The latest food and beverage industry news and trend analysis

Premium UK supermarket Waitrose has partnered with Disney+ to launch a co-branded, limited-edition "80s Rivals" food and drink range, executing a bidirectional brand integration loop to capitalise on the nostalgic "noshtalgia" consumer trend.

Snacking giant Mondelēz International has partnered with global music group BTS to launch limited-edition Oreo cookies inspired by Korean street food flavours, driving consumer engagement across eighty markets.

Kraft Heinz has introduced KD Mac and Cheesecake in Canada, marking the brand's first venture into the dessert category by leveraging nostalgic flavours and unexpected food mashups.

Restaurant brand Popeyes has launched its first at-home baking mixes at major US retailers including Walmart and Target, accelerating its CPG brand-extension strategy.

Heartland Food Products Group has signed a definitive agreement to acquire the Americas business of Whole Earth Brands, consolidating major sweetener brands like Splenda, Equal, and Swerve under a single organisation.

Snack manufacturer Pladis has launched a limited-edition McVitie’s Digestives Jaffa Cakes crossover biscuit to capitalise on consumer nostalgia and drive incremental category sales.

Mars Wrigley will launch Skittles Flavour Flip in June 2026, utilising dual-flavour sweet and sour pairings to capitalise on modern sensory confectionery trends.

With over 700 exhibitors expected, the fair showcases Japan’s commitment to delivering high‑quality, authentic, and internationally marketable products