The latest food and beverage industry news and trend analysis

Natural Alternatives International (NAI) is launching CarnoSyn 4X, a patent-pending beta-alanine formulation that delivers four times the bioavailability of standard versions without the paresthesia (tingling) effect, allowing brands to reach a wider audience beyond the traditional bodybuilding community.

Tesco is significantly expanding its footprint in the health-led convenience sector with the launch of its first chilled own-brand High Protein ready meal range. Supported by search data showing over 423,000 queries for high protein on Tesco.com in the last year.

Living Things is strengthening its position in the high-growth functional soft drinks category with the launch of Cherry & Lime, a prebiotic soda engineered to meet the summer demand for flavour-led, low-calorie beverages featuring 2 billion live cultures and high fibre content.

Bobbie is solidifying its dominance in the premium organic infant formula segment by expanding its 100% Organic Whole Milk recipe to 1,900 Target stores, positioning itself as the only American-manufactured formula at the retailer to eliminate skim milk.

Levels is expanding its retail presence at Target with the launch of a 1.48 lb Strawberry Whey Protein canister, leveraging its Clean Label Project Purity Award and minimal-ingredient formulation to meet the rising consumer demand for "better-for-you" performance nutrition.

Meala FoodTech is addressing the multi-billion dollar GLP-1 weight loss market with a texturised pea protein platform that simplifies clean labels while delivering high nutrient density and protein fortification.

Meiji is moving to capture a larger share of the under-indexed fat-free dairy market with the launch of Meiji Bulgaria Yogurt LB81 Plain Fat-Free, utilising proprietary manufacturing to improve texture and richness.

Unilever has signed an agreement to acquire Grüns, a leading U.S. greens supplement brand, as part of its strategic focus on premium high-growth segments within the Beauty and Wellbeing sector.