Food
January 29, 2026
Turkey Hill Partners with Entenmann's to Transform Iconic Baked Goods into Frozen Desserts
The collaboration leverages the strong regional brand equity of both entities to deliver a nostalgia-driven product line designed to offer "comfort and familiarity" in a scoopable format.
January 28, 2026
Sargento Heats Up Dairy Aisle with 'Hot & Spicy' Slices and New 'Cheese + Crunch' Balanced Breaks
Family-owned cheese leader Sargento has announced a dual product launch designed to reinvigorate the natural cheese category with bold textures and high-heat profiles.
January 28, 2026
UPSIDE Foods Leverages Viral Marketing Strategy with MrBeast Partnership
The video, released on 24 January, garnered over 45 million views in days, marking a significant shift in the company’s communication strategy—moving from regulatory advocacy to mainstream cultural engagement.
January 28, 2026
Crystal Farms Expands David’s Deli with High-Protein Bagel Line Targeting Refrigerated Aisle
The launch leverages the David’s Deli brand equity to offer a "power-up" option that delivers 16 grams of protein per bagel—double the amount found in standard alternatives.
January 28, 2026
Pringles Partners with Xbox and Bethesda for 'Fallout 76 Mystery Flavour' Launch in UK & Ireland
Snacking giant Pringles has announced a major gaming collaboration with Xbox and Bethesda Softworks, launching a limited-edition Fallout 76 Mystery Flavour crisp across the UK and Ireland.
January 28, 2026
WK Kellogg Co Joins Forces with Mayors Alliance to Combat Childhood Hunger Across 50 States
WK Kellogg Co has announced a strategic partnership with the Mayors Alliance to End Childhood Hunger, a nonpartisan coalition operating in collaboration with Share Our Strength's No Kid Hungry campaign.
January 28, 2026
Cedar’s Foods Targets 'Swicy' Trend with Limited-Edition Pineapple Jalapeño Hummus at Kroger
US-based Mediterranean food manufacturer Cedar’s Foods has announced a strategic flavour extension to its hummus portfolio, introducing a limited-edition Pineapple Jalapeño variant.
January 28, 2026
Mushroom Council Taps Chef Matty Matheson for 2026 Campaign Targeting Gen Z and Millennials
The Mushroom Council has announced a high-profile strategic partnership for its 2026 marketing roadmap, appointing chef, entrepreneur, and Emmy Award-winning producer Matty Matheson as its lead spokesperson.
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