The latest food and beverage industry news and trend analysis

Monterey Bay Herb Co. acquires speciality ingredient supplier NP Nutra, significantly expanding its nutraceutical capabilities and botanical extract portfolio.

Sports nutrition brand MET-Rx extends its partnership with John Cena to launch a nostalgic marketing campaign targeting omnichannel growth and social commerce.

Genius Gourmet teams up with iconic hot sauce brand Tapatío to launch a line of high-protein, gluten-free snack puffs.

ANIMAL has partnered with Smarties to launch a series of candy-flavoured performance supplements, marking a strategic shift toward nostalgia-driven branding within the professional strength and sports nutrition category.

Brevel introduces Purallis™, a clean-label chlorella produced via a proprietary illuminated fermentation platform designed to eliminate heavy metal risks and standardise microalgae supply for the global nutraceutical market.

Urban Remedy expands its top-performing Protein Collagen Meal Shake line with a new Strawberry variety, delivering 30g of protein and 10g of grass-fed organic collagen to address the growing B2B market for low-glycemic, clean-label functional nutrition.

Day Out Snacks expands its plant-based portfolio with the limited-edition Peanut Butter Crunch, utilising organic pea protein crisps to test new textures and drive consumer engagement through strategic seasonal releases.

Health-Ade has expanded its functional beverage portfolio with a new Strawberry Mango Chilli kombucha, capitalising on the rising consumer demand for "swicy" flavour profiles and securing an exclusive retail partnership with Sprouts.