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The latest food and beverage industry news and trend analysis

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Food

Turkey Hill Partners with Entenmann's to Transform Iconic Baked Goods into Frozen Desserts

January 29, 2026

Turkey Hill Partners with Entenmann's to Transform Iconic Baked Goods into Frozen Desserts

The collaboration leverages the strong regional brand equity of both entities to deliver a nostalgia-driven product line designed to offer "comfort and familiarity" in a scoopable format.

Sargento Heats Up Dairy Aisle with 'Hot & Spicy' Slices and New 'Cheese + Crunch' Balanced Breaks

January 28, 2026

Sargento Heats Up Dairy Aisle with 'Hot & Spicy' Slices and New 'Cheese + Crunch' Balanced Breaks

Family-owned cheese leader Sargento has announced a dual product launch designed to reinvigorate the natural cheese category with bold textures and high-heat profiles.

UPSIDE Foods Leverages Viral Marketing Strategy with MrBeast Partnership

January 28, 2026

UPSIDE Foods Leverages Viral Marketing Strategy with MrBeast Partnership

The video, released on 24 January, garnered over 45 million views in days, marking a significant shift in the company’s communication strategy—moving from regulatory advocacy to mainstream cultural engagement.

Crystal Farms Expands David’s Deli with High-Protein Bagel Line Targeting Refrigerated Aisle

January 28, 2026

Crystal Farms Expands David’s Deli with High-Protein Bagel Line Targeting Refrigerated Aisle

The launch leverages the David’s Deli brand equity to offer a "power-up" option that delivers 16 grams of protein per bagel—double the amount found in standard alternatives.

Pringles Partners with Xbox and Bethesda for 'Fallout 76 Mystery Flavour' Launch in UK & Ireland

January 28, 2026

Pringles Partners with Xbox and Bethesda for 'Fallout 76 Mystery Flavour' Launch in UK & Ireland

Snacking giant Pringles has announced a major gaming collaboration with Xbox and Bethesda Softworks, launching a limited-edition Fallout 76 Mystery Flavour crisp across the UK and Ireland.

WK Kellogg Co Joins Forces with Mayors Alliance to Combat Childhood Hunger Across 50 States

January 28, 2026

WK Kellogg Co Joins Forces with Mayors Alliance to Combat Childhood Hunger Across 50 States

WK Kellogg Co has announced a strategic partnership with the Mayors Alliance to End Childhood Hunger, a nonpartisan coalition operating in collaboration with Share Our Strength's No Kid Hungry campaign.

Cedar’s Foods Targets 'Swicy' Trend with Limited-Edition Pineapple Jalapeño Hummus at Kroger

January 28, 2026

Cedar’s Foods Targets 'Swicy' Trend with Limited-Edition Pineapple Jalapeño Hummus at Kroger

US-based Mediterranean food manufacturer Cedar’s Foods has announced a strategic flavour extension to its hummus portfolio, introducing a limited-edition Pineapple Jalapeño variant.

Mushroom Council Taps Chef Matty Matheson for 2026 Campaign Targeting Gen Z and Millennials

January 28, 2026

Mushroom Council Taps Chef Matty Matheson for 2026 Campaign Targeting Gen Z and Millennials

The Mushroom Council has announced a high-profile strategic partnership for its 2026 marketing roadmap, appointing chef, entrepreneur, and Emmy Award-winning producer Matty Matheson as its lead spokesperson.

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