The latest food and beverage industry news and trend analysis

Protein Pints has launched its new Fudge Brownie flavour exclusively at Sprouts Farmers Market nationwide, continuing its 2026 innovation cycle with a formulation that delivers 30g of protein and 85% less sugar than traditional ice cream.

Kite Hill has introduced a Protein Cream Cheese Alternative featuring 4g of protein per serving, effectively doubling the protein content of traditional dairy cream cheese to meet rising demand for functional plant-based foods.

By launching the "Tropical Lifeway Smoothie" featuring Organic Lifeway Kefir, the company is leveraging Erewhon's status as a high-visibility cultural tastemaker to drive brand saliency and validate the "functional indulgence" of fermented probiotics for a sophisticated, health-conscious demographic.

Quaker is expanding its footprint in the functional snacking sector with the launch of Quaker Protein Rice Crisps. Delivering 6g of protein per serving through a blend of popped rice and pea protein, the launch aligns with PepsiCo's broader mission to modernise its portfolio by integrating functional ingredients into established, high-velocity snack formats.

Pharmactive Biotech Products has launched Kyoh, a standardised rocket leaf extract designed to support hair follicle function and address the growing demand for targeted nutricosmetic solutions in the hair health sector.

Capri Sun has launched Capri Sun Hydrate, a new electrolyte-boosted juice drink designed to meet parental demand for lower-sugar functional hydration in the children's beverage category.

Laird Superfood has finalised a $48 million acquisition of Terrasoul Superfoods to consolidate its position in the functional nutrition market and leverage a vertically integrated supply chain.

MUG Root Beer, a PepsiCo brand, is capitalising on the viral "gainz hack" trend with the launch of the MUG Brotein bundle. By partnering with NFL star George Kittle and utilising a digital-first distribution strategy through Walmart.com and TikTok Shop, the brand is successfully pivoting its Zero Sugar offering into the functional fitness and high-protein beverage categories.