The latest food and beverage industry news and trend analysis

Celsius is introducing a limited-edition Sparkling Tropical Freeze flavour called Electric Vibe to leverage the cultural momentum of professional soccer and its expanding global fan base.

Soft drink challenger brand Candy Can has expanded its novelty portfolio through a new licensing agreement with Perfetti Van Melle, bringing the Bubblicious bubble gum brand into the ready-to-drink beverage category for the first time.

Arla Foods has expanded its Lurpak flavoured butter portfolio with a new Chilli and Garlic variant, utilising a convenient stick format designed to drive incremental growth and appeal to a younger demographic of home cooks.

Wingstop has announced the national launch of its "Citrus Mojo" limited-time flavour alongside an exclusive Coca-Cola Freestyle beverage, Sprite Loco Lime, utilising a "tropical escape" narrative to drive seasonal traffic and menu diversification.

Fanta has partnered with Xbox to celebrate the gaming brand's 25th anniversary, launching a limited-edition "Crimson Sour Cherry" flavor and a gamified "Wanta Fanta? Come Get It" challenge featuring iconic characters from Halo, Call of Duty, and Diablo IV.

General Mills is expanding its cereal portfolio with the launch of naturally colored Lucky Charms and Trix SKUs, supporting its 2026 goal to remove certified colours from its US retail products.

Coca-Cola Europacific Partners has introduced Schweppes Cherry Pepper Soda, a sweet-and-spicy mixer designed to capture a projected £300 million premiumisation opportunity in the adult sparkling category.

Ben & Jerry's introduces Honey Graham Latte, a coffee-caramel hybrid flavour available through an omnichannel rollout across nationwide Scoop Shops and retail grocery stores.