendly" marketing claims.

The launches signal a strategic effort by Lifeway to leverage its core competency in fermentation and probiotic cultures into adjacent, high-growth categories, specifically the lucrative sports nutrition beverage sector and the premium culinary dairy aisle.

The launch coincides with the company's continued push of Humm Nitro, a nitrogen-infused kombucha designed to offer a differentiated textural experience within the gut-health category.

The campaign highlights a growing trend in CPG marketing: rapidly deploying limited-edition, direct-to-consumer (DTC) bundles that capitalise on real-time social media conversations to drive trial for new core SKUs.

Target Corporation has announced a sweeping category mandate that will fundamentally alter its breakfast fixture: by the end of May, 100% of the cereal sold in its stores and online will be formulated without certified synthetic colours.

The launch underscores the continuing momentum of "creator-led CPG," a model where digital influencers leverage massive, highly engaged audiences to validate product-market fit before committing to commercial manufacturing.